B2B

4 Ways to Be a Successful Affiliate Marketer

By | Sep 28, 2016 at 7:30 pm

Marketing is one of those things every company needs but not every company can figure out. And if you’re fascinated by the way affiliate marketing works, but have always been too afraid of failure to give it the old college try, it’s time to step…

B2B

5 Ways to Improve Your B2B Marketing Strategy Today

By | Sep 1, 2016 at 5:00 pm

While consumers rule the market, business to business startups are making an impact in ecosystems all over the world. And while marketing to businesses can be tricky, a good B2B marketing strategy can go a long way in helping you see a return on…

B2B

Bant.io Jumpstarts Your Lead Generation Efforts

By | Dec 27, 2015 at 12:00 pm

Bant.io is the solution for lead generation for startups. They take the first step by initiating the conversation with a prospective consumer and once enthusiasm is shown, the conversation is forwarded to your well-equipped sales team. The company has proven its worth by maintaining…

B2B

6 Must-Have Tools for Sales Teams in 2016

By | Dec 25, 2015 at 1:00 pm

Have you reached a stage where your businesses’ ambitious growth goals require a surge of lead generation? And, probably you are considering something like bringing on board a swarm of outbound prospectors to help you with lead generation? Hold on. Just before you take…

B2B

For B2B Software Businesses, Change Is all about Timing

By | Aug 1, 2015 at 4:00 pm

Product managers work at the nexus of marketing, sales, product, and engineering, which makes them often among the first to see trouble on the horizon. When a good product manager sees trouble brewing, he gathers facts, figures, and customer feedback that supports his case….

Startup_Mixology_300x250

B2B

5 iPad Apps for B2B Sales Success

By | May 28, 2015 at 8:00 pm

In the new innovative age of B2B sales, sales teams are constantly looking for new ways to optimize the way B2B business is done. With the influx of iPad apps available in the app store, it can be difficult to narrow down your search for apps…

B2B

Dallas

Primal Sensors Takes the Buddy System To a New Level

By | May 11, 2015 at 6:00 pm

Let me paint a picture for you. You’ve just finished a Spartan race in which you participated in army-crawling through mud and barbed wire, rope climbing a steep wall, and overcame a multitude of obstacles on your way to the finish line. Earlier that…

B2B

KPI Alerts: Business Metrics Dashboard on Your Phone

By | Jan 19, 2015 at 8:00 am

‘All we need is data, and all we want to see is trends!’ – This has become a cliché. Irrespective of your role in the business, you need data and trends to sail through and run your show effectively. No matter if you are…

Accelerator

One Month’s Learning Library Teaches Tech Skills in Under a Minute

By | Jan 10, 2015 at 8:00 am

Lately it seems like everywhere I turn, One Month is building up their online course selections or offering scholarships for women in tech. Continuing the trend, One Month this week launched a new initiative called The Learning Library, a free resource that houses over 100 topics…

B2B

Boston

SpeechBooth Launches Self-Sufficient Video Message Platform for the Perfect Wedding

By | Jan 9, 2015 at 11:01 am

The Boston, MA-based startup SpeechBooth has launched an app-based video message recording unit for major events, like weddings, business conferences, retirement parties, and bar/bat mitzvahs. The idea is to make events memorable through video, without having to hire a videographer. The company has spent…

B2B

Prepare for the B2B Sales Cycle by Improving your Sales Presentation

By | Dec 7, 2014 at 4:00 pm

When it comes to B2B selling, it’s rare to close a sales deal during the first meeting. Many salespeople find that you have to schedule a meeting with a user or technical buyer before speaking with an economic decision-maker. Typically they would like to have…

Announcements

San Francisco

Moboom Serves Small Businesses With Truly Free Website Builder, SiteKit

By | Nov 23, 2014 at 12:00 pm

Moboom, a San Francisco-based web technology company, has released a new website builder for small business, called SiteKit. SiteKit is the first platform to offer a fully-featured website without limits or a monthly fee. In a space where most platforms provide very limited options on…

Acquisition

DC

DC’s SocialRadar Acquires Gridskippr to Provide High-Accuracy Location Tech to App Developers

By | Nov 12, 2014 at 11:00 am

SocialRadar, the Washington, D.C.-based startup that utilizes geo-location data from social networks to provide real-time information on people nearby, announced this morning that it has acquired the Baltimore, MD-based startup Gridskippr, which has experienced its own success through its advanced location manager and mobile advertising technology…

B2B

Denver

Cloud Elements Learns from Developer Users and Offers Single API Integration

By | Oct 29, 2014 at 10:00 am

Last month, Tech Cocktail headed to Denver to host our Denver Mixer & Startup Showcase Sponsored by Denver Startup Week. At the end of this exciting evening, Cloud Elements took home the title of “Best Pitch.” The company was founded in 2012 and was…