Culture

4 Ways to Spark Creativity and Inspire Tech Employees

By | Nov 27, 2016 at 2:30 pm

Your company is only as great as your team. This is even more true in the case of tech firms that are competing in the digital economy. Inspiration and the grit to continue working until projects are completed contribute to the best of our…

Entrepreneur

Chicago

Eddie Lou of ShiftGig on Raising Capital, Gig Economy, and Taking Risks

By | Nov 26, 2016 at 12:45 pm

After being a venture capitalists at OCA Ventures for years, Eddie Lou, the CEO and cofounder of Shiftgig, decided to enter startup life and launch a mobile, two-sided labor marketplace connecting large venues in the service and hospitality industries with locally available and previously vetted hourly…

Entrepreneur

4 Ways You Can Provide Your Own Media Coverage

By | Nov 25, 2016 at 2:30 pm

I had a colleague recently ask me about what online PR distribution company they could use to publicize their book. My response was, “I’ve never used a press release ever.” I have only ever been my own media coverage. I see no reason to…

Tips & How To’s

5 Ways You Can Use Behavioral Economics to Your Business’s Advantage

By | Nov 25, 2016 at 10:30 am

Startups are always growing. They key to success is to always be growing with them. For everything from pricing to employee management, looking for tried-and-true ways to improve the system you have in place is the best way to make sure you are set…

Entrepreneur

Prisoner to Programmer: The Ultimate Life Reboot

By | Nov 23, 2016 at 2:30 pm

You never know when your life is going to change and get a second chance at starting over. Just before Christmas last year, 41-year-old Chad Latham received a call from his lawyer. He had news from the President of the United States. At the…

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Marketing

The Direct Correlation Between Trust and Conversion Rates

By | Nov 22, 2016 at 8:30 pm

Everyone is involved in establishing trust in an ecommerce business. Content marketers try to connect and develop relationships, while sales and customer service reps try to be responsive. Even owners are designing their sites for great UX and UI. All of these things help…

Marketing

4 Tools to Generate More Leads and Conversions with Your Webinar

By | Nov 22, 2016 at 7:00 pm

Running webinars can be a great way to bolster your brand’s reputation and generate new leads. According to the Content Marketing Institute, nearly two thirds of marketers used webinars in 2015. There are many benefits of webinar marketing, so it’s hardly surprising that they…

Legal

6 Costly Legal Mistakes Made by Startups

By | Nov 21, 2016 at 5:50 pm

Launching a startup is undeniably an exciting time. Not only are you finally your own boss, but you also have a chance to become one of the most prolific companies in the world. Granted, that’s unlikely, but who knows, right? Unfortunately, that excitement can be…

Dev & Design

Turns Out A Lot of Startups Fail to Outsource Coding

By | Nov 21, 2016 at 9:15 am

Rodrigo Martinez, of Berlin-based angel investor Point Nine Capital, has released the results of over 900 responses to a survey. The takeaways offer insight on the technical due diligence done for early stage startups, and are designed to help founders better understand the challenges facing…

Marketing & Social Media

The Importance of Placing Instagram in Your Digital Marketing Strategy

By | Nov 20, 2016 at 12:45 pm

Since 2010, Instagram has done nothing but grow. Today, there are more than five hundred million users in this social network, which focuses primarily on images and can be accessed from mobile devices and computers alike. But Instagram is actually much more than just…

Data

How to Streamline the Data Science Workflow with SciKit-Learn [Video]

By | Nov 19, 2016 at 12:45 pm

You can never learn too much. SciKit-Learn is an open source machine learning library for the Python programming language. By learning the ins and outs of pipelines and FeatureUnions it can help data scientists improve their workflow. Isaac Laughlin, Data Science Instructor at Galvanize, presented…

Personal Branding

5 Ways to Look the Part When You Pitch Prospects

By | Nov 18, 2016 at 7:00 pm

There’s a lot to think about when it comes to pitching a prospect, especially investors, but you shouldn’t make the mistake of focusing only on the content of your presentation. Beyond the substance, you also need to think about how you look and what…

Tips & How To’s

The Next Facebook, Bars, and 4 Other Startup Ideas That Always Fail

By | Nov 18, 2016 at 4:30 pm

There are a lot of ideas that founders think are more unique than they actually are. And since these ideas aren’t that great, they tend to fail just in time for someone else to come up with something incredibly similar. As an aside: This is…

Product

The Roadmap to Effective Product Development

By | Nov 18, 2016 at 10:30 am

The path to success is never a straight line. In the area of product development, this is more true than ever. And unfortunately, that curvy path can easily leads to a dead-end. Just look in the graveyard of Kickstarter. But there are amazing success stories…

Marketing

Detroit

How to Close Deals Using a Field Sales Approach

By | Nov 17, 2016 at 7:00 pm

Today’s sales cycle is dominated by the use of online tools. But if you’re not getting the traction you need, going into the field is a great way to get to know your customer. The Varsity News Network (VNN) didn’t initially plan on building a…

Tips & How To’s

5 Ways to Make Subscribers Open Your Emails

By | Nov 17, 2016 at 4:30 pm

While email marketing is one of the most effective means of building your business, potential customers are inundated with email after email every single day. In fact, they are so inundated that they’ll gleefully scroll right past your incredible email that you spent hours on…

Entrepreneur

The 7 Best Branding Techniques for Your Startup

By | Nov 16, 2016 at 3:30 pm

Having a quality product is important, as is marketing said product to costumers. But without a solid brand, your company could be dead in the water before you even launch. Fortunately, branding is a lot easier than a lot of people think, particularly when…