July 24, 2015
During one of his trips to Hong Kong, Lester Mapp came across a unique, amazing looking iPhone case he wanted to buy. However, when he checked the price it was $70 wholesale, which he tells me would have retailed for about $150.
Like plenty of other people, he thought that price tag was criminal. However, he had a leg up on the rest of us because he had the knowledge and tools needed to make a case just as cool, if not better, that would retail at $79 tops. So, he did, and people went nuts for it. That was when Mapp decided to found designed by many, a company that creates minimalist accessories for iOS products.
“We [designed by many] believe that price should never force anyone to choose between form and function, so we combine great design with exceptional craftsmanship to make stunning, functional, and affordable products,” says Mapp.
He realized that each product release Apple rolls out comes with a high demand for new accessories that fit the new models. Obviously, then, the launch of the Apple Watch was something that he and the rest of the designed by many crew were paying close attention to.
After all, the Apple Watch was built with personalization and customization in mind. In other words, it’s ripe for accessories.
“It’s a device you wear is vastly different from one you keep on a desk or carry in your pocket. It’s more than a tool. It’s a true expression of your personal taste. So we designed Apple Watch to reflect a wide range of styles and preferences. Because we want you to love wearing it as much as you love using it,” reads the Apple Watch page.
To that end designed by many has launched a Kickstarter campaign to raise funds for their newest Apple Watch accessories. In total he’s seeking $30,000 for the Simple Station and Banded Classic, and with seven days left on the campaign he’s just past the halfway mark.
The Simple Station is a docking and charging solution that’s optimized for Apple Watch as well as the iPhone 6, 6Plus, 5, 5S and 5C. It actually uses both devices in tandem, allowing you to charge them together rather than having two separate docks.
It’s all about a minimally designed footprint for the Simple Station, which fits the designed by many brand identity. The entire dock is CNC sculpted from a single block of aerospace aluminum and built 100 percent in the USA.
The second product attached to the Kickstarter campaign, the Banded Classic, offers Apple Watch owners the look and feel of a traditional watch with protection from dents and scratches. Designed by many is promoting it to people who want to make the Apple Watch feel more like a real watch.
Crucial to the entire operation is making sure that none of these designs interfere with the functionality of the Apple Watch. Thankfully Mapp and his team have over 25 years of engineering experience and have developed accordingly.
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