Study: Logistics Industry Is Focused on Growth More Than Ever

US logistics businesses need to grow. They're turning to new software and new retention policies to help do just that.

Key Takeaways

  • A recent Tech.co survey found that logistics businesses in March 2026 are more focused on growth than ever.
  • More specifically, logistics businesses are prioritizing the adoption of new technology and improving recruitment and retention efforts.
  • High freight demand, regulatory concerns, and volatile fuel costs are likely the cause of this push towards growth by logistics businesses.

A certain mindset is taking over the logistics industry, with recent data from Tech.co surveys finding that growth has become more of a priority than ever.

As for what kind of strategies they’re employing to do so, logistics businesses were primarily found to be adopting new technology and optimizing recruitment in order to facilitate this growth.

Why are businesses more focused on growth than ever before? Well, you’ll have to keep reading to find out!

Record-Breaking Rise in Logistics Businesses Prioritizing Growth

According to Tech.co’s Logistics Growth Stability Index, more logistics businesses are prioritizing growth than ever before.

The index rose to 1.3 in March 2026, marking the highest level since we started tracking in March 2025.

 

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More notably, the rise comes after February 2026 saw the lowest prioritization of growth since we started tracking, coming in at only 0.8.

Growth Strategies Include New Tech & Recruitment

Prioritizing growth is one thing, but how are logistics businesses in 2026 actually trying to grow their companies right now?

According to our data, 19% of businesses are prioritizing new technology as a way to spur growth. That represents the most common strategy for businesses in our data, and it shows a 2% increase since February, when only 17% of businesses said the same.

The second biggest priority for growth in logistics businesses is staffing, with 18% of businesses stating that increasing retention and recruitment were the means by which they plan to grow in 2026.

Why Are Logistics Businesses So Focused on Growth?

There are three big reasons why we think businesses in the logistics industry are so focused on growth, specifically in March 2026.

  • High freight demand – 83% of US logistics businesses had a moderate to high level of freight to haul in March, so operations need to grow to manage it.
  • Regulatory concerns – New regulations that ban non-English speaking drivers could be fueling a need to hire more drivers and retain current staff.
  • Volatile fuel costs – Fuel card adoption has risen 10% in the last month, which could point to rising fuel costs forcing businesses to find ways to earn more through growth.

The logistics industry is always in flux, but these changes are far more substantial than usual. If your operation is in need of some growth, be sure to check back with Tech.co for more logistics stats on how the industry is adapting.

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Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.
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