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Tech Cocktail

The Pygmalion Effect: You Control Your Employees’ Potential 

pygmalion_effect

In an (in)famous study of elementary school students, researchers tested their intelligence and reported to teachers which ones had performed exceptionally well. But their findings came with a warning: don’t treat these students differently, and don’t tell anyone about the results. The teachers were even observed to make sure they didn’t spend extra time with… Read more »


8 Productivity Tools for Startups

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Running a startup is fraught with challenges. Nurturing an idea into a product or service, impressing investors to invest in a startup, identifying the target audience, convincing people about its goods and services, collaborating with team members, and working within strict deadlines are some of the things that distract startup founders from daily productivity. Being… Read more »


5 Innovative Business Incubator Strategies

incubator_strategies

So you want to join a business incubator?  Here are 5 key strategies to help you compare options. 1. Stake it to make it  If the incubator doesn’t have a stake in the companies, they are just selling real estate.  That’s a fine model, and it is innovative as a real estate strategy- just not all that innovative as… Read more »


Design Your Mobile Strategy for the Future

mobile strategy

If you had said the Facebook mobile app left something to be desired two years ago, you would find few people in disagreement. It was a slow, uninspired experience that failed not only to satisfy users, but also to make any money for the social media juggernaut. Then, in 2012, Facebook realized it needed to… Read more »


6 Ways to Stand Out as an Ecommerce Startup

ecommerce startup

In the world of ecommerce, trying to stand out as a little fish in a gigantic online pond is tough. There are some people who think ecommerce startups can compete with the “big dogs” of ecommerce. But when pitted against behemoths like Amazon, eBay, and Etsy, it can feel like an intimidating and impossible venture. However, with… Read more »


How Small Businesses Can Benefit From Cloud Storage

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Cloud storage options are quickly emerging as one of the most popular, and efficient methods of storing important data that you simply couldn’t bear to lose. Even though the concept of cloud storage has been around for a significant period of time now, many people still do not understand what it entails. Many small businesses… Read more »


From Service to Product: How to Build a SaaS From Your Service Offering

product_to_SaaS

As entrepreneurs, we have this “thing” that makes us seek out the impossible and then thrive on innovating until it is possible. It’s driven by the desire to create something new, while fulfilling our professional dreams in an environment we create for ourselves and our team. This “thing” is what drove my company, Optimove, to… Read more »


3 Most Common Mobile Marketing Mistakes

mobile marketing mistakes

Mobile marketing is a serious business. Creating a mobile app is not enough nowadays; you also need to promote your app the right way. Below, I’ll discuss mobile marketing mistakes and tips to avoid them. 1. Disregarding the mobile experience during design Mobile UX is an altogether different experience that many designers fail to understand, as they… Read more »


7 Tips to Find the Perfect Cofounder

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It’s all about chemistry. Whether you’re looking for the love of your life or a cofounder, there must be a dynamic energy that spurs you toward the future and never holds you back. But finding the ideal partner requires a little legwork and we have 7 need-to-know tips that will help you get started. 1. Do… Read more »


How to Not Give Boring Presentations

how to give presentations

Many people faced with giving presentations wonder which is more important – the presentation or the presenter. The truth is, both the presentation and delivery are important and they rely on one another for the overall success of a presentation. An incredible presentation will fall flat if the presenter fails to engage the audience, but… Read more »


4 No-cost Tips for Seizing the Attention of Your Online Target Market

online_target

In the online world attention equates to cash once you have established who you’re marketing to and begin to understand your audience. However, many companies are struggling when attempting to get their target market to notice them. Not only do they have to compete with various other companies that may have been established for longer, they also… Read more »



Wells Fargo Launches Startup Accelerator to Promote Innovation In Financial Industry

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Wells Fargo announced this week that it will be accepting applications through October from startups to join the new Wells Fargo Startup Accelerator, a semiannual boot camp for innovators whose technology ideas in payments, deposits, fraud, operations and other fields could shape future customer experiences in financial services. The fourth-biggest U.S. bank will make a direct equity investment of $50,000 to $500,000… Read more »


4 Ways to Turn Casual Downloads into Daily App Users

daily app users downloads

Here’s a scenario you probably know well: a new app comes out, and, excited to check it out, you quickly press “download” and add it to your regular roster of apps. A few days or weeks later, you see the same app sitting on your home screen and realize you haven’t touched it since the… Read more »


Some Smart Appliances to Deck Out Your Smart Home

smart-homes

Undoubtedly, the groundbreaking computer expertise and the creative house designers have uplifted convenience by taking home functionality to new levels. This is evident in the form of a new model called smart home. Do not worry; your home does not change in terms of size and shape but rather in terms of functionality as almost… Read more »


Why Remote Work Is Booming

remote work

Companies are going global with a vengeance – a founder based in Silicon Valley, California; programmers based in Bangalore, India; marketing teams sitting in Madison Avenue, New York; and distribution teams based in Europe are not a pipe dream anymore. 6.1 million individuals in the US can be categorized as remote workers, whether self-employed or… Read more »