Technology has a great influence on societal trends. From social media to blogging and the rise of video content, digital trends are constantly changing. However, technology has done more than just predict what the next trends will be – technology has shifted how we communicate and share stories with each other.
Digitally Telling a Story
In technology as we know it today, there's a huge emphasis on the importance of content. It doesn't matter how that content is produced and published – a video, meme, infographic or blog post can be important means of telling a story – but it's the fact that the story is being told on a variety of mediums.
Technology is about information sharing. Sharing stories to create content is a key factor in finding personal branding and business success. Over the years, it's been rebranded to new packaging to engage readers in new ways. At the core of business, that's what brings readers together.
How Technology Helps Storytelling
The changes in technology are vital in allowing us to continue sharing our stories and creating content that resonates. Storytelling is enhanced by what we share online, and understanding that we have power over these tools can make creating content that much more rewarding.
Though trends have an influence on the ways that we share our stories, they don't determine what stories will work best for audiences. It's up to you, the creator, to make the decision of what is best for your brand. Even in business, consumers resonate with a story – and understanding the best way for you to share them will make all the difference.