What makes a good website? At Tech.co, we’ve spoken to experts in website design to help answer this question, and give you the best chance of success with your own website.
The verdict: Great websites literally require users to think less. They do this by ensuring they understand and meet their users’ needs in a clear, easy and efficient way.
With this in mind, one top piece of advice would be to sketch out your website before you start making or updating it. Consider how users are going to get around your site, from the homepage to every other page.
There are also standard principles at the heart of good website design. These include making sure your site works on computers, mobile phones and tablets, and ensuring consistency of visual elements, including your fonts and images.
Spotting a bad website is easy, but working out what makes a website good can be something of an enigma. While a bad website will have a confusing page structure, with a cluttered layout and low quality information, the essential elements of a good website are harder to spot and isolate.
If you're looking to build your own website, you'll need the right tool for the job. Check out our website builder comparison table for our expert ratings.
It may seem trivial, but the reality is that every single second counts when it comes to page speeds and retaining visitors. There are literally dozens of stats out there that show customers will leave and never come back to your site for even just a few seconds of delay.
Don't trust us? Well here is a mountain of statistics to convince you that page speed needs to be a priority for your website.
- 1 in 4 visitors abandon a website after waiting for 4 seconds
- 46% of visitors will never revisit a slow web page
- Bounce rate increases by 32% when a page load time went from one to three seconds
Sounds pretty serious, right? To make matters worse, studies have shown that a simple 1 second delay on your site results in 16% less customer satisfaction, 11% less page views, and 7% reduced conversions.
It's not just about the customers either. Google takes page speeds into account when it comes to SEO, which means you need to have a fast website to rank in search results. Fortunately, Google offers a great speed test to get a better idea of how you are performing.
If you're using your content to drive conversions, the value of sensible sale points cannot be understated. After all, you're trying to get potential customers to start the journey to a purchase, the the only way to do that is with a call-to-action (CTA) that not only makes sense, but is also enticing.
Not quite sure about the power of a good CTA? Optimization efforts in many businesses have yielded very positive results, with companies like SAP and Performable noting 20% to 35% conversion rate increases from something as simple as a color change.
So how can you improve your sales points? The honest truth is that you need to find that out for your particularly brand, and the best way to do that is to do some testing. Collect data, try different strategies, and find out what the most effective sales points are moving forward.
It's 2021, and smartphones are used for everything from payment to entertainment. Subsequently, your website absolutely needs to be accessible and well-designed for mobile usage, otherwise you're going to have some serious trouble getting visitors, let alone making conversions.
In fact, 61% of consumers insist that they'd be more likely to buy from a website if it was mobile-friendly. This means the majority of users want to make purchase on their smartphone, but are turned off by issues like security concerns, poorly designed sites, and messy detail-input systems.
Again, this isn't just about customer experience either. Google takes into consideration the mobile functionality of a website when it comes to search rankings. And with 96% of mobile searches found on Google, it's safe to say that's an important avenue to lock down.
Asking someone to buy something from your website is a tall order. Yes, people do it every day, but if they have no reason to trust you, it's going to be almost impossible to convert.
This is where trust signals come in. They are a means of establishing your website and your business as a trustworthy source of content, as well as a secure point of sales. From about us pages and author bios to contact information and support options, there are lots of ways to show your customers that you actually care.
After all, if you're hiding something, it's going to be obvious that you can't be trusted with a customer's credit card information.
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