September 25, 2014
What if (insert your favorite brand name) did (insert your idea) to make (your favorite product) better?
We’ve all been in a situation where we came up with a brilliant idea to improve upon a specific product. It’s possible to share ideas through customer service or even social media, but wouldn’t it be great to take this to a two-way, collaborative conversation?
That’s the idea behind Paris-based startup Braineet, launching an online platform for customers to talk their brands and vice-versa. It’s empowering customers by making them co-create products and services they use daily.
“Everybody has smart ideas regarding improving our daily lives. Whether you’re a Fortune 500 CEO or a student could not matter less. Thousands of ideas have already been shared by Brainers with very diverse profiles and coming from more than 100 different countries,” says CEO and Co-founder Jonathan Livescault.
This is not a new concept; there are plenty of platforms to share opinions and collaborate like Evernote and even Reddit. But Livescault explains that what makes the platform different is that Braineet is multi-brand and social in one platform. So, maybe you can send a message to a brand on Facebook, but the medium is not a place to collaborate but to really to give an opinion.
Anyone can post an idea in the blink of an eye from the website or their smartphone. They’re called ‘brainees’, written in 140 characters and start with ‘What if’. You find your friends in one click, follow them and discover and react to their ideas. Everybody, including brands, then like (or dislike!) and comment on them to make things happen.
Although they have been only launched in beta, Braineet has over twenty brands discussing ideas with the community and testing their own to get feedback in real time.
Maybe you won’t get paid for that million dollar idea you have, but you sure will get a discussion going.
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