Microsoft: Copilot Doesn’t Suck, Your Prompts Do

Customers believe that Copilot doesn't match up to ChatGPT and Microsoft says that it's all about the prompting.

Microsoft Copilot is having trouble competing with ChatGPT, and instead of looking inward to solve the problem, the tech giant is pointing the finger at users for being bad prompting the chatbot.

When it comes to chatbots, it’s all about the AI prompts. Whether you’re asking it to write a cover letter for a new job or generate an image of yourself riding a skateboard, you need to use right the right prompt for any hope of getting what you want out of the platform.

Still, that doesn’t mean it’s all you need, and Microsoft seems to be taking the wrong lesson from its initial woes with its Copilot platform.

Customers Think Copilot Isn’t as Good as ChatGPT

Microsoft Copilot has been around for a few months now, and the company has been pushing it into virtually every platform they can come up with. From Bing and Teams to Word and Excel, the AI chatbot has wriggled its way into the Microsoft ecosystem in a big way.

However, according to Microsoft insiders with knowledge of customer experience, the AI chatbot isn’t getting a lot of positive feedback in regard to its actual effectiveness at generating responses.

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“Every time a customer starts using it, they start comparing it to ChatGPT and saying, ‘Aren’t you guys using the same technology?'” – Microsoft employee to Business Insider

It seems that Microsoft’s partnership with OpenAI may be biting it in the butt, as the comparison to the world’s most popular chatbot is causing customers to wonder why the tech giant isn’t providing a comparable product.

Micrsoft’s Response

AI chatbots are rarely perfect right out of the gate. Even Google’s iteration suffered some serious AI headaches early on that had people questioning the technology all together. Microsoft really shouldn’t take it to heart and start — oh I don’t know — blaming its customers for the poor performance of their AI chatbot.

“It’s a copilot, not an autopilot, you have to work with it. If you don’t ask the right question, it will still do its best to give you the right answer and it can assume things.” – Microsoft source to Business Insider

We’ll be the first to admit that proficient prompting is the key to unlocking the potential of AI chatbots. But if customers are comparing your platform to ChatGPT and finding that it doesn’t match up, presumably with the same prompts, maybe your customers aren’t the problem.

Who Has the Best AI Chatbot?

If we’re basing this on current popularity, ChatGPT is by far the most widely used AI chatbot on the market today. According to’s Impact of Technology on the Workplace report, 65% of businesses are using ChatGPT over other popular chatbots.

However, that doesn’t necessarily mean it’s the best. Competitors like Claude and Grok are among some of the best AI chatbots, providing their own version of the groundbreaking technology that is increasingly effective at given tasks.

Google Gemini is arguably the best Copilot alternative, though, and it has a decidedly high ceiling given its company of origin. The search power of Google combined with generative AI technology could prove a difficult competitor for Microsoft to take down in the long run.

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Written by:
Conor is the Lead Writer for For the last six years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's written guest posts for the likes of Forbes, Chase, WeWork, and many others, covering tech trends, business resources, and everything in between. He's also participated in events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at
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