January 14, 2016
The world of freelancing is like walking on thin glass. Freelancers take their strides in a careful and delicate fashion, because each step they take can make or break their business. Surviving in this line of work is tough, and if they are not able to handle their brand properly, they might not be able to get it running again. However, with the help of the World Wide Web, keeping the brand afloat is possible, but only if they use this technology wisely and correctly.
One of the biggest problems freelancers face is promoting themselves online. Although there are a lot of people who use the Internet 24/7, it is difficult to look for and keep clients, because of the competition. Jumping over this hurdle will take a lot of creativity, and quick thinking, and one of the ways to do this is by marketing their brand.
If you are deciding to enter the world of freelance (which is set to dominate the workforce by 2020), or are having difficulty with promoting your business; follow these 5 simple tips, and you will be able to maintain the flow of your brand in no time.
1. Create Your Own Website
First of all, if you want to establish yourself online, you need to create your own website or blog. You can either purchase an affordable domain or create a free account in websites such as Tumblr, WordPress, and the like. Your website is similar to a physical store, and this is where you post your works, and conduct business with your clients. It is also a space that represents you and your brand, so when you are designing your website, be sure to put your product, your audience, and your presence in mind.
2. Build a Long-Term Relationship with Your Clients
Garnering customers in this line of work is difficult. Not only are you competing with other freelancers, but your brand does not have the same audience impact prowess that larger companies possess. You always need to put your customers in high regard because they are the ones buying your product or hiring your services. You need to leave them with an outstanding user experience – to keep them coming back for more and giving them a reason to stay. Who knows? They may be able to help you find your next potential client through a network of people who share the same interests.
3. Know Your Social Media Sites
In this day and age, getting the word out can be done by simply tweeting or by posting on someone’s news feed on Facebook. If you are using any of these social media networks, remember to use their features to your advantage. Posting content differs on each site, and if you are able to follow their format, you will not have any difficulty uploading your work or promoting your product. Bear in mind that what you post should also be in the same line of interests as their audience, because if it does not fit their users’ criteria, they might just scroll past your page.
4. Stay Truthful to Your Brand
Nobody wants to be duped – especially when it comes to making purchases. Each time you post, create, or offer your services, always remember what your business stands for and what it is meant to do. It will be easier for your customers and potential clients to retain that information, rather than switching from one type of brand to another. Also, this kind of thinking will garner positive reviews which will significantly affect your business.
5. Establish a Good Network
A strong network is all you need to keep your brand from sinking. By having your business’ name be carried by popular websites, people, and the like, you will never have to worry about being ignored or forgotten. This connection, however, is a give and take relationship. So when interested parties are interested in promoting you in their site, you need to repay them either the same way or by proposing an idea that will benefit you both.
Has any of these five tips helped you better understand how to promote your brand? Do you wish to share any more advice to our young and veteran freelancers? Please share your ideas and leave a comment.
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