Crunchbutton Aims to be the “Uber of Food Delivery”

October 9, 2014

9:00 am

“Push a button. Get food delivered.”   That’s the motto for Crunchbutton, a food delivery app, seamlessly connecting a network of college kids to bring food to your door.

You want quick and easy food? Crunchbutton remembers your previous order and allows for one-click ordering.

Your favorite restaurant doesn’t deliver? No problem- Crunchbutton is a delivery and logistics platform optimizing food delivery for the best restaurants in the area.

Yes, you got that right, Chipotle is now delivered to your door via Crunchbutton!

The problem Crunchbutton solves

“A big problem with the current delivery system for local restaurants is intermittency.” Says Judd Rosenblatt, Crunchbutton’s Chief Eater (aka CEO). “They either have no deliveries, or too many at once.”

And it is hard to staff for that. By spreading out the intermittent delivery schedule of each restaurant to the whole community, Crunchbutton is able to make the whole system much more efficient.

Another issue with an isolated delivery system is what shipping logistics companies call backhaul waste (driving from a location with no cargo to deliver). Current restaurant delivery is mostly all fronthaul. This means they deliver food from point A to B and then have nothing to bring back from point B to A. With the centralized delivery system of Crunchbutton, delivery folks can go from A to B, then from C to D, and back to A making deliveries all along the way.

Where are they today?

Right now Crunchbutton is at Yale, USC, Colgate, Dayton and another half-dozen locations. By the end of the semester they will be at 10 more including the likes of UNC, Emory and more. If your school is not listed yet, enter your location and make a request. Or if you really want to be involved, you can contact them about opening a Crunchbutton branch.

“Crunchbutton has very high user retention. About half of those that sign up become regular users.” Explains Nick Hunter, Crunchbutton’s Chief Curator.

The drivers are pretty stoked too, they make an average of $12/hour (up to $30 during peak times). Compare this with Uber drivers, who make $18/hour on average but have to spend about 30% of that on gas and depreciation. Many of Crunchbutton’s drivers are on bikes with zero gas and depreciation expenditures.  The bike transportation also allows drivers to navigate campuses much easier and get right to your door.

Funding status

Crunchbutton has expanded locations by 300% in the last 6 months and doesn't have plans to slow down. Judd says their vision is to be at a few hundred schools in the next couple years. They have closed a seed round of over $500,000 in convertible debt from F&F and notable Angels, Semyon Dukach (head of tech stars, Boston) Joe Caruso (HBS grad, and Bantam Group Founder) and Sean Glass (Yale Entrepreneurial Society Founder and Partner at Acceleprise VC).

Fun fact

Any guesses on the most popular order time? Right now, Crunchbutton reports it’s during NFL football games. They say order frequency doubles. Exam time is also a big food crunch (pun intended).

The app is free and you can download it here. Happy eating!

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James helps empower entrepreneurs. Some key projects have been in webtech, brain-health, crowdfunding, and running an incubator in Haiti and Florida. James is a graduate of Yale University with a degree in the Humanities. His work has been featured in the Yale Business Society magazine, the Yale Entrepreneur, at the Katz School of Business, and he has spoken at the Yale School of Management and the Business Society's conference on sustainable enterprise in developing nations. Some Projects he is proud of include: EquityNet, DrPerlmutter, SlideMoor, LEVE Foundation, or visit Proton Enterprises to learn more.