Cutting-Edge Tech to Promote Your Startup

June 14, 2016

8:17 am

Cutting through the noise and reaching your target audience may be difficult, especially with today’s competition. To compete, you need to keep up with the most efficient promotion strategies and platforms. Social media, email marketing, influencer marketing, and blogging are some of the most proven channels businesses use to reach and communicate with their audience. Regardless of the communication channel you use, your chance of success boils down to the quality of your content.

Now and then, new tools, platforms, and content strategies arise and give those who are quick to adapt a competitive advantage. With technology, startups can now communicate with their target audience in more ways than ever. Below are five of the freshest and most useful content tools you can use to promote your startup.

Present Content Dynamically Using Prezi


Communicating with your prospects through presentations is one of the most professional and engaging ways for directly promoting your brand. But not all online marketers are capable of producing excellent slide presentations. Most presenters use dull and boring visuals that may prevent the audience from fully understanding the message. With Prezi, you can easily create beautiful and powerful presentations that are sure to captivate your audience’s attention.

If you need a presentation fast, you can choose from a library of “prezis” or professionally built presentation templates. These templates are fully customizable using a drag-and-drop interface. You can easily add your original content and quickly present your points in the best light.

The key to successful visual storytelling is to maintain a conversational flow throughout the presentation: Unlike the linear presentation you get with slides, Prezi’s open canvas allows you to manipulate the flow of your presentation freely. You can also zoom in, add audio, embed video, and control the path of your entire presentation based on your audience.

Use Videos With PowToon


Images are worth a thousand words, and animations are probably worth even more. With PowToon, you can easily create animated videos and presentations without spending too much on production. These videos can be as short as you need to convey your message, but you can create longer clips also without having to spend a significant amount of time for editing.

You can use PowToon to build professional videos for your website, product demos, clips for social media, or comprehensive presentations you can use to promote your startup. You can choose from ready-made templates and use the drag-and-drop interface to produce a high definition video in less than an hour.

Despite being easy to learn, PowToon can be maximized in experienced hands. To refine your production skills, you can access the site’s training center or attend live webinars. You may also participate in the tool’s online community to learn tips and advice from other PowToon users.

Try Mobile Apps With Temok Custom Apps


With the rapid rise of the mobile market, app development is one of the most effective ways to reach your target audience. With mobile apps, you can make your brand accessible to your audience anywhere and anytime. A well-made app will promote your startup, boost your brand’s authority as a content producer, and open up an effective channel for lead generation and revenue.

With Temok’s award-winning custom apps & games development service, you do not have to be a professional programmer to build the perfect app for your business. You can entrust your app development project with a professional team. All you need is a great idea to be incorporated with your app.

The main reason Temok’s service is reliable is that you can check the development progress at any phase of the project. By providing constant feedback and ideas, you are sure to get what you want for your app.

Supercharge your Website Content using Wibbitz


In plenty of circumstances, a wall of text is not the most engaging way to present ideas to your audience. With Wibbitz, you can supercharge your website by turning text content into professional and branded videos with zero production time. It works using natural language processing algorithms to extract key points out of your content.

Within seconds, you can maximize the engagement value of your breaking news stories, product notes, and announcements. Wibbitz also allows users to perform tweaks and alterations at any point of the video, allowing you to highlight the most important aspects of the story. You may also include a professional human narration clip. To make the most out of your work, you can monetize your videos by running video ads and optimize your campaign using ad revenue analytics.

Build a Podcast Following

Producing podcasts has been a rising trend in the digital marketing world for the past few years. These are long audio recordings that aim to educate listeners about a particular topic. Great podcasts are in-depth and are well-planned to attain a flow that will keep audiences tuned in. Don’t just promote your startup: Success also relies on your podcast’s value to the public.

Apart from the high-quality microphone that can record crisp and clear voices, you may also need an audio-editing tool such as Audacity to incorporate effects and other soundtracks in your podcast. You may consider hiring professionals to produce and write your podcasts from outsourcing sites like Upwork, especially if you want to weave several recordings and audio effects into one podcast.

Using podcasts correctly can boost your authority in your respective industry, especially if you tackle a relevant topic in a highly informative and detailed way. When it comes to promotion, you can embed your podcasts directly to your site or use another distribution channel such as SoundCloud to start building followers.

When it comes to online marketing, there will always be newer and better ways to promote your startup. This is why you should always strive to adapt and keep on optimizing your strategies. Just remember that these tools are only meant to represent your brand, not define it. Regardless of platform or tool, you should always stay true to your brand’s original identity.

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Christopher Jan Benitez is a professional content marketer and writer. He has helped small businesses achieve their goals by implementing a robust content strategy that emphasizes their unique selling points and promoting created content using effective online channels and methods, in particular, social media marketing and search engine optimization techniques.