May 25, 2015
Large businesses, service companies, and retail stores have begun to adopt bluetooth beacon technology. A beacon is a small sensor that senses when a smartphone or other device is within a certain range. Targeting marketing and sales can benefit from this technology by sending real-time, geo-located offers and information.
The folks at Chicago 501(c)3 Lumity have shared a blog post to help us understand how nonprofit organizations can also use this technology. Here are six uses for beacons during nonprofit events, seminars, workshops and conferences:
- In-event navigation. You can use blue-tooth beacon technology to help your attendees find the check-in table or other areas of interest when they arrive. Next, use the technology to alert attendees to panel discussions and speaker information so they know when and where different events are taking place. If you have vendors or breakout sessions, help attendees know when they are close to these events and what time the events will start.
- See how long attendees stay at your event. It’s always good to see who shows up to your events, but sometimes attendees are late and miss check-in, or they leave early. Beacon technology will allow you to measure who actually shows up and how long they stay. Perhaps everyone left before the final event or just after lunch. This can help you plan better, more engaging events.
- Request feedback through electronic surveys after the event. Sending a survey link after the event is good, but sometimes these emails get overlooked or go to spam. You’ll get the most reliable data if you ask for feedback just after the event ends, before your guests have moved on to other things.
- Ask your attendees to stay connected by signing up for email newsletters or suggest they follow you/your speakers on social media while they’re already thinking about your organization.
- Offer discounts on future events or services to reward attendees. Let them get a sneak peak at upcoming opportunities as a reward for being there.
- Follow up with speaker/organization information at the end of an event. Send contact information or “learn more” links straight to their phone, so they don’t have to remember to look you up later.
They've also got some ideas on how to use beacon technology for fundraising. Check out the full post here to find out more.
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