7 Ways to Monetize Your Blog

If you have a website or blog that is generating a decent amount of traffic, you could be generating a lot of money from your content as well.

With so much content on the internet today, it’s basically become a dream come true for advertisers and anyone who is looking to sell something online. Websites and blogs can easily monetize their content through the use of affiliate marketing, Google AdSense, and many other monetization methods.

Today we are going to look at seven different ways you can start making money from your website, your audience and creating valuable content in the process. Each of these monetization methods is unique in their own way, so be sure to choose the best one for your audience while also providing value and not taking away from the actual content on your site.

Affiliate Marketing

Affiliate marketing is one of the most common and successful ways to make money with a website or blog. The way affiliate marketing works is quite simple. Many websites and brands have an affiliate program that you can join, which will then provide you with an affiliate tracking link. For every lead, sale, or action you send to a specific website, you will then earn a commission. The great thing about affiliate marketing is that it allows you to connect with some of the biggest name brands in the world today, while also not having to hold any inventory or process any direct orders.

Google Adsense

Google currently has millions of advertisers who are paying on a per click basis to appear in the search results. Google AdSense is an advertising program that allows website owners and bloggers to access the same directory of advertisers, but to actually have such advertisements be placed on their website. Site owners who are using Google AdSense will earn a commission, on a pay-per-click basis, every time these banner ads are clicked. Depending on the niche focus of your blog, some advertisements appearing on your site could earn upwards of $1 or more per click. The reason why Google AdSense performs so well is that Google can look at the content on your website and serve advertising that is relevant to what your audience is looking for.

Native Advertising

How many times have you been to a popular news or media website, scrolled down the page and then saw a bunch of content recommendations for you to click or read through? This is native advertising at its finest. Content networks like Revcontent, Outbrain, and Taboola are powering this type of content marketing and advertising across the internet today. With billions of Impressions serve daily native advertising is still one of the most effective ways to drive traffic to websites and blogs while earning money in the process. Just let Google AdSense, native advertising is paying most site owners on a pay-per-click basis.

Ad Space

In addition to making money by placing advertisements on your website through affiliate marketing, Google AdSense or even native advertising, the option is also there to sell direct advertising on your own. The benefit of direct advertising is that you will earn 100 percent of the revenue generated from your site. However, you will have to find advertisers that are willing to pay money to advertise on your site. A great way to find advertisers is to look at your competitor websites in the industry and see if any advertisers are currently on their sites. You can then reach out to these advertisers and see if they would like to be placed on your site as well.

Create an Online Course

If you currently have an expertise in something or a website that is focused on teaching people how to do something, then creating an online course might be a great option for you. In the world of blogging and online marketing, this is something we see quite often. As more people are trying to create websites of their own and discover new ways to make money online, there are plenty of courses to help people figure out such tasks. At the same time there are also many online course marketplaces and software solutions to make the process of creating a course much easier. View these live examples of design courses on Udemy that have been put together by various bloggers, content creators, and design experts to see what’s currently working for other professionals who are looking to sell their expertise through courses and training material.

Sell Your Own Products or Services

Many people will start a blog as a side hobby or as a way to try and document their progress with making money online. This usually leads to success, and sometimes even with the blogger becoming an authority within their space. When this happens, it leads to a lot of opportunities in the area of consulting, creating products to sell, and also selling your time and expertise. Again with any of these options you are earning 100 percent of the revenue. If done properly, there are many different ways to create and scale a products earnings to well over six-figures in sales per year.

Sell It

With there being so many different ways to create content and then monetize it, it would make sense for site owners to create a site and repeat the process. However, there is another way to make money with this formula as well — which is to actually sell any established and profitable sites you might already have. The benefit here is that you can sell an existing website for several multiples of what it’s currently earning on a monthly basis. Online auction marketplaces like Flippa have made it possible for other site owners to create websites and blogs, and then sell them on an open marketplace. Sometimes websites are selling for upwards of 20 times monthly earnings, however, this often depends on the monetization methods being used and the type of website it is.

Read more tips and how tos about boosting your blog at TechCo

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20 years of experience in the online marketing space
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