7 Influencers That All New Marketers Should Be Following

October 31, 2016

4:30 pm

The world of online marketing can be a complicated, confusing collection of practices, tips, advice, and failure. Unfortunately, many unscrupulous influencers try to take advantage of gullible newbies by offering expensive courses that don’t teach anything useful.

If you really want to learn online marketing from impressive influencers, it’s a good idea to follow proven experts. Here are seven top influencers that both new and experienced digital marketers should follow.

Neil Patel

If you only have time to read from one digital marketing expert, it should be Neil Patel. At the age of 21, he cofounded CrazyEgg, which is one of the most widely used digital marketing analytics platforms in the world. He later founded KissMetrics, another renowned analytics company, which raised $7 million in seed capital by 2013.

Patel has made unparalleled contributions to the digital marketing industry. He writes regularly for Inc Magazine, Entrepreneur, Forbes, and other well-known publications.

Eric Siu

Eric is a veteran online marketer with years of experience in digital marketing and the CEO of digital marketing agency SingleGrain – a digital marketing agency that focuses on ROI. SingleGrain works with well-known brands and has earned a name as a top digital marketing firm over the years.

Eric often blogs in top publications like Entrepreneur and HubSpot’s blog about business, entrepreneurship and marketing topics. He also owns GrowthEverywhere , an active entrepreneur community where he shares valuable and actionable advice in the form of courses, podcasts, and interviews.

Recently, Eric founded MarketingSchool together with Neil Patel where they host Podcasts about online marketing topics.

Sujan Patel

Sujan Patel is the cousin of Neil Patel, and apparently, digital marketing influencers runs in the family. Sujan has also made spectacular contributions to the digital marketing industry.

Sujan is the cofounder of WebProfits, a marketing agency that has served some of the world’s largest brands, including Yahoo!, Intuit, Expedia and LinkedIn. His company oversees over 80 consultants in four different countries.

After making a name for himself in the digital marketing realm, Sujan turned to develop online tools such as MailShake, Narrow and ContentMarketer that help thousands of online marketers and entrepreneurs succeed in their online endeavors.

Zac Johnson

Zac Johnson is an affiliate marketing and Internet entrepreneur. He is the president of Money Reigns and operates and BloggingTips, websites that provides guidance to aspiring bloggers.

Johnson launched his online marketing career at the age of 15, by designing website banners. He quickly became one of the youngest affiliate marketing superstars ever, earning $860,538.38 in four months from Yahoo!

Johnson is a regular contributor to and other premier publications. He also shares his tips on his own websites, and

Ann Handley

Ann Handley is the Chief Marketing Officer of MarketingProfs. She earned her position by being one of the most distinguished content marketing experts in the world.

Her content marketing expertise is valued by companies in countless verticals. Handley has shared her wisdom through blogging, writing best-selling books and being a keynote speaker.  In addition to writing for MarketingProfs, Handley writes for Entrepreneur Magazine, LinkedIn Influencer program, Huffington Post, American Express OPEN Forum, and Mashable.

She is also the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules.

Guy Kawasaki

Guy Kawasaki is an internet marketing and entrepreneurial prodigy. He is the founder and chief evangelist of Canva, but is possibly better known for his social media efficacy.

Kawasaki has over 1.5 million followers on Twitter. He didn’t earn those followers by accident. He knows how to build a solid reputation in the digital marketing sphere. If you want to learn some of his tricks, you can pick them up by reading his website. You may also have the privilege of hearing him speak, because he gives over four dozen keynote speeches a year.

Larry Kim

Larry Kim is a software entrepreneur by trade, but he has a clear knack for digital marketing. If you are trying to get your feet wet in the industry, he’s another great expert to check out, especially if you want to learn more about AdWords.

Kim was recognized as the number one expert in PPC marketing for two years in a row. He is also the most retweeted search engine marketing in the world.

Kim has written a number of great posts for WordStream and other digital marketing publications. Both aspiring and experienced PPC marketers should read his post The Top 10 Best PPC Hacks … Ever!. It’s one of the best posts to help you overcome the learning curve that most people face with PPC.

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Ryan Kh is an experienced blogger, digital content & social marketer. Founder of Catalyst For Business and contributor to search giants like Yahoo Finance, MSN. He is passionate on covering topics like big data, business intelligence, startups & entrepreneurship. Follow his latest posts on Clear World Finance and