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Opinion/Analysis

Why Marketers Will Never Love Tumblr

By | Jun 19, 2017 at 9:20 am

When it comes to social media networks, Tumblr is a surprisingly powerful force. The dress, a viral star of 2015, first showed up on Tumblr. One Tumblr meme about a photo of Rihanna and Lupita Nyong’o went so viral it’s turning into a movie….

Opinion/Analysis

San Francisco

The Podcast Industry Just Saw a Tectonic Shift in Analytics

By | Jun 14, 2017 at 2:30 pm

Late last week, during Apple’s Friday WWDC talk covering their podcast sector, a seemingly unassuming tweak was announced. Yet it’s perhaps the biggest revelation the podcast world has ever seen. Apple is making in-episode analytics available to podcasters on its platform. Since Apple’s podcast…

Tips & How To’s

4 Tested Ways to Boost Conversions with Google Analytics

By | May 7, 2017 at 2:30 pm

Nobody – not even the smartest marketers – can build a successful online business overnight. You can only have a good start, monitor performance over time, and continue building your online brand from there. For this, you need to be adaptive to the latest trends…

News

Can Google Hangouts Become a Slack Replacement?

By | Mar 15, 2017 at 11:20 am

Slack Technologies hit the world by storm when it began offering its group messaging features with rooms and helped companies streamline team communication among employees, giving the business world a reason to celebrate. Now tech giant Alphabet, parent company of Google, is looking to…

Data

The Dangers of Metrics for Small Business Owners

By | Jan 25, 2017 at 10:30 am

While metrics are an important tool for measuring results, small business owners should be wary of relying too heavily on certain ones. Metrics present business owners with a method of measuring results, but not all data is useful. When used or interpreted improperly, a…

Opinion/Analysis

Law Firms and the Front Lines of Cyber Security

By | Jan 2, 2017 at 10:30 am

A devastating hack can strongly affect any business, but is especially hard for law firms. Their reputation depends on how much their clients trust them, so having someone leak mountains of sensitive documents about their clients can ruin any law firm and destroy the…

Opinion/Analysis

You Can’t Trust the Internet to Continue Existing

By | Aug 24, 2016 at 9:45 am

“Our Incredible Journey” puts the ack! in acquihire. So says the tagline to this underground tumblr blog devoted to documenting the various purchase announcements of startups in the tech industry. And the various statements about “sunsetting” a product, why this means “great things,” and decisions to…

Funding

The Unicorn Hedge and What It Means for Tech

By | Aug 22, 2016 at 6:00 pm

Unilever acquired Dollar Shave Club for $1 billion. Walmart is grabbing Jet.com for $3 billion. GM bought Cruise for $1 billion. Why are all these unicorns and massive startups getting attention from legacy companies? One exuberant Medium article, the newest entry in the storied “startups…

Business

9 Key Sales Metrics You Need to Track to Stay Competitive

By | Aug 10, 2016 at 7:00 pm

Tracking your sales metrics can do a lot to improve your efforts. A vigilant watch on the sales metrics facilitates evaluating and forecasting performance of the sales team. Consistent and accurate tracking of sales metrics helps to spot and identify any leakage in the…

Marketing

How to Incorporate Pokémon Go Into Your Local Marketing Strategy

By | Jul 25, 2016 at 6:00 pm

Pokémon Go has captured the world by virtual storm. The app from Niantic Labs and Nintendo brings the popular franchise into augmented reality by using mobile cameras and GPS capabilities to turn real-life surroundings into environments these creatures inhabit. Trainers can find and capture…

Opinion/Analysis

Should You Buy a Swegway This Holiday Season?

By | Nov 12, 2015 at 1:25 pm

Swegway is a popular brand that develops and manufactures small electric vehicles. One of its popular product is the Swegway Personal Transporter (the self-balancing scooter) that is now becoming wildly popular all throughout the world. The production of electric vehicles fit for personal use…

Opinion/Analysis

The Uberification of Startups

By | Nov 12, 2015 at 11:08 am

Despite logistical headaches and concern about how exactly their drivers are contracted, Uber has been and will likely to continue to be the disruptive innovator of the 2010s. Although most people think of the company as a taxi alternative, Uber maintains that it is…

Funding

3 Keys to the Perfect Startup Funding Proposal

By | Jul 20, 2016 at 8:00 pm

To succeed in the startup world, it’s essential to have a scrappy attitude. It’s not enough to know that cash is king – you have to know how to spend and save your money to push your startup forward. But chasing your first round…

Tips & How To’s

5 Mistakes You’re Making With Your Personal Brand

By | Nov 10, 2015 at 2:00 pm

Branding, digital marketing, and press have become more crucial for an individual’s success than ever before. While the market is filled to the brim with almost every type of technology, financial, healthcare, and energy company you can possibly imagine, the challenge is not in…

Startups & Apps

5 Startups That Are Changing the World

By | Nov 9, 2015 at 3:01 pm

Contrary to what some may believe, there is nothing unusual about changing the world for the better while making money in the process. As we can see from the startup scene, it is the opposite that is true – the majority of the most…

Tips & How To’s

7 Ways to Be a Highly Adaptable Entrepreneur

By | Nov 8, 2015 at 4:00 pm

As James Freeman Clarke famously said “Strong convictions precede great actions” – a statement that clearly vindicates that entrepreneurs who can see around corners are the ones with an unshakable belief in an idea that can turn things around in a business. Highly-adaptable entrepreneurs…

Opinion/Analysis

7 Lessons Tech Entrepreneurs Can Learn from Artists

By | Nov 5, 2015 at 4:00 pm

If you’re a tech entrepreneur, it’s worthwhile to surround yourself with people who stretch, teach, and motivate you. It’s too easy to get in a tech bubble of sorts and spend time only with like-minded people, so it’s critical to break free and learn…