Culture

How to Embed Accountability Into Your Company Culture

By | Dec 14, 2017 at 7:15 am

We all understand the importance of accountability in the business world. But like Mao Zedong so wisely observed, reading doesn’t quite prepare you to actually revolutionize your culture to incorporate accountability in a sustainable way. Here are some tools to equip you with …

Marketing

8 Reasons Why Your Next Campaign Needs Video

By | Dec 13, 2017 at 6:30 pm

Video is fast becoming the key to successful businesses. While you still need a print campaign, you have to incorporate video into your marketing plan or you will not capture as many sales. You also have to be diverse in how you use video…

Accelerator

NYC

7 Ways to Fail When Applying to an Accelerator

By | Dec 12, 2017 at 1:30 pm

Failure is part of the startup process. And when it’s time to apply to an accelerator, making sure your company is presented in the best way on the application can significantly improve your chances. Since first launching in 2008, Dreamit has received thousands of …

Podcast

Almost Half of America Uses Digital Voice Assistants Now

By | Dec 12, 2017 at 9:20 am

In the land of new media, audio might not be king yet, but it’s certainly a rising challenger to the throne. Americans listen to nearly four hours of audio a day on average, and as I reported yesterday, events like PodCon are springing up to…

Marketing

Denver

9 Effective Ways to Use Street Teams and Build Brand Awareness

By | Dec 12, 2017 at 7:15 am

Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human…

Productivity

London

5 Ways to Improve Team Communication

By | Dec 11, 2017 at 5:00 pm

Communication within a team is vital to the successful completion of a project. Without a good foundation, team members could be reluctant to share new ideas or talk about challenges. Here are 5 ways to improve your team communication. Keep the Door Open Team…

Culture

50 Companies With Outstanding Team Cultures

By | Dec 11, 2017 at 11:30 am

A good idea and a lot of funding are key to the success of a business. However, if you don’t have a solid team to back you up, you might as well throw in the towel now, because you don’t have a chance of…

Tips & How To’s

7 Things to Consider Before Picking Your Domain Name

By | Dec 11, 2017 at 9:20 am

Your domain name is the address of your website, and it’s critical to the success of your business to follow best practices when choosing a domain name. The URL that people see when they visit your site is how visitors will refer to your…

Tips & How To’s

How Startups Are Using Influencers to Improve Marketing

By | Dec 11, 2017 at 7:15 am

The holiday season is a key sales driver for many businesses, but it’s not just brick-and-mortar stores that are ramping up their sales efforts this season. With the right tools and the right hustle, startups can also tap into the power of influencer gifting…

Tips & How To’s

6 Strategies for Getting People to Invest in Your Business

By | Dec 10, 2017 at 2:30 pm

Startups need capital. Whether it’s from their own pockets or a venture capitalist, a little money can go a long way for new companies looking to make an impact. But how do you make sure that your startup is attractive enough for people to…

Data

4 Things to Know About Applications of Big Data in Ecommerce

By | Dec 10, 2017 at 10:30 am

In today’s fast paced world, growing a business empire is a monumental task. But if any budding entrepreneur is setting his or her sights on making a name for themselves and their company, they should get all the help they can. So when it…

Tips & How To’s

4 Ways to Start Scaling Your Startup Through Outsourcing

By | Dec 9, 2017 at 12:45 pm

Scaling your startup can be a major challenge if you try to take on too many responsibilities yourself. Because of this, many of the most successful startups outsource key tasks to increase their efficiency and reduce operating expenses and risk. Here are four areas…

Marketing

5 Ways Startups Are Screwing Up Inbound Marketing

By | Dec 8, 2017 at 5:00 pm

As a startup, bootstrapping your marketing efforts is everything. And while we hear all the time about growth hacking or utilizing new technology to help make marketing easier, that doesn’t account for much if you don’t have a solid inbound strategy already in place….

Tips & How To’s

NYC

8 Sales Hacks to Use When Attracting Government Clients

By | Dec 8, 2017 at 8:30 am

Selling to local, state, or federal governments can be a long, arduous process. Municipal and statewide statutes mean there is strict regulation on public sector funds. State and local agencies each have their distinct purchasing guidelines and practices, making a pre-planned, …

Tips & How To’s

5 Ways to Build a Transparent Relationship With Your Investors

By | Dec 8, 2017 at 7:15 am

One thing that has struck me as interesting for quite some time, and especially over the last several months, is the hesitation that exists within us to reveal uncomfortable information. Whether it has to do with an everyday company decision or a compounding, lingering…

Culture

San Francisco

Buffer Reaffirms Salary Transparency, Benchmarks Cost of Living

By | Dec 7, 2017 at 12:20 pm

This week Buffer, the social media management platform, reaffirmed their dedication to being a transparent organization and along with it fully public salary information on every employee. While this in itself is not news, the company has shared their salary details for the …

Energy

7 Creative Ways Companies Recycle Old Tech Equipment

By | Dec 7, 2017 at 8:30 am

According to Earth 911, the United States produces more e-waste annually than any other country. The amount of electronics that Americans throw away every year? 9.4 million tons. And if we recycled one million of those laptops, it would save the energy equivalent to the…