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Tips & How To’s

If You’re Competing on Price, You’ve Already Lost the Battle

By | Apr 18, 2015 at 8:00 am

Tesla Motors has been making some serious waves in the auto industry over the past few years. What makes this so remarkable is the size of the company compared to the major U.S. and foreign automakers. But unlike Audi and BMW, it’s not pricing…

Tips & How To’s

4 Smart Tips For Relocating Your Startup

By | Apr 17, 2015 at 2:00 pm

The grass and potential investment capital always looks greener on the other side, doesn’t it? While Silicon Valley looks magically alluring to most companies at certain stage; Argentina, Israel, Estonia, and Chili are also among the hottest upcoming startup destinations with excellent startup ecosystems and…

Tips & How To’s

5 Network Security Tips You Should Implement Now

By | Apr 15, 2015 at 7:00 pm

Cyber attacks are no joke. As reports of security breaches at small and medium-sized companies continue to escalate each week, making double-sure your company’s network is well-protected has never been more critical. Here are 5 actionable network security tips you should consider implementing today….

Public Relations

How to Pitch Journalists about Your Startup

By | Apr 15, 2015 at 10:00 am

Ali Tehrani had his first experience with how to pitch journalists while running a Kickstarter campaign. The typical process goes: reach out to journalists you’ve heard of, Google your competition to find more journalists, keep track of everything in a spreadsheet, and inevitably get…

Marketing

3 Ways to Growth Hack Your Content Marketing with Video

By | Apr 14, 2015 at 11:00 am

Growth-hacking is the “lean startup” term coined by Sean Ellis for using conversion marketing tactics like content marketing, A/B testing, and analytics to grow a company quickly and efficiently. This strategy has helped many companies accelerate their growth by focusing each and every tactic…

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Tips & How To’s

4 Smart Tips for Working with Online Influencers

By | Apr 13, 2015 at 2:32 pm

Influencer marking is the hottest marketing trend in 2015. According to a recent study by the Journal of Consumer Research, modern consumers often form opinions or make positive judgments about products and services based on the opinions of those they follow on social media….

Marketing

5 Tech Solutions to Boost Your Marketing Efforts

By | Apr 12, 2015 at 8:00 am

Technology is a tool that can help amplify your company’s marketing efforts. During your early startup phase, it’s probably best to keep it simple and stick to the basics. But once you’ve hit your stride, you should start looking for ways to use technology…

News

Workboard Releases Updates to Help Track Company Goals

By | Apr 11, 2015 at 12:00 pm

Your team can’t achieve a goal it doesn’t know about. Far too few employees fully understand the goals of their organization and what they need to do to achieve those goals. Workboard has announced a major release to its suite of apps to help teams set…

Marketing

Why Every Marketer Should Consider a Video Marketing Campaign

By | Apr 10, 2015 at 4:00 pm

Video marketing is currently in the best position it has been in since the conception of television ads in the 1940s. Marketers can now create a campaign, share it on a wide-scale, and track it down to every last detail, all from the comfort of…

Legal

The Legal Lowdown on Fake or Paid Reviews

By | Apr 10, 2015 at 9:00 am

Doing business in today’s marketplace means promoting your products and services online. An upside: the Internet affords many marketing opportunities. A downside: anyone with an Internet connection can write a bad – and fake – review about your company, product or service. Which raises…

Productivity

4 Irrefutable Laws of Organizing e-Files

By | Apr 8, 2015 at 2:00 pm

While computers have made our lives easier in many ways, they have also complicated many things that used to be simple. For those of us who spend tons of time creating and saving documents, Excel workbooks, PDFs, and various downloads to our computers, keeping…

Legal

Internet Law: 5 Essential Facts Every SMB Should Know

By | Apr 7, 2015 at 11:00 am

It’s the Digital Age, and savvy small business owners are knowledgeable about Internet law. Because in today’s Internet-dependent marketplace, a firm understanding of cyber law basics can mean the difference between thriving and failing. With that in mind, let’s review the 5 most important…

Tips & How To’s

Turning Your Community into Passionate Brand Advocates

By | Apr 6, 2015 at 11:45 am

Developing a trusted relationship with your user base isn’t an easy task, especially when first launching a new product. There is nothing more valuable than earning the trust of your early users and harnessing that trust (and satisfaction) into passionate advocacy. When you consider…

Accounting

SAAS, GAAP, WTF? Coding Pitfalls to Avoid For Startups

By | Apr 6, 2015 at 10:00 am

The launch of a new product, service, or technology platform can be an exciting and stressful time. However, when that launch is accompanied by the creation of a new company as well, it can be even more intense. So much focus is poured into…

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