Based out of New York, Sharper Solutions is a company that specialized in the creation, execution, and management of enterprise digital transformation projects. In a recent release, the company announced the establishment of a partnership with three Israeli companies. Exactive Marketing, Online Performance, and iApps Technologies are leading digital marketing and app development providers in the country.
With this strategic partnership, Sharper Solutions gains unique access to a set of IP, SEO, and other digital services, focusing on performance based advertising and application development. They also gain privileged access to several emerging Israeli startups, opening the door for future partnerships. At the same time, this deal will make the firm's capabilities to improve business results for global organizations, with offices in North America, EMEA, and the Middle East.
Performance based advertising is the systematic management of marketing through data analysis, optimization of communication efforts, real-time sales and efficient resource allocation, in order to achieve the best possible ROI. In other words, it uses resources to generate more and better results, while still maintaining the quality of customer experience. This kind of advertising is a part of digital marketing focused on results. It works through measurable communication strategies and appropriate indicators, in order to monitor its performance.
With this, companies can measure exactly how much was invested in each advertising action, and its respective return. On Yavin, founder and CEO of online performance, and founder and UK CEO of Exactive Marketing, commented on the importance of this partnership:
“Sharper Solutions is the ideal partner to help us bring our leading IP and digital services to the United States and other Western markets. The company has assembled a world-class team of marketers and digital technologists that will help us scale the availability and reach of products and solutions.”
Ori Segal, CEO of iApps Technologies, marked his excitement about the new opportunities lying ahead:
“As Israel's leading development shop, we are proud to join forces with Sharper Solutions. With offices in Israel and Manhattan and with 8 years of intense development experience working with leading international companies and entrepreneurs, we are excited to bring our cutting-edge mobile capabilities to the US market.”
Tim Wike, Principal and co-founder of Sharper Solutions, noted that his company is eagerly awaiting the benefits brought by the services of the other companies in this partnership:
“The product and services offerings delivered by Exactive Marketing, Online Performance and iApps Tech are second to none. We undertake very complex digital transformation programs and we are excited to implement and integrate the variety of performance based advertising and app development solutions that have been leveraged by some of Israel's leading brands and companies.”
This joint venture can become even more fruitful, as the companies involved hinted towards the possibility of a merger, which would bring the four business together to congregate all their services. With this, the resulting company would become more efficient and have its outreach capabilities expanded further. It is worth noticing that these companies have a portfolio chock full of big names like Samsung, United Airlines, and Bank Leumi, among others, which would serve to further their efforts in the future.