4 Ways to Start Scaling Your Startup Through Outsourcing

December 9, 2017

12:45 pm

Scaling your startup can be a major challenge if you try to take on too many responsibilities yourself. Because of this, many of the most successful startups outsource key tasks to increase their efficiency and reduce operating expenses and risk. Here are four areas where outsourcing will improve your startup’s results.


Finances are complicated and time-consuming, and if you don’t have much background or experience in this area, it can be very easy for things to go wrong. Outsourcing to an individual who can periodically review your finances and bookkeeping will ensure that you don’t lose track of where you stand financially.

Many startups even outsource CFO services to help with budgeting, pricing, sales forecasting, and other crucial financial planning tasks. If you don’t need a CFO in the office every day, outsourcing can lead to major savings while still ensuring that you stay on track with your startup’s financial goals.

Content Marketing

Launching a startup is one thing; spreading the word so new customers will discover your business and help it grow is quite another. While there is something to be said for outsourcing a wide variety of marketing tasks, content marketing is one area that should definitely be outsourced.

Writing quality content that informs or entertains potential customers while also drawing attention to your business is a fine line to balance. Yet writing quality blog posts and generating backlinks to your website will ultimately play a major role in your ability to rise in search engine rankings and create new growth opportunities. Outsourcing to a skilled writer will allow you to focus on fulfilling the expectations created by your marketing.

Web Design and Development

As part of getting the word out about your startup, a quality website and landing page are absolute musts. The thing is, at this stage in your company’s development, there isn’t necessarily much of a need for a full-time web design and development team. While you will certainly want to make updates and improvements to your website in the future, the initial task of getting your site up and running doesn’t justify making a full-time hire.

Remember, a web development and design professional will be creating the look you present to the digital world and optimizing your site for conversions. A bad hire won’t just be a waste of money — it could also result in lost business opportunities. Outsourcing to a company or freelancer with a strong portfolio will help you snag long-term savings and achieve higher-quality results.

Human Resources

The process of scaling your startup naturally means that you’ll eventually start increasing the number of employees (or outsourced workers) necessary to run the business. Unfortunately, the many responsibilities associated with human resources can prove to be a major drain on your time.

Whether you need help with recruiting or managing payroll and benefits, outsourcing your HR tasks will enable you to streamline your business operations, giving you more time to focus on improving workplace efficiency. You’ll be able to get far greater results from your team when you have a professional on your side to handle the nitty gritty of HR paperwork.

While outsourcing certain elements of your startup may seem like a scary way of giving up control of your business, outsourcing to the right individuals who are better equipped to handle these important tasks will ultimately improve the overall quality of your work. By taking advantage of today’s outsourcing opportunities, you can focus more of your energy on the tasks that will help your startup grow into a successful and thriving business.

Read more startup tricks and tips on TechCo

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Lucas Miller is the founder and CEO of Echelon Copy LLC, a media relations agency based in Provo, Utah that helps brands improve visibility, enhance reputation and generate leads through authentic storytelling.