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Should a Brand Ever Drop an Influencer Over a Scandal?

Last week, Rob Kardashian landed in serious trouble after posting inappropriate photos of Blac Chyna to his Instagram. The photos were taken down, but the act of posting them can never be erased. The move — and what it says about how Rob sees the women...

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6 Things You Need in Your Editorial Calendar

Churning out fresh and relevant content is a vital step for business success. It can help you engage customers, boost your search engine ranking and enhance your overall branding. Given the competition in this space, getting it right and managing the content publication ...

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How to Optimize Search for Your WordPress Blog

Content marketing is more important than ever, and WordPress has become the major venue for businesses to talk about the ins and out of their industry to attract attention. It is the most used content management system in the Internet with over 500 sites...

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The Changing Face of Social Media

Before the days of Friendster and Myspace, the internet was a place of forums and one-to-one messaging. Between pseudo anonymous forums like The WELL, short away messages on AIM, and dial-up connections, these web based technologies and platforms have drastically changed over ...