Market research is imperative to the success of any business. According to studies, some of the top reasons why startups fail include the lack of planning, the absence of supplier knowledge, and issues with pricing. Regardless of your niche, the chances of these occurring...
Being a startup in a tech hub can be pretty stressful. Whether it’s Silicon Valley or New York City, you have to be pretty lucky to make it as a small fish in a big pond. Between vying for funding and fighting for media attention,...
Diversity has been an important topic of conversation in the world of tech, business, and general society and has generated a lot of progress as well as ample concern for how diversity is being addressed in the workplace. In the world of tech, we’ve seen...
When you first release an app, the number one thing people will ask you is how many downloads it’s gotten. It’s a reasonable question — on the surface, downloads seem like an excellent metric to gauge people’s interest in your product and its continued...
Podcasting platform AudioBoom has just released new research on the demographic breakdown of the podcast market. Minorities remain underrepresented in what the service terms “a major diversity gap between the millions of podcasts available and the minority audiences ...
Slack Technologies hit the world by storm when it began offering its group messaging features with rooms and helped companies streamline team communication among employees, giving the business world a reason to celebrate. Now tech giant Alphabet, parent company of Google, is ...
Fake news and social media echo chambers are nothing new. But the latest survey from Pew Research Center holds perhaps the most disturbingly specific factoid yet: 10 percent of respondents to the survey wrote in “Facebook” as a specific news outlet when asked to name a...
In addition to being rich and wildly successful, Steve Jobs, Mark Zuckerberg, Richard Branson, and Kevin Rose all have something else in common: none of them graduated from college. The question is, do these examples stand as proof that college isn’t something that ...
Two results from the latest survey at the Pew Research Center paint a dismal picture of the typical Americans’ approach to cybersecurity. As it turns out, many U.S. citizens tend to distrust modern institutions’ claims to secure their data while at the same time...
Online surveys are nothing new. However, the struggle to collect meaningful information from panelists continues to be a big problem. The issue stems from a lack of focus on the survey takers. In addition, disregard for the experience of the respondent encourages bad behavior,...
While metrics are an important tool for measuring results, small business owners should be wary of relying too heavily on certain ones. Metrics present business owners with a method of measuring results, but not all data is useful. When used or interpreted improperly, a...
By 2020, the global spending on digital media will reach $3.4 trillion according to a new forecast from International Data Corporation. While that might sound like the best news ever, there’s even better news for the online publishing industry and content creators, as ...
So, you want to attract new customers and compel them to buy your products and services? But why would they spend their hard-earned money on them if they don’t understand their value and purpose? This is where business case studies come handy. Using case...
Having a physical space for your business is no longer a necessity. Companies around the world are turning to remote workers to handle everything from content creation to sales, and the employees of the world love it. Working from home affords them the flexibility...
The cannabis industry appears to have hit peak growth already. Not that that’s a bad thing: It still pulled in a tidy billion dollars in industry investments. Here’s the lowdown on how well the cannabis industry is doing alongside how well it used to be...