October 31, 2015
You started your educational journey with the goal of becoming a business owner after finishing college? That’s a great goal!
Many business gurus have written books that your professors don’t recommend. There is no excuse for ignoring the wisdom of talented and experienced authors, plus reading is an essential skill for entrepreneurs. Some books can teach you more than a college course. Here are the five books that you must read before launching a company. You can be rest assured that they will change the way you think about business.
How to Win Friends & Influence People by Dale Carnegie
This one is a classic that has stood against the test of time. There are tons of business books released on a yearly basis, but Dale Carnegie’s tips are still relevant. In its essence, this is a self-help book. Why is that important in your business journey? If you don’t become a strong, motivated and committed person, you’ll never develop a successful business.
This book will get you out of the narrow mental scheme that tells you to study, solve tests, write papers, and plan your success. It will motivate you to become a person who can make actual decisions. You know that the right connection at the right time can be crucial for your company’s progress. Carnegie teaches you how to win the right friends and develop an influential charisma.
The main point is to win friends by being nice! The advice you read in the book may seem obvious, but are you implementing those ‘strategies’ when you’re making friends? The connections you develop through college can determine the success you achieve after graduation. If you base your friendships upon the right values described in this book, you’ll be destined for greatness.
If you have a chance to attend the How to Win friends and Influence People in Business course (currently available in New York and Tampa), don’t miss the opportunity.
The Lean Startup by Eric Ries
Have you ever wondered why so many startups fail? The percentages are discouraging: 90 percent of all startup businesses are doomed to failure. What’s different about those 10 percent? Innovation! Whatever they do, smart business owners make sure to distinguish their companies from the competition. Eric Ries, a pioneer author in the lean startup movement, tells you how to prevent failure by launching new products and services the right way.
In this book, a startup is defined as an organization that aims to provide something new under extremely uncertain conditions. If you don’t take risks, you’ll end up developing a company that provides the same products and services your target audience could access before. A company based on creativity is much more effective in today’s market conditions.
Motivating you to come up with unique ideas is not the sole aim of this book. It will teach you how to bring those ideas to realization with agility, planning, and measuring.
Built to Last by Jim Collins and Jerry I. Porras
Collins and Porras based this book upon the results of a six-year research at Stanford University Graduate School of Business. That’s how good it is! The authors elaborate the fundamental principles that keep successful companies going. In other words, they tell you how to build a company that will last.
You’ll be surprised to discover the characteristics that highly-visionary companies have in common; they are pretty simple. The underlying principles go beyond exceptional ideas and charismatic leadership; it’s all about developing core values and a sense of purpose. When you have a vision and you establish a company culture that drives you forward, you’ll achieve long-term success with your business.
What separates successful companies from their rivals? How do they manage to beat the leaders in their industry? You’ll get answers to such questions in this book. The definition of a visionary company will stick with you for a long time: it’s a premier institution in its industry and it’s admired by influential business people. Such companies have many generations of CEOs, go through multiple service/product life cycles, and make a real difference in the world. That’s the type of company you want to build.
The School of Greatness by Lewis Howes
You must be wondering: what is this new book doing in a list of classic written by experts on business? Well, you have to keep up with the trends if you want to build a successful business. You shouldn’t have any prejudices towards new books, especially when they take the world by storm.
Lewis Howes was a celebrity football player who suffered a serious injury. After spending some time in despair, he decided to take his life into his own hands and make a change. He reached out to potential mentors and developed a multimillion business as an online business coach, podcast host and speaker.
The secret to his success? Belief, expertise and commitment! You’ll find the solutions in his book.
Awaken the Giant Within by Anthony Robbins
College courses teach you about budgeting and business development, but they don’t tell you how to build your own personality. If you lack the mental, physical and emotional strength, you’ll never achieve success with your startup after graduation. Take the time to work on these aspects of your personality.
Tony Robbins is the best person to lead you towards beneficial psychological change. This book elaborates a step-by-step program that every college student with a business vision should follow.
Get Ready to Tackle the Challenge
Starting a business is not the easiest thing in the world. Your college courses provide dry facts, so you have to build a better base of knowledge by reading the right books. Start with the five suggestions above, but don’t stop there! Implement their tips into practice if you want to become the businessperson you always wanted to be.
Editor's Note: Tech.Co also highly recommends that you check out Startup Mixology: Tech Cocktail's Guide to Building, Growing, & Celebrating Startup Success by Frank Gruber with a foreword by Zappos CEO, Tony Hsieh. This book shares all the vital ingredients to starting and running a business with stories from Uber, WordPress, AddThis, Basecamp, Sweetgreen, Zappos and more. You won't be disappointed. ;)
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