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Opinion/Analysis

Why Marketers Will Never Love Tumblr

By | Jun 19, 2017 at 9:20 am

When it comes to social media networks, Tumblr is a surprisingly powerful force. The dress, a viral star of 2015, first showed up on Tumblr. One Tumblr meme about a photo of Rihanna and Lupita Nyong’o went so viral it’s turning into a movie….

Opinion/Analysis

San Francisco

The Podcast Industry Just Saw a Tectonic Shift in Analytics

By | Jun 14, 2017 at 2:30 pm

Late last week, during Apple’s Friday WWDC talk covering their podcast sector, a seemingly unassuming tweak was announced. Yet it’s perhaps the biggest revelation the podcast world has ever seen. Apple is making in-episode analytics available to podcasters on its platform. Since Apple’s podcast…

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Tips & How To’s

4 Tested Ways to Boost Conversions with Google Analytics

By | May 7, 2017 at 2:30 pm

Nobody – not even the smartest marketers – can build a successful online business overnight. You can only have a good start, monitor performance over time, and continue building your online brand from there. For this, you need to be adaptive to the latest trends…

News

Can Google Hangouts Become a Slack Replacement?

By | Mar 15, 2017 at 11:20 am

Slack Technologies hit the world by storm when it began offering its group messaging features with rooms and helped companies streamline team communication among employees, giving the business world a reason to celebrate. Now tech giant Alphabet, parent company of Google, is looking to…

Data

The Dangers of Metrics for Small Business Owners

By | Jan 25, 2017 at 10:30 am

While metrics are an important tool for measuring results, small business owners should be wary of relying too heavily on certain ones. Metrics present business owners with a method of measuring results, but not all data is useful. When used or interpreted improperly, a…

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Opinion/Analysis

Law Firms and the Front Lines of Cyber Security

By | Jan 2, 2017 at 10:30 am

A devastating hack can strongly affect any business, but is especially hard for law firms. Their reputation depends on how much their clients trust them, so having someone leak mountains of sensitive documents about their clients can ruin any law firm and destroy the…

Opinion/Analysis

You Can’t Trust the Internet to Continue Existing

By | Aug 24, 2016 at 9:45 am

“Our Incredible Journey” puts the ack! in acquihire. So says the tagline to this underground tumblr blog devoted to documenting the various purchase announcements of startups in the tech industry. And the various statements about “sunsetting” a product, why this means “great things,” and decisions to…

Funding

The Unicorn Hedge and What It Means for Tech

By | Aug 22, 2016 at 6:00 pm

Unilever acquired Dollar Shave Club for $1 billion. Walmart is grabbing Jet.com for $3 billion. GM bought Cruise for $1 billion. Why are all these unicorns and massive startups getting attention from legacy companies? One exuberant Medium article, the newest entry in the storied “startups…

Business

9 Key Sales Metrics You Need to Track to Stay Competitive

By | Aug 10, 2016 at 7:00 pm

Tracking your sales metrics can do a lot to improve your efforts. A vigilant watch on the sales metrics facilitates evaluating and forecasting performance of the sales team. Consistent and accurate tracking of sales metrics helps to spot and identify any leakage in the…

Marketing

How to Incorporate Pokémon Go Into Your Local Marketing Strategy

By | Jul 25, 2016 at 6:00 pm

Pokémon Go has captured the world by virtual storm. The app from Niantic Labs and Nintendo brings the popular franchise into augmented reality by using mobile cameras and GPS capabilities to turn real-life surroundings into environments these creatures inhabit. Trainers can find and capture…

Funding

3 Keys to the Perfect Startup Funding Proposal

By | Jul 20, 2016 at 8:00 pm

To succeed in the startup world, it’s essential to have a scrappy attitude. It’s not enough to know that cash is king – you have to know how to spend and save your money to push your startup forward. But chasing your first round…

Trends

Charleston, SC

Amazon Prime Day Creates Negative Impact on Smaller Competing Retailers

By | Jul 15, 2016 at 12:30 pm

The results are in: Amazon’s Prime Day was a tremendous success. In what Amazon Prime Vice President Greg Greeley is calling the “biggest day in the history of Amazon,” the company is reporting 60 percent growth in sales this year (50 percent in the…

Tips & How To’s

4 Ways to Earn Money from Your Content Marketing

By | Jul 11, 2016 at 9:00 pm

Running a content marketing business can be a great job that pays well, but to get it going, you’ll need to invest some time and energy into building your brand. We can suggest a few ideas that can take you in the right direction….

Opinion/Analysis

Why Women Must Succeed in the Startup World (And How to Do It)

By | Jul 8, 2016 at 9:00 am

Women in work have always been a big issue. Today, the issue revolves around the pay gap. The latest studies say that a woman will earn 79 cents for every dollar a male worker will earn. There’s also a serious issue to do with…

Opinion/Analysis

Your Business Needs a Digital Marketing Agency

By | Jun 30, 2016 at 8:51 am

Marketing your business on the internet is different than any other type of marketing. There are dozens of concepts, technologies, terminologies, and rules to learn before you even get started. What’s more, the types of advertisements available to you are new and foreign to some that hasn’t…

Opinion/Analysis

Killing Technology: Why Turning Off My Phone Makes Me a Better Person

By | Jun 20, 2016 at 2:03 pm

Every Sunday I kill technology. I completely unplug. It doesn’t just mean that I don’t watch TV (which I never do anyway) – I leave my dear Macbook turned off and put my phone on airplane mode and hide it a place I won’t…

Bitcoin

Why Investing in Bitcoin Is Still a Good Idea

By | Jun 17, 2016 at 2:30 pm

Bitcoin is the financial asset that’s performed better this year than any other currency, commodity or asset in general. Several factors are helping with this, and many sources reported that 2016 could actually have the perfect setting for this cryptocurrency to break its record…