June 20, 2016
Your business has launched and your website is up and running. Unfortunately, when check your traffic reports, it appears that your latest endeavor has not been showing signs of efficiency. Your page views are dipping each day, your number of returning visitors have plummeted, and less referrals are coming in. You know there is a problem, so now you have to fix it.
Fortunately there are many web marketing services that can help you solve any issues that may arise. And if you are looking to cut costs and take on this feat yourself, there are a number of do-it-yourself options that can make things easier for even a beginner. However, be sure to recognize the things that you’re not doing right and immediately seek expert advice.
Here are four reasons your website’s not gaining the attention it deserves:
Poor Social Media Management
Let’s face it Facebook, Twitter and other social media channels are what’s in right now. They are the go-to source of the young, tech-savvy people and other ordinary citizens for almost anything under the sun.
In case you still didn’t know this fact, you’re definitely losing a lot of customers. In order to gain a decent amount of traffic, you should be updating all of your social media accounts on a regular basis.
No Email Newsletter
Not having a ‘subscribe’ button on your website for people to follow the latest happening in your business can lead to failure. While email might not seem like the hottest tech right now, everyone still uses it whether they admit it or not.
First of all, the reason why you’ve set-up a website so potential customers can reach you at any time. Having them see your name in their inboxes can mark a good rapport in your business relationship toward each other.
Customers have developed a habit of always seeking something new. And if you’re constantly just scrolling up and down, browsing your comments section and not posting anything new, there’s a high chance that you’re already losing a customer.
To begin attracting visitors, add more fuel to your posts and be creative. Keep them updated and make sure to always post relevant articles or promotional offers.
Negative Reviews and Testimonials
Have you ever bought something that was negatively reviewed? Yeah, neither has anyone else. If your website is filled with old testimonials and bad reviews, no one is going to be buying what you’re selling.
In order to establish your company as a reputable business – it’s very important that you insert a testimonial page from your past customers for better reference. Reviews matter and making sure they are good ones is even more important.
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