Cable company Comcast is set to allow the video streaming service Netflix on its set-top box platform “X1,” Recode reported earlier today.
The deal is expected to place a Netflix app within the X1 platform, letting users simply log in and watch from within the Comcast platform. With this news, Comcast is now Netflix's biggest cable partner. Here's the joint statement, via Recode:
“Comcast and Netflix have reached an agreement to incorporate Netflix into X1, providing seamless access to the great content offered by both companies. We have much work to do before the service will be available to consumers later this year. We'll provide more details at that time.”
At the time of writing, Comcast's stock hasn't seen a noticeable bump from the news, with commenters noting that the deal doesn't improve Netflix's position as much as it acknowledges the immense power Netflix already enjoys. The deal itself isn't as impressive as the fact that Comcast never really had any other choice. Netflix already has plenty of similar deals: It's on Roku, Apple, and Chromecast.
The good news for Netflix just keeps on rolling in. Between its deal with Disney to its release of binge-worthy shows, there is no stopping this streaming giant. And this news simply highlights that fact.