The Importance of Video When it Comes to Marketing

August 24, 2016

6:00 pm

The goal of all businesses is to achieve self-sustainability and growth. In order to achieve these goals, you need a well-planned marketing strategy to back its services. A properly developed marketing strategy helps businesses reach out to their target audience and educates them regarding the solutions that they provide. And video is the only way to reach the masses on a regular basis.

Video marketing is slowly becoming one of the major tools into the essentials of brand building. Businesses need video for company profile, products and services to best cater to their customers. Now when you know that video content could not be missed to be part of your business development strategy, here are few points to know why:

Everyone Like Videos

Let’s be honest, everyone loves to watch videos. Due to increased interest in online videos, engagement numbers are higher than ever. A well-defined content marketing clubbed with visuals comprising of videos ensure you provide the right taste to your customers and reach their thoughts.

People share the contents that they like, this helps bring more visits to your site, which can lead to better conversions.

Social Media Marketing

Rise of the social media and its increasing relevance as the premium content marketing tool can never be underestimated. Millions of people worldwide use social media as their source of latest updates and sharing their views on daily basis.

People like and share the contents which they find more engaging among all forms of contents video has been found to be the most engaging mode. Social medial sites like Facebook, Twitter and Instagram have features that make video content more accessible than ever.

SEO Friendly 

Search engines typically give a higher preference to videos when placed with the similar text content., which can give your website has a better chance of ranking higher in the search results. You have options of using larger keyword phase usage and tagging ensuring you reach to more people.

A small video of 1-2 minutes have higher visitors’ retention rate. More time spent by people on your video also help you get higher ranking in search results.

Mobile Friendly

In recent years there has been a greater shift into the volume of people going online and also the number has swelled up accessing the online information through smartphones.

Today, with a wide range of smartphones available on market, mobile has led to higher penetration even into the low income group which can be easily targeted through video marketing.

Building Trust

It has been found that an animated video of your product increases understanding among your clients. Every individual trusts those people whom they know and eventually trust what they have been told by them. You manage to touch the emotions and establish an unseen bond with the customer.

Everyone prefers to purchase from the brands we can trust. Good demo videos help establish the same trust factor between the seller and the buyer making it easy to sell for a seller.

High Conversion Rate and Increased Sales

Every marketing strategy is driven by sales. Videos have better impact value, which lead to higher conversion rate. Among all the strategies of content marketing, video has the highest ROI. It has been found more than 60% people are likely to visit the site after watching the video.

Better engagement has a propelling effect on the sales of the company too as it leads to increased sales.


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David Fournier has been a business analyst since 2010 and also involved in the launching of startups companies for over 3 years.He has been writing for small to mid-sized businesses, assisting them with their business needs.