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Los Angeles

Pro Athletes Are the Best Marketing Tools You Can Get

By | Aug 31, 2015 at 9:00 pm

I can honestly that, without a doubt, my favorite technologies are ones that get people up, out, and interacting with the real world. It could be an augmented reality platform that takes people to new parts of their city, or a superb set of…


San Diego

Fear no Darkness and Skateboard Whenever You Want

By | Aug 20, 2015 at 8:00 am

When I was an undergraduate I used to ride longboards a lot. Hell, all of us did and we still do. You can’t beat the smooth ride you get from the board, which was designed specifically to roll over cracks in the pavement as if it…


3 Facts Everyone Should Know About Sports Analytics

By | Aug 10, 2015 at 10:00 pm

To most people, sport – in its many varying forms – is a test of skill, teamwork, and tenacity. However, the truth is that successful sporting events focus far more on numbers, equations, and math than you might have thought. Adjusting your conception of…


GameOn, the Social Platform for Sports Lovers

By | Aug 6, 2015 at 12:30 pm

With the popularity gained by social media and the importance they have, nowadays, in our lives, there are many new social platforms being created. From social networks aiming to fight the giants of the niche, to others that set goals way beyond what we…


Kansas City

ShotTracker Nails Crucial NBA Coaches Partnership

By | Aug 4, 2015 at 12:30 pm

I was out playing basketball with my Monday crew the other day, beating myself up over missing a lot of layups. I mean, it’s supposed to be the highest percentage shot to take in the game, so the expectation is that you make it….



Tech Savvy Bikers Need Smart Helmets

By | Aug 4, 2015 at 9:00 am

On any given day of the year the bike lanes in my neighborhood are packed with people riding bicycles. To the untrained eye it might just seem like that’s something people do at the beach when in fact it’s something that everybody in the…


Shrick, the App Revolutionizing Extreme Sports

By | Aug 3, 2015 at 10:00 pm

Social media has truly revolutionized our world, and in more ways than one. With it, information and content (be it visual, like in photos and videos, or written) are immediate and overwhelming, with huge amounts of content and data spread around each second. In…


Kansas City

John Madden in Your Pocket with Edge Up Sports

By | Jul 20, 2015 at 10:00 am

If you have ever owned a TV, chances are you either are one of the 33 million fantasy football managers who took the digital field last year – or at least know one. The trash talk grows every season just as fast as the…



MuscleSound: A Look Into the Very Fabric of Your Muscles

By | Jul 7, 2015 at 9:00 pm

At the intersection of sports and technology we see a lot of wearables, partly because it’s a hot trend right now and partly because there’s a lot of room for new innovations. Look no further than Pulse Play and ShotTracker. I want to encourage…


Tel Aviv

Pulse Play: One Step Closer to Changing Racket Sports Forever

By | Jul 3, 2015 at 11:00 am

A little while back I wrote an article about Pulse Play, a sports wearable designed by three time Grand Slam tennis champion Andy Ram. They were only in their early Indiegogo phase, but they claimed that it “could potentially change the face of racket…



Stick it on and Forget About it, AmpStrip Will do the Rest

By | Jun 8, 2015 at 5:00 pm

As a general rule of thumb, it’s a good idea to keep track of your heart rate while you’re exercising. However, if you’ve ever spent an extended amount of time in the gym, you know that it’s easier said than done. Sure, cardio equipment…


San Jose

Shaping the Future of AR Tech Through Snow Sports

By | May 27, 2015 at 9:00 pm

One of the coolest parts about living in California is that we have places you can travel to that hit nearly all of the different climate zones: coastal, forest, desert, and mountain. It makes planning weekend trips super fun and easy, and it opens…


Shred the Nar Nar with these 4 Surfing Apps

By | May 24, 2015 at 8:00 am

It’s Sunday morning, the sun is rising, and you’re on dawn patrol at a new beach with your board in hand. The brisk breeze gently caresses your face as you amp yourself up to embark on another legendary surf session. To your surprise, the…


United Kingdom

Facebook Execs Invest $1.5M for Mitoo’s Social Sports Leagues

By | May 22, 2015 at 2:30 pm

There’s big news coming from Mitoo today as they announce both a $1.5 million seed funding round and the release of the Mitoo V2 app in North America. It’s a huge step forward for the company as they work to establish themselves as the…