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4 Tested Ways to Boost Conversions with Google Analytics

Nobody – not even the smartest marketers – can build a successful online business overnight. You can only have a good start, monitor performance over time, and continue building your online brand from there. For this, you need to be adaptive to the latest trends...

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Life as an NBA Data Scientist – Interview

Kids all around the country gravitate to the parks, YMCAs and school gyms to shoot hoops and pursue their dream to play in the NBA. For Anthony So, the realism of playing with Kobe was not in his future, but the ability to work near...

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What’s New in the Software Development Industry in 2017

Software developing company Coding Sans has just released a 2017 report, the State of Software Development, in order to take a look at the trends, challenges and tactics that the modern software developer is facing today. Here’s a quick summation of key points from the ...

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5 Market Research Tips Every Startup Should Know

Market research is imperative to the success of any business. According to studies, some of the top reasons why startups fail include the lack of planning, the absence of supplier knowledge, and issues with pricing. Regardless of your niche, the chances of these occurring...

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Uber Releases First-Ever Diversity Report

Diversity has been an important topic of conversation in the world of tech, business, and general society and has generated a lot of progress as well as ample concern for how diversity is being addressed in the workplace. In the world of tech, we’ve seen...

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Why Podcasting’s Lack of Diversity Might Be a Tech Problem

Podcasting platform AudioBoom has just released new research on the demographic breakdown of the podcast market. Minorities remain underrepresented in what the service terms “a major diversity gap between the millions of podcasts available and the minority audiences ...

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Can Google Hangouts Become a Slack Replacement?

Slack Technologies hit the world by storm when it began offering its group messaging features with rooms and helped companies streamline team communication among employees, giving the business world a reason to celebrate. Now tech giant Alphabet, parent company of Google, is ...

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One in 10 People Think Facebook Is a News Media Outlet

Fake news and social media echo chambers are nothing new. But the latest survey from Pew Research Center holds perhaps the most disturbingly specific factoid yet: 10 percent of respondents to the survey wrote in “Facebook” as a specific news outlet when asked to name a...

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Is College Education Important For Entrepreneurs?

In addition to being rich and wildly successful, Steve Jobs, Mark Zuckerberg, Richard Branson, and Kevin Rose all have something else in common: none of them graduated from college. The question is, do these examples stand as proof that college isn’t something that ...