Nobody – not even the smartest marketers – can build a successful online business overnight. You can only have a good start, monitor performance over time, and continue building your online brand from there. For this, you need to be adaptive to the latest trends...
Facebook has responded to a string of high-profile deaths filmed live or uploaded to Facebook afterwards: They'll be hiring 3,000 people solely to comb through video content and remove anything deemed too disturbing or violent. Here's the relevant quote from Mark Zuckerberg ...
At this point in the social media game, you've likely noticed the creepiness of digital ads on sites like Facebook and Twitter. Every time you talk about a particular topic in the privacy of your own home, a shockingly appropriate product advertisement shows up on...
Success as a startup is measured in a lot of different ways. Some people think a high valuation is the key to turning heads in the business world, while others believe traction is the only real way to make waves as a new company. But...
Kids all around the country gravitate to the parks, YMCAs and school gyms to shoot hoops and pursue their dream to play in the NBA. For Anthony So, the realism of playing with Kobe was not in his future, but the ability to work near...
Software developing company Coding Sans has just released a 2017 report, the State of Software Development, in order to take a look at the trends, challenges and tactics that the modern software developer is facing today. Here's a quick summation of key points from the ...
Market research is imperative to the success of any business. According to studies, some of the top reasons why startups fail include the lack of planning, the absence of supplier knowledge, and issues with pricing. Regardless of your niche, the chances of these occurring...
Being a startup in a tech hub can be pretty stressful. Whether it's Silicon Valley or New York City, you have to be pretty lucky to make it as a small fish in a big pond. Between vying for funding and fighting for media attention,...
When you first release an app, the number one thing people will ask you is how many downloads it’s gotten. It’s a reasonable question — on the surface, downloads seem like an excellent metric to gauge people’s interest in your product and its continued...
Podcasting platform AudioBoom has just released new research on the demographic breakdown of the podcast market. Minorities remain underrepresented in what the service terms “a major diversity gap between the millions of podcasts available and the minority audiences ...
Fake news and social media echo chambers are nothing new. But the latest survey from Pew Research Center holds perhaps the most disturbingly specific factoid yet: 10 percent of respondents to the survey wrote in “Facebook” as a specific news outlet when asked to name a...
In addition to being rich and wildly successful, Steve Jobs, Mark Zuckerberg, Richard Branson, and Kevin Rose all have something else in common: none of them graduated from college. The question is, do these examples stand as proof that college isn’t something that ...
Two results from the latest survey at the Pew Research Center paint a dismal picture of the typical Americans' approach to cybersecurity. As it turns out, many U.S. citizens tend to distrust modern institutions' claims to secure their data while at the same time...
By 2020, the global spending on digital media will reach $3.4 trillion according to a new forecast from International Data Corporation. While that might sound like the best news ever, there’s even better news for the online publishing industry and content creators, as ...
So, you want to attract new customers and compel them to buy your products and services? But why would they spend their hard-earned money on them if they don’t understand their value and purpose? This is where business case studies come handy. Using case...