3 Untapped Content Marketing Ideas

September 30, 2015

9:00 pm

Most ideas are not new. Pick an idea, do some research and come to realize that there were at least 50 other people who already attempted a similar approach.  However, it is the execution that matters most, especially when it comes to content marketing.

Below are 3 brilliantly simple content marketing ideas you may have not implemented yet, but it's a high time to give them a try!

Storytelling 20-1

Content marketing does not equal to blogging multiple times a day.  In fact, there's a great deal of other channels you can use to connect with your target audience.  The trick here is as following:

  • research the most valuable keyword variations for your niche.
  • craft one epic story concept
  • publish the post and then multiply your reach on 20 by producing at least 20 other pieces of content from it – Pinterest graphics, SlideShare presentations, infographics, audio posts etc.

James Cook, founder of, comments on the results of this strategy:

“We stopped publishing 2 new posts daily. At first it seemed like a suicide as everyone were saying you need to publish good content regularly to increase your reach. And we did. But outside our blog.  Writing a great blog post takes at least 2-3 days. Converting an existing post into a SlideShare presentation, PDF doc or short graphic takes an hour max. As we stopped publishing blogs so frequently and focused on utilizing other channels, our traffic grew twice in just 2 months! Not to mention the reduced content marketing costs.”

Use The Perfect Content Marketing Product Formula

Let's get back to the classics. Before content marketing became a massive hype, serial entrepreneur Jason Calacanis was already riding the wave with his perfect content marketing product formula, which applies the following criteria to each piece you produce:

  • Real-time
  • Fact-driven
  • Visual
  • Efficient
  • Curated

Let's talk of each in details.

Real-Time: Do you take advantage of current trends and recent news? While evergreen content can bring you results in the long run, trendy on-the-moment posts can drive you insane traffic overnight. Identify the buzz and take advantage of it!

Fact-driven: It may feel like your are back to college again, but your content should be based on facts, leveraged statistics and cited quotes, rather than blunt statement. Do your homework, double-check the facts and always credit sources. Don't forget, the social media world can be cruel when it comes to mistakes.

Visual: Pinterest, Instagram, Tumblr and Snapchat are among the top growing social media networks in 2015. Should I emphasize more on the importance of visuals? Even Twitter recently joined the visual bandwagon, now allowing users to share full-length images.

Efficient: If you really want to succeed with content marketing, you need to have an actionable road map. Your content marketing strategy can't be sporadic if you want to make it work and bring ROI.

Curated: At the end of the day, you cannot produce that much content to keep your audience engaged at all times. That's where content curation comes essential. Mashable, The Wall Street Journal, Huffington Post and top bloggers already take advantage of it. Curated lists attract dozens of shares and social traffic, while leveraging your relationships with other online publishers and businesses.

Social media 4-1-1

Struggling to get higher brand visibility on social media? Try Social media 4-1-1 formula first introduced by Andrew Davis, author of “Brandscaping“. His approach entails the following:

For each 6 pieces of content shared on social media (e.g. Twitter):

  • 1 piece should be your own original content
  • 1 piece should be targeted on sales – coupon, discounts, special deals, press release etc.
  • 4 pieces should be curated pieces that will resonate with your audience and help you establish relationships with other influencers in the niche.

Obviously, the numbers should not be the same. It's the idea of curation that makes it work.  Your audience receives value and stays engaged instead of being bored with constant sales pitches. As a brand you build relationships with other influencers who may return the favor of sharing one day. Win-win!


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Dianna is a former ESL teacher and World Teach volunteer, currently living in France. She's slightly addicted to apps and viral media trends and helps different companies with product localization and content strategies. You can tweet her at @dilabrien