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Tech Cocktail


Big Data and Small Business: Tips for Success

bigdata_smallbusiness

Many small businesses assume that they don’t have access to, or the ability to manage, big data. However, big data is not a resource limited to the enterprise. Using big data to enhance business operations and opportunities is something your competitors may already be taking advantage of to gain the upper hand. Small business owners… Read more »


Five Shopping Cart Mistakes That Will Drown Your Sales

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What’s the goal of every online business? Make huge sales. You must pay attention to some essentials in order to accomplish that task. Have a persuasive landing page. Write a compelling sales copy. Organize a smooth checkout process. This last one is especially important — carrying your customers from first to the last step without them… Read more »


4 Ways Entrepreneurs Can Bootstrap Continuing Education

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In a world largely driven by a digital economy based online, it’s easier than ever to start a business with little to no overhead. Bootstrapping reduces your financial risk and allows you to get set up and running quicker than you’d be able to do if you were waiting for funding from outside sources. But… Read more »


Top 8 Ways to Ensure Your Crowdfunding Campaign Is a Hit

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Want to start your own business but don’t have the required funds? I bet you’ve already started looking at various funding options that can get you out of your rut. You’re also probably thinking of going the conventional way and approaching the bank for a loan. But have you considered other more modern and hi-tech… Read more »


How Your Online Business can Avoid the Startup Cemetery

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Entrepreneurship is on the increase in America – it is estimated that almost 13% of Americans set up their own businesses in 2012, which was the highest level of entrepreneurialism since 1999. This growth could be down to the internet – the number of shoppers choosing to buy online overtook the number of those spending… Read more »


Steve Perlman, Telecommunication’s Next Billionaire

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By now, many of you have probably heard of new tech platforms that allow you to invest in someone’s future income by giving them money today.  Upstart was a good example that has now pivoted and EquityNet allows for royalty offerings. If Steve Perlman were listed, I would bet the farm. Steve just released what might… Read more »


Encourage Employees To Get Active With EveryMove @Work

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The way companies create healthy workplace cultures is changing. EveryMove — a fitness tracking network — recently launched EveryMove @Work, a platform that allows employers to inspire and motivate their employees to stay active. This app gives employers the opportunity to motivate their employees and inspire them to live healthy lifestyles. How does EveryMove @Work… Read more »


Check Out This Periodic Table of Tech Startup Funding

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I’m a huge science nerd. Despite my decision to go into this lucrative and glamorous writing career, I’ve always had a propensity for engaging in science lab work and nerding out while visiting any kind of science institution (be it a museum or some prominent professor’s lab). For this reason, I get irrationally excited when science gets… Read more »


More on Remote Teams: Thomas Knoll on The Hows and Whys

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Even if you’re not managing a remote team, there are several tools available to help you increase productivity and transparency, which ultimately results in increased team happiness. Matt Mullenwegg and team leaders at Automattic are often hailed as the go-to for how to manage a distributed team, and one of the main ideas is that company headquarters are… Read more »


Insightful Interview with “Winning Without Losing” Author Martin Bjergegaard

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This isn’t exactly your typical magazine interview, but then again Martin Bjergegaard is not your typical book author. Not only did he speak with dozens of successful startup founders to compose “Winning Without Losing” with his friend and colleague Jordan Milne, but he launched [yet another] startup to go beyond traditional printing and publishing by… Read more »


5 Ways to Design Your Site for Conversions

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Website design is more than just putting together a snazzy new layout, or impressing people with your animation skills. A great website not only inspires, but also evokes trust and interest from a targeted audience. In fact, great designing is about conversions. That only happens when you have the right elements in your website. 5… Read more »


Tips on the Y Combinator Application and 12 Other Things We Learned from Sam Altman’s Reddit AMA

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Over a week ago, Y Combinator President Sam Altman went on Reddit to give an AMA (“Ask Me Anything”). Given Altman’s recent investment in the community news-sharing forum/website, many of the questions focused on the $50 million in new financing and what it means for the Reddit community. And, I mean, it’s certainly a significant topic… Read more »