November 14, 2016
Incorporating research-based SEO into one’s business plan is essential from day one. Advertisement efforts, customer engagement, and dissemination of pertinent business information are increasingly occurring online. It is no longer sufficient to have business cards, a newspaper ad, or other area specific efforts to reach out to potential customers. Statistics show better conversion rates, advertising dollar return on investment, and discoverability using online advertising methods. The key to the success of internet marketing is high-quality SEO.
If you’re completely new to developing online content, you may be wondering what SEO even is. SEO stands for search engine optimization. It is how Google, and any other search engine, looks for online content. It encompasses a wide range of techniques, methods, and tactics that will help ensure your site is what people find on the first page of their search results.
There are two types of SEO strategies each business needs to prepare: on-page SEO and off-page SEO. On-page strategies focus on things such as title tags, page content, meta descriptions, and URL structure. Off-page strategies revolve around generating links to your site from other sites and social media shares across various platforms.
At some point, all businesses will require professional SEO assistance. There are many tiers and types of SEO services from which to choose. For those with absolutely no experience, it may be best to enlist an expert from the beginning so no time, money, or effort is wasted in website creation and social media engagement.
Individuals with more experience may be able to utilize free SEO tools in the initial phases and then scale up as budgets and needs increase.
Part of a successful search engine optimization strategy must include marketing efforts on mobile platforms. Smartphones and tablets are becoming the preferred method of accessing online content. Almost 50 percent of all digital media is consumed via apps. Consumers are rapidly increasing the amount of time they spend researching new purchases and actually buying from their device instead of going to a physical location or waiting until they are in front of a computer or laptop.
What this means for individual business plans is that your website must have a responsive design that will allow the content to fit the device from which it is being viewed. If a user is searching from a mobile device, many search engines will rank the search results of responsive sites higher than those of sites with traditional website design. This is due to the bounce rate and redirect errors that are frequently experienced when users reach a non-responsive site. As part of your SEO strategy, your website design should be responsive.
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