Marketing

5 Unique Ways to Retain Your Existing Customers

By | Apr 10, 2017 at 7:00 pm

Many businesses focus on reaching a new audience. While it’s always a good idea to invest your time and energy on increasing your reach, this shouldn’t be the only focus.  You should also prioritize keeping the customers you already have. This is crucial because…

Marketing

6 Ways Entrepreneurs Can Leverage Digital Marketing

By | Apr 10, 2017 at 2:20 pm

The marketing world is constantly in flux. If you can’t keep up with the trends, you’re going to have trouble keeping up with your competition. Whether it’s social media or on-going campaigns, you need to make an effort if you want to see results. We asked…

Marketing

The Quality of Your Brand’s Press Exposure

By | Apr 7, 2017 at 8:30 pm

The popular adage of “All press is good press” is a myth. Media matters. Although constantly evolving in form, media is one of the most powerful mediums shaping public opinion and consciousness. Fortunately, the complexity of media’s impact and where your brand should be are…

Marketing

5 Market Research Tips Every Startup Should Know

By | Apr 3, 2017 at 4:30 pm

Market research is imperative to the success of any business. According to studies, some of the top reasons why startups fail include the lack of planning, the absence of supplier knowledge, and issues with pricing. Regardless of your niche, the chances of these occurring…

Marketing

3 Ways to Localize Your Marketing Campaigns

By | Mar 26, 2017 at 10:30 am

The phrase ‘Think globally. Act locally.’ was coined by environmentalists to get people to strive for a healthier planet by doing meaningful things in their communities. If your business is expanding into other countries, even other regions, it might be a good idea to…

Marketing

How Inbound Marketing Can Turn Your Brand into a Magnet

By | Mar 24, 2017 at 10:30 am

Most conventional marketing techniques are either too expensive or unviable for SMBs and start-ups who wish to make it big. Inbound marketing for a long time was just one of the elements of the core marketing strategy of an organization. But as the digital…

Marketing

How Social Media Has Changed Marketing [Infographic]

By | Mar 22, 2017 at 7:00 pm

Social media is an affordable audience building tool that vastly influences an extensive network of users in the quest for products and solutions. As the marketing buzzword of the hour, social media helps marketers find the right segmented audience to hone in on qualified prospects….

Marketing

Why You Need a Growth Marketing Framework

By | Mar 16, 2017 at 10:30 am

WD-40 is a product that is well-known for its lubricating properties. If you have squeaky hinges or a bolt that is on too tight, you can use this little can of miracle spray and solve the problem. It was first developed in 1953 by…

Marketing

What Retailers Get Wrong About Cross-Device Marketing

By | Mar 14, 2017 at 7:00 pm

Multi-device channels are the new frontier of digital marketing. In 2014, eConsultancy reported that over 40 percent of all consumers are multi-device users. That figure has risen sharply in recent years, so retailers must know how to engage with their customers on multiple devices to…

Marketing

7 Necessary Steps for Creating a Compelling Brand Story

By | Mar 6, 2017 at 8:30 pm

Galvanize recently teamed up with Erin Berman from Blackbeard Studios, a digital marketing agency based out of San Francisco, to host a storytelling workshop. Erin has helped dozens of startups learn how to share their story through her service as a storyteller and mentor at…

Marketing

3 Steps to Prioritizing Your Startup’s Growth

By | Mar 4, 2017 at 10:30 am

We had the pleasure of hosting Ryan Metzger, Director of Growth Marketing at Madrona Venture Group, for a Growth Study Hall. Previously, he was Director of Acquisition Marketing for Zulily. With extensive knowledge in SEO/SEM, customer acquisition, and conversion optimization, he acts as an…

Marketing

Top Brands Are Moving Advertising Dollars to Influencer Marketing

By | Mar 2, 2017 at 8:30 pm

For a strategy once defined by Millennial audiences and consumer-focused brands, influencer marketing has undergone a significant shift in the last year, gaining the trust of marketers across all industries. Recent research has found that 86 percent of marketers used influencer marketing in 2016,…

Marketing

8 Ways to Leverage TV Appearances to Build Your Brand

By | Feb 20, 2017 at 7:00 pm

Getting on TV is the startup founder’s dream. Whether it’s a local news segment or a popular pitch competition show, having a natural marketing opportunity like TV is a great way to facilitate success. But don’t let an appearance on “Shark Tank” limit you…

Marketing

10 Unique Marketing Strategies That Actually Work

By | Feb 15, 2017 at 5:50 pm

Everyone knows that effective marketing takes a certain level of innovation and creativity. After all, attracting potential customers is an always-changing process. And while you might think the traditional marketing methods will work, being unique is the best way to make your brand known to…

Marketing

How to Streamline and Diversify Your Content Marketing Strategy

By | Feb 13, 2017 at 3:30 pm

Content marketing works, plain and simple. However, it’s becoming more specialized and audiences are more selective and sophisticated than ever. If you’re going to get the right content to the right people at the right stage in the purchasing journey, you’ll have to take steps…

Marketing

Run Innovative Marketing Campaigns with Viral Calculators and Quizzes

By | Feb 7, 2017 at 8:30 pm

The consumer profile has changed. Regardless of your company’s size, merely offering quality services or products with spectacular prices or memorable advertising marketing campaigns is not enough anymore. You need to do more. You need to think differently and run campaigns that are not only…

Marketing

4 Ways to Make It Easier for Customers to Contact You

By | Feb 7, 2017 at 9:15 am

Making it easy for customers to contact your business is key when it comes to acquiring new leads. Kissmetrics reports that the average cost of a lost customer amounts to $243. Having your contact information readily available builds trust and increases the number of…