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Tech Cocktail


5 Lesser-Known Google Analytics Features That Marketers Should Use

google analytics features

Google Analytics is an awesome piece of FREE software that helps you gain insights from web traffic and allows you to make more informed decisions that directly affect the bottom line of your business. There are several features available in Google Analytics that many marketers aren’t aware of. This article will highlight those features, which can be used by marketers… Read more »


5 Tips for Building Your Brand in Your Spare Time

building your brand

As a business owner, you’ve probably put a lot of time and thought into your brand. You know the purpose of your business and what you hope to accomplish. You understand the mission and values that you’ve put in place going forward, and you’re sure of how you’d like to reach out to your target… Read more »


How to Speak Like Your Graphic Designer

graphic design language

Graphic design is all about communicating and solving problems through creative imagery and formatting. These days, everything is done using specialized computer programs and tools. Designers work with digital images more than anything else, and these images come in all kinds of formats with their individual pros and cons. To really connect with graphic designers,… Read more »


How to Track Down a Great Speaker for Your Next Event

how to find a speaker

There are many key elements to a successful business conference. The venue, the food, and the purpose of the conference are all important. But there is one part of a conference that can create more buzz and can be more important than all the other things: the choice of a guest speaker. A great guest speaker can… Read more »


The Thinnest, Long-Lasting Batteries You’ll Ever See

imprint_energy

California-based startup, Imprint Energy, is developing flexible, rechargeable batteries that can be printed on commonly used industrial screen printers. The startup has been testing ultra thin zinc-polymer batteries in wrist-worn devices. The startup’s idea is to make these thin batteries safe for on-body applications which would be otherwise impossible with bulkier lithium-based batteries. The idea is to sell the… Read more »


Support for Startups: Tech Companies Receiving Grants

tech_grants

Because they are essentially free money, grants are a godsend to fledgling businesses. Although finding appropriate grants and qualifying for them isn’t easy, you never have to worry about repaying a grant or paying interest. Typically, the government reserves grants only for businesses deemed vital to the state or country overall. Read on to learn… Read more »


10 Traits of a Great Web Designer

traits of a great web designer

Graphic and web designers need skills that go beyond knowing the software. The technical skills an employer looks for in a graphic designer are just the beginning. To come up with good and engaging websites, today’s designers are required to possess and excel in many different skills. Web designers are traditionally expected to be good… Read more »


Jamaica Launches Startup Accelerator to Attract Investors

startupJamaica

Jamaica in’ it easier for entrepreneurs to launch successful startups Start-Up Jamaica (SUJ) launched this week in an effort to jump-start Jamaica’s startup ecosystem. The government-led program aims to help entrepreneurs transform business ideas into effective business plans capable of attracting investors. The program is based on the Start-Up Chile model, which has successfully put Chile on… Read more »


6 Founders Share Advice on How to Start a Family while Running a Startup

startups_family_balance

Starting your own company while balancing a family life is a difficult task. But for some entrepreneurs, growing a family coincides with the mayhem of launching a startup. Founders engage in the challenging balancing act of growing a business while upholding their parental responsibilities. Sure, working and raising a family is part of life for executives in… Read more »


4 Things We Can Learn from Seasoned Entrepreneurs

lessons from entrepreneurs

From young CEOs who’ve used Kickstarter to post-graduates who have created non-profits to give back, I’ve covered a number of young entrepreneurs who are changing the world – or at least their respective industries. In one of my posts, I wrote about “6 Things We Can Learn from Young Entrepreneurs,” but I also wanted to… Read more »


Don’t Let TSA Confiscate Your Smartphone: Portable Chargers Under $50

charging

This week, TSA announced that it will confiscate any battery-dead cellphone from boarding the plane. Specifically, international flights that are U.S. bound. This is important to anyone flying because smartphones run out of battery when you least expect it. So, if you’re on the go and don’t get a chance to charge your phone before your… Read more »


Rohit Bhargava’s Tip for Startups: Stop Trying to Sell Advertising

DC_Launch

At last week’s DC launch event for Startup Mixology, the first book from Tech Cocktail’s own cofounder, Frank Gruber. Gruber was joined on-stage by a handful of local entrepreneurs to discuss some of the topics covered in the book. Among them was Rohit Bhargava, the founder of the Influential Marketing Group, author of Likeonomics, and trend curator. After giving his… Read more »