6 Reasons Most Mobile App Startups Fail

September 13, 2015

2:00 pm

It might seem to be a bit too difficult to believe but most startups investing in mobile app development are not able to make profits or even break even. The number of mobile apps are growing, but the revenue from each are falling.

Why is it so?
It has been estimated that by the year 2017, the number of app downloads will reach around 269 billion. One can be rest assured that the app market shows no signs of stopping in the near future and has been proven to be one of the most competitive markets.

Even with a vast user base and hundreds of devices being in circulation, there are several app developers who wish to create the next best mobile app in the market but are unable to do so. Most of the new apps that are developed gain no or very little traction and the mobile app startups fail miserably.

It is important to understand the factors which cause this to happen so that an app developer can keep it in mind before developing his next big mobile app.

1. How consistent is it?
If an app is not consistent meaning it does not perform equally well on various devices, operating systems or networks, users become frustrated and often the mobile app fails. An app developer should update and test his app from time to time and ensure that the app works on all spectrums smoothly. This will also ensure maximum performance and user satisfaction.

2. Is it ready for updates?
Apart from the fact of how much time the app takes to open and work on any given platform, the way an app is delivered is also important. Good apps are tested in an agile environment, are marketed rapidly and are continuously delivered. A good app developer will never prolong the next release and instead focus on frequent updates and bug fixes making the app reliable and favorable.

3. Not every idea is that great, and not every failed idea means failure
When it comes to an app, though the idea in itself might be quite cheap, it is its development and execution that is vital and forms the app’s basis. Ideas which are sub-standard or fail to create magic with the developer instantly should be done away with as the developer will only end up wasting both time and money on developing a useless app. The idea needs to be closely scrutinized and checked for actual potential before one starts working on it.

4. Bad designing
Statistics reveal that around 8 percent of all app submissions on various operating systems fail or are rejected only because they have a bad design. Bad designing basically means that the app is unpleasant to use. This results in the app not being able to create an impact as big as it thought it would and the app gets discarded immediately and fails miserably. A successful and well-designed app will have a proper user interface, high image resolution, careful placing of buttons and offer supreme user experience.

5. Improper/Bad marketing
No matter what kind of business you are into, marketing plays a vital role in taking your business to great heights. Failing to own a powerful and well-defined marketing strategy will result in your product or service to fail no matter how good it is. App developers often use all their resources in developing and executing the app but overlook the marketing process which in turn makes the app fail!

6. Not listening to what the users have to say
If your app is failing and you simply cannot understand why, it is important to turn to your users! The feedback that a developer gets from its app users says it all. Regular users are sure to leave genuine comments which can help you realize what is truly wrong with your app and how you can save it from failing. It might also help you revive your failed app and make it a favorite amongst users if you know how to act on the comments and feedback received.

You will need to work on your mobile app. With plenty of competition, you will not have it easy. What’s more worrying is the fact that most competitors have access to analytics that can help them strategize better. This is why you will need to focus on the basics first to ensure that you’re on the right track. Keep in mind that to engage users, you will need to invest in the right user experience. You can even organize contests or sweepstakes to woo users in. While the going can be tough, focusing on the groundwork from the very beginning can work wonders.

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Pratik Kanada is a founder & CEO of 360 Degree Technosoft, a leading mobile app development company which makes app ideas into reality by providing unique mobile app development across iOS and Android platforms.