Bluntly speaking, Michael Tchong is a master at analyzing trends. As the founder of MacWeek in 1987, he predicted that Macintosh, now Apple, would be the go-to platform for graphic designers. That was the first in a long line of decisions that brought him to his current role as a public speaker who can help individuals and companies analyze innovations and trends.
But to attain his status, trends had to be disillusioned. That is, trends by themselves are not important – but Ubertrends, on the other hand, are crucial. To Tchong, there are three main Ubertrends – time compression, the digital lifestyle, and unwired – and they all cascade through society to leave smaller trends in their wake.
Ubertrends, then, are responsible for the birth of innovation. A succinct analysis of united trends and innovations in turn helps us adapt to the changing of values of life like speed and convergence. And if there is one person any of us should be taking lessons from in this field, it is Michael Tchong.
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