3 Tips For Building A Better E-commerce Website

May 23, 2016

5:00 pm

Ecommerce revenue for 2016 is projected to hit an estimated $313,980 million in the US with an expected growth of 12.8 percent in 2017.

As one of the most profitable industries right now, there’s more than enough market need for e-commerce websites. With consumer electronics, clothing and the food industry providing a wide range of products for costumers, cashing in on this popular trend is easy enough when you have the right tools.

However, in order to succeed in this burgeoning business, you’re going to need a little more than great luck and good timing. You need a website that attracts customers, an interface that keeps them online and a business model that gets them to buy. Here are three strategies to help you create this type of e-commerce websites.

Remove Entry Barriers

While requiring customers to create an account can lead to future sales, the added step pushes customers out of the buying mood. The last thing you want to do is delay a purchase from being made. And with the popularity of shopping on the go through smartphones, the cumbersome process of registering on a mobile device can be enough to drive away any potential customer.

If you remove the “sign up” barrier and offer guest checkout as a default option, you can speed up the process and deliver fast and effective e-commerce service. Once all the required information is there, simply ask them to add a password if they’d like to have an account with you. Don’t forget to outline the benefits so they know what they are getting into.

Foster Social Experience

Humans are social creatures. They enjoy a good chat, particularly when in reference to a potential purchase. Peer-to-peer recommendations have been driving online sales in the past few years; so do take this factor into account.

Every product page on your website should have a place where customers can share their opinions and reviews. Provide rating and commenting spaces for every product. Encourage comments, social shares and conversations to improve your conversion stats. Even bad reviews can have a positive impact on sales as they indicate that you are being genuine and don’t generate false customer opinions. Stanley Chang From TheGoodGears has this to say on the topic:

“One of the early blunders I’ve made with my ecommerce website is failing to include the social component. After we have added a star rating system and comments options on product pages and asked our past buyers to leave detailed reviews in exchange for special discounts, our sales steadily started going up. We are now working on putting a face to our brand and becoming more relatable to our target audience. This includes sharing more behind-the-scene information about how we work, highlighting company values more and sharing personal stories from our employees.”

Don’t Ignore Mobile

Optimizing your website for mobile is no longer a fad, but a necessity. Major tech companies like Google have been fostering this information and industry shift for a while now. Mobile traffic has surpassed desktop traffic and over 50 percent of e-commerce traffic comes from mobile. Ignoring these numbers could be costing you business.

The basic elements of an efficient mobile ecommerce website area large text, simple checkout, single call-to-action, and highlighted essential features. Prioritizing your content will help move you in the right direction, but also optimizing your images (and site) for mobile will work greatly to bring your business to new clients.

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Dianna is a former ESL teacher and World Teach volunteer, currently living in France. She's slightly addicted to apps and viral media trends and helps different companies with product localization and content strategies. You can tweet her at @dilabrien