Top Social Media Listening Tools to Manage Your Company’s Reputation

June 9, 2017

3:50 pm

Knowing where your company is mentioned online can be a tedious task if you don’t have the right tools to find the mentions. And having the ability to respond to customers engaging on social media channels or finding out where they are talking about your company is also an important part of one’s business.

State of Social Media and Importance

Today, companies are taking an active approach to social networking listening and don’t simply react to responses and mentions, but to each and every moment their organization or keywords related to it are published online.

By applying social networking hearing, you’ll be able to find these improvements and to monitor keywords. Here are 4 social hearing tools you can use to help monitor your business online.

Sprout Social

Sprout Social is one of the common social listening device. They offer interpersonal listening capabilities to develop custom reports that assist you to monitor hashtags keywords along with other searches on social. The reviews are shown in colorful charts and you can quickly observe how well your campaign is doing against your competition. Additionally, it allows you to anticipate future developments in interpersonal listening to help you produce the relevant information.

It also has additional features that assist you to do a lot more than social networking hearing like a cultural information diary along with daily social networking management. They also have an all-in-one mailbox so you can very quickly react to any response in a single place where direct communications from all of your internet sites gather.


Brand24 can help you quickly discover what individuals are saying about your model on all social programs. You can monitor as much as 25 keywords or more to at least one million mentions with Brand24 monthly. These keywords may vary from the terms commonly used by clients within your business and straight conditions for your competitors’ titles as well as something like your organization name. It also integrates with Slack.

The platform allows more than one person to access your feed, offers a categorization function to place your mentions into bad, good and natural. Other functions include: influencer rating, cultural influences, search, and customs analytics. Pricing for Brand24 runs from $49 to $399.


Keyhole enables you to monitor hashtags and keywords on Facebook and Instagram. It tracks from text articles to videos and images. As with another resource you can use it to check your competition and also locate influencers.

Keyhole’s real-time dashboard shows how many individuals published combined with the quantity of engagement your campaign is generating. Pricing stars around $150+ and goes up based on customization.


Mention has the ability to activate social network listening in 10+ languages and on the web. The platform also offers  perception dashboards and custom stats that help anticipate social trends and evaluate information as well as respond to your audience from one dashboard. Additionally, it may help you to find leading cultural influencers (using the best ratings) who note your keywords online.

Pricing ranges from $29 a month with 3,000 mentions, one user and two alerts to the custom plans with unlimited users

Though these tools, founders will have the ability to monitor their business’ reputation and engagement andrespond to your customers in a timely manner.

Read more about optimizing social media at Tech.Co

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Nidhi is creative paradigm anarchist, embodies her brand marketing skills for identifying customer's needs, preceding best products & services and escalating them to sales. She helps Sukhadaam in services industries like Logo Design and Clone Scripts for startups around the globe.