Tips & How To’s

A Beginner’s Guide to Building and Marketing an App

By | May 3, 2016 at 2:00 pm

On May 24, 2013, a Vietnamese developer, Dong Nguyen, launched his mobile game app, “Flappy Bird,” in the App Store. For the first couple of weeks, it sat there, with a few reviews and not much action. He then moved the app over to…

Tips & How To’s

7 Time-Savings Tips to Clear Your Schedule

By | May 2, 2016 at 10:00 pm

In today’s hectic world, you’re always running from one thing to another. And at the end of the day, there’s still a lot of work left unfinished. Fortunately, there are a number of effective tools and platforms designed to cut your work time in half…

Tips & How To’s

5 Steps To Improve Your Content Marketing Strategy

By | May 2, 2016 at 7:00 pm

Every day, 2.73 million blog posts are written and published. While content marketing is still the industry’s top buzzword, getting your content discovered gets tougher and tougher every day. Writing an epic post, hitting “publish” and posting the links to your social media is no longer…

Tips & How To’s

How To Create a Quality Product Demo Video

By | May 2, 2016 at 5:00 pm

Most companies invest in video marketing. According to a recent report by Social Media Today, 64% of customers feel compelled to make a purchase after watching a product tutorial/demo video.  Unbounce reports that featuring a video on a landing page can boost conversions by…

Tips & How To’s

3 Reasons You Aren’t Getting The Second Interview

By | May 2, 2016 at 3:00 pm

Next to waking up at 5am and arguing with people on the internet,  looking for a new job is the most unpleasant experience you can endure. You spends hours, days, or even weeks creating the perfect résumé, drafting the perfect cover letter and studying the…

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Tips & How To’s

How to Produce High-Conversion Explainer Videos

By | May 2, 2016 at 1:40 pm

You have a product or service that can relieve problems and pain for customers. Sometimes, bringing that customer to your solution can be tricky, especially if you are relying on a lot of text and perhaps some still images to present your solution. Admit…

Tips & How To’s

Pittsburgh

How to Optimize Your Sales Funnel

By | May 1, 2016 at 8:13 pm

A perfect sales funnel is the dream of every business. Actually building that perfect process, however, takes a lot of work, constant testing and regular monitoring in order to ensure that visitors are converted into customers. Some companies, especially startups in the early stage,…

Culture

Buffer’s Joel Gascoigne: Transparency as a Necessity for Distributed Teams

By | Apr 30, 2016 at 7:55 pm

With business shenanigans making headline news on a regular basis, a little honesty can be very refreshing. And while transparency is hardly on the agenda for most corporations, Buffer is making it the center of their company culture. And it has had a lasting and…

Marketing

How to Leverage the Power of Social Media in Digital Marketing

By | Apr 29, 2016 at 8:00 pm

Having a comprehensive digital marketing strategy is key for building a positive reputation online. Digital marketing enables a business to build authority and trust by facilitating interactions with current and potential customers through targeted campaigns. In the small business market in particular, an increasing amount of business owners and…

Tips & How To’s

The Blogging Habits You Need to Drop Now

By | Apr 29, 2016 at 7:00 pm

Developing a list of best practices is important for any industry or profession. The only downside is that, when it comes to blogging, which is part science and part art, good blogging habits don’t always come naturally. In fact, it can be hard to…

Productivity

What RescueTime Taught This Company About Productivity

By | Apr 29, 2016 at 4:09 pm

Despite it being part of the business culture for as long as we can remember, productivity is still a relevant hot-button topic. There’s a number of studies and articles on the market about how to boost and increase your own productivity for work, but…

Productivity

Study: The Key to Productivity Is Change and Experimentation

By | Apr 29, 2016 at 12:50 pm

Everyone has hit the wall at work before. Whether it’s struggling to finish a project or just finding the motivation to sit down at your desk, productivity is an elusive mistress. But one researcher may have found the key to getting off your butt and…

Marketing

How to Create Amazing Content in Record Time

By | Apr 27, 2016 at 7:00 pm

Odds are you already know how a well done, robust blog can positively impact your business. According to HubSpot, 84% of inbound marketers see activities like blogging and SEO as rising in importance. Even as other digital tools see an increase in user activity,…

Tips & How To’s

Paris

Learn to Be an Entrepreneur for Free with TheFamily

By | Apr 27, 2016 at 12:45 pm

Anyone can become an entrepreneur. At least, that’s what it says on the website of Paris-based startup accelerator TheFamily. And if their rising popularity and gigantic funding deals are any indication, they might be right. So, if you are looking to start a business in Europe,…