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5 Social Media Marketing Mistakes You Need to Avoid

These days, brands in all shapes and sizes are posting actively on social media sites, trying to get their market’s attention. If you’re launching a new brand or business, you need to prepare to fight for some of the social user’s precious browsing time....

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Did Facebook Just Destroy Micro-Influencer Marketing?

Some 47 percent of those between 13 and 34 say they've bought something that an online celebrity has spoken about or recommended. As a result, 48 percent of marketers plan to increase their influencer marketing spend this year. And when Facebook cited those two facts...

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4 Ways to Incorporate SEO Into Your Facebook Ads

Many SEO experts focus all their attention on improving a website’s rank for a certain number of keywords. However, even the most narrowly researched set of keywords will still attract an extremely wide array of visitors, and will not target that specific audience that...

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Top 5 Tips for Dealing With Abuse in Your Comments Section

In the years since online trolling became a thing, it has never gone away. If anything, it's a bigger problem than ever: A Pew Research report out last March detailed the opinions of some 1,537 “technology experts, scholars, corporate practitioners and government ...

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Everything You Need to Know About Who’s Using Snapchat

As perhaps Facebook's biggest rival at this point in the game, Snapchat has been holding its own against the social media giant for years. Ever since denying an acquisition request four years ago, the disappearing-message app turned social media powerhouse has seen exponential ...