December 26, 2015
The digital marketing world has seen more changes in the past two years, thanks to the release of Google's Panda and Penguin algorithm updates. Both have changed online marketing best practices, including everything from how sites should be built to how “backlinks” should be created. If you're still using outdated link-building techniques like the obsolete strategies when people think that more links means higher rankings then you should stop using this tactic. Although more backlinks used to mean higher rankings, it’s not necessarily the case anymore.
These days, you’ll notice new sites with only a handful of links outranking old authoritative sites because their backlinks are more relevant. With Google’s Penguin algorithm update, relevancy of the links is more important than their quantity. Getting backlinks from other websites to your business’s website is the most effective way to improve your rankings. Not all backlinks are equal though. Some backlinks won’t improve your rankings at all, and some might even have a negative effect. Therefore, your focus should be on acquiring high-quality backlinks like guest blogging and successful search engine optimization.
Guest blogging is one of the best ways to drive a lot of targeted visitors to your blog. Having your article posted on the front page of a high profile website will give you an initial spike in traffic followed by a constant return of readers.
Growing your blog can be difficult at first. Guest blogging is a quick way to drive readers to your website. Once you have established a good reader base you can allow guest posting on your blog. This will allow you to help other bloggers grow their reader base, as well as provide free content for your site. Guest blogging is a win-win for both parties.
Pitch for Resource Page Links
Resource pages are available around the web for all industries. Whether you are in a home improvement niche, running a charity or a sports website, you will find tons of pages online that voluntarily links out to useful websites and content in their industry.
This link building strategy is very effective as you are able to acquire link from a page that has been live for years and has good page authority of its own which passes on to your website or post. The curators of these resource pages are always looking for new resources to keep their pages up to date and valuable for their readers.
Use Google Search Strings to find Links and Resource pages e.g: inurl:links [keyword] OR inurl:resources [keyword]
Search engine optimization is going to bring you “organic” traffic. On-page SEO is just as important as link-building. Make sure you use keywords in the titles of your posts, and sprinkle your main keyword throughout the article. When you add in your tags make sure you add all of your keywords as well. Another quick trick I use for onsite SEO is to use the keyword in a link. If you are linking to an authority site in your niche use the keyword in your anchor text.
When you are link building use your keywords in the anchor text of your links. Link to blog posts on your blog and not just to the main page. When linking to specific blog posts make sure you use relevant keywords (Anchor text) as well as your main keyword. This way your post will rank for multiple keyword phrases and not just one.
Content curation offers a nearly limitless method of fueling your inbound marketing efforts. Sharing the quality content of your website and others allows you providing your audience fresh content on a regular basis to serve any interest, industry, or market. What's more, sharing and celebrating the work of others helps get you on their radar and can forge valuable, long-term relationships with the content authors. To help you curate, here's a list of tools you can use to find, aggregate and share your content with the world.
Get Involved in Q&A Sites
The reason your content or blog exists is for one reason is to help people answer their questions. Each piece of content you create answers a question in your niche. No matter how big or small, that’s the purpose behind it. And you’ve probably got a lot of answers to a lot of questions by now, haven’t you?
Instead of hoping people stumble across your answers, it’s time to go straight to the source and put your well-researched and expertly written content in front of the people who are asking all the questions. Enter Quora. If you don’t know what Quora is, it’s a question and answer site. And, to you, it’s now a powerful traffic-driving tool. The smart marketers over at WishPond have used it to build up to 27,000 views a month from their Quora answers.
Create and Join Groups/Forums
You can create or join groups that are relevant to your industry on several social networks, including LinkedIn, Facebook, and Google+. This allows you provide helpful and informative advice or to start relevant discussions that can help generate interest in your brand.
Your primary reason to be on a forum is to participate in other people’s discussions. So answer, chime in and let the community guide the discussion. When participating, don’t just shamelessly promote your content. Don’t just share, but participate! Keep groups small and intimate to keep them active.
Interview Influential People in Your Niche
Find influential people in your niche and interview them. This can be a group interview where you ask for everyone’s opinions. It can also be a single person interview. It doesn’t matter if your content is audio, video or an article format, it will surely help you raise your site’s rankings.
Interviews are perfect ways to get links is because those people you interview will share your content with their followers on Twitter and fans on Facebook. Their fans and followers may decide to link to your content. This is a natural link and Google will never go against this kind of backlink.
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