May 9, 2016
“I have an app idea, but don’t know where to start.”
-Said every non-technical entrepreneur ever.
Being a non-technical entrepreneur can be tough. Without coding skills, it can seem almost impossible to create the apps and digital products that you need to expand your business. Looking at the coding resources online, there doesn’t seem to be many options beyond learning to master the skills you need to code your app or to hire the right developer. But after watching Tara Reed’s brilliant Ted talk, it turns out that that’s not true.
Tara built the largest art-collecting without writing a single line of code. Her idea is brilliant because it gives non-technical entrepreneurs a new perspective: building apps, without code, can be possible. No expensive product talent upfront. No fundraising rat-race necessary until the product actually exists and it’s time for growth.
It changed everything.
But exactly how many people other than Tara have actually done this? As it turns out, there are quite a few. In fact, there is a fast-growing community of entrepreneurs sharing insights and ideas on this topic at WithoutCode.co (and Tara is one of that community’s leading voices).
It’s not just non-technical entrepreneurs who are interested in building apps without code – developers are keen to it, too. WithoutCode has a great blog post that highlights three advantages to building apps without code, whether you are non-technical or a seasoned developer.
Whether you are new to coding or advanced, it’s hard to beat the rapidity of prototyping without code. Many app ideas don’t require invention of new technology. The novelty, rather, is simply aiming existing technology at a new application–this explains descriptions like “Tinder for X” or “AirBnB for Y.”
If your idea doesn’t require utilizing new technology, then why would you spend the time writing custom code? That is why building apps without code is a topic with as much appeal for technical entrepreneurs as non-techies.
Have you ever played the telephone game? Everyone sits in a circle and whispers a sentence in his/her neighbor’s ear. One whisper at a time, the original sentence makes its way around the circle until the message is finally delivered. The end message almost always differs drastically from the original message.
Of course it is a funny game. But it is not a game you want to play with your app idea. If you don’t have the skills to build the app yourself, then you have no choice but to play the telephone game with whomever is writing your code.
Thrifting goes far beyond looking for quality clothes and goods at your local Goodwill. Being thrify applies to your apps as well. “Lean”, “bootstrap”, “capital efficient” are all key terms in the startup psyche.
Far more companies fail because of sales deficiencies than product deficiencies. If you can launch a codeless product using only a fraction of the time and cost it would take to spit out its coded counterpart, then why wouldn’t you utilize that? If you have a limited budget – which almost every entrepreneur does – and can only choose to spend all out on one area, choose sales over building the product.
Having coding skills is definitely valuble, as more of business molds to meet the demands that technology adds. However, it’s not necessary to have coding skills to create an app that draws attention and helps your business gain momentum.
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