Understand the Channel First
Understanding the value of each social channel is key to utilizing them effectively. It's a PR tool and should always be treated as a place where your peers and media outlets live. We've changed our approach over the years to define ourselves as industry experts in our field and use Twitter to share accolades and results for our clients as well as new business.
– Nick Francis of The Franchise Group
Post Content of Interest to Your Users
Early on, a lot of our focus on Twitter was “Hey, look at what we're doing!” But we realized people rarely engaged with “all about us” company posts. We started to mix it up by posting interesting articles about our industry, asking questions and telling jokes in addition to company updates and driving sales. We took it from being a feed that was basically an ad to a feed people want to follow.
– Maria Burns Ortiz of 7 Generation Games
Use It for Research
As a marketing company, we use Twitter to find information very quickly. It is one of the fastest ways to keep your finger on the pulse in specific subjects/industries. This generates both knowledge and content. The hashtag is a powerful tool, not necessarily to “gain more followers” but to find relevant, interesting news, latest studies, trends, influencers, etc.
– Angela Delmedico of Elev8 Consulting
Interact With Others
I interact with people a great deal more than I used to. I actively reach out to followers, respond to any questions directed my way, and direct tweets involving industry news at colleagues I believe will find it interesting.
– Steven Buchwald of Buchwald & Associates