June 15, 2016
Snapchat has been having a moment in the spotlight lately. As the most popular social media app to date (especially amongst younger users), Snapchat's power of influence has a wide reach. However, the news of the latest transition for the app – to incorporate more ads and ad deals with partnered companies – can mark an important shift for the app and the state of social media.
Snapchat's Ad Incorporation
Recently, news of the app's latest ad announcement were released, with the biggest being that ads will now be incorporated between stories. Ads can also be expanded upon, with each ad being reviewed for quality and to protect users from viewing anything less than high-quality ads.
But with a new emphasis on sponsored-created content, how will this affect the rest of the industry? Actually, the question is the other way around – this act is a deliberate means to adapt to the shifts in social media as a whole.
The State of Social Media
Social media has been looking to have more reach with users, merging between entertainment and consumer markets. However, the push could be questionable – having this push could bring about more innovation for social media as a whole. But are users ready for this kind of push?
Some may be. Other social media sites like Facebook and YouTube have made moves towards incorporating more sponsored content than they have before, and Snapchat is one of the last apps to join the party. However, they could react interestingly to the move if it's done too soon or without steps to ensure full user engagement at the expense of focusing too much on app expansion.
Either way, this move could be important for the app and the future of its relevance in the shifting social media landscape. With more apps needing to incorporate more ad and partnerships from companies they work with, there's no surprise that this change is coming. However, the question remains – is it the best move to take?
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