logo is the LinkedIn for your Gift and Loyalty Card Programs

April 24, 2014

1:18 pm

Loyalty cards are a strong marketing tool that can encourage returning customers for retail businesses. Following their success, a number of other customer retainers like gift cards, prepaid cards, mileage programs, memberships, vouchers, rewards, and coupons, have been introduced by different businesses. Even though they are money-savers for customers, having too many loyalty cards has become a hassle to manage while shopping, and customers tend to forget to redeem their points. To make this process easier for customers and more effective for businesses, has introduced the world's largest loyalty card network. During their beta launch, they saw that US customers have an average of $850 in their various loyalty pockets, which can be converted into another company's miles, products and even cash, with the help of allows you to manage your different loyalty card programs in one online space and monetize their benefits in the most efficient way. Once you register with, you can build your loyalty portfolio by adding your mileage and loyalty programs, as well as your gift and membership cards within a few minutes.’s dashboard gives an overview of all of your programs and gift cards, including their current value in cash and how these can be monetized with maximum profit. also provides you with a networking platform where you can add your friends and share exciting offers or exchange value or points with them. You can buy, sell, and trade gift cards, points, and miles with your connections. The more connections you have, the more savings you can access.

The team of aims to be the Linkedin of gift cards and loyalty programs. They are not just creating value for customers, but also harnessing business intelligence to help companies reach a more relevant target audience. Pascal Xatart, CEO and co-founder of, said:

“We believe has a strong value proposition for both users and business partners. Its highly intuitive and accessible interface belies a complex backend structure that seeks to integrate virtually every existing card and loyalty program out there on a singular platform.”

Co-founded in 2012 by Pascal Xatart, Laurent Xatart and Jean Herbière, stands at USD 5.3m capital from founders and private investors. They have the biggest database in the world with 1,700 loyalty and card programs, including 500 track balance programs in more than 50 countries. Their expected market is of 1 billion beneficiaries and an underlying industry of $750 billion. Pascal Xatart added:

“As the community of both users and brand programs grow, we believe is set to change the landscape of how loyalty programs operate and are utilized, to ultimately benefit users and businesses around the world.”


Did you like this article?

Get more delivered to your inbox just like it!

Sorry about that. Try these articles instead!

Jinesh Parekh is the CEO of a Ruby on Rails consulting boutique, Idyllic. Idyllic focusses on building web and mobile solutions led by user experience design that solves real business problems. You can reach out to Jinesh at jparekh [at] idyllic [dot] co.