Get Our Newsletter

Tech Cocktail

Optimizing Customer Acquisition Channels: Rocketship.fm Interview with Mattan Griffel

sales funnel optimize

Startup founders everywhere are most interested in customer acquisition and activation, so the Rocketship podcast reached out to Mattan Griffel of One Month, which is a company that provides 30-day online video courses in Web & iOS Development, Growth Hacking, and more. Griffel also has a background that includes running a growth hacking agency and helping several startups… Read more »


How To Get Hired When All Odds Are Against You

get_hired

Getting hired in a tough economy is always hard. Life can be unpredictable, and the curveballs sent your way can seem endless: jobs are lost, startups fail, family situations get strenuous, skills become irrelevant. When all odds seem stacked against you, there is a way to get your career and life back on track. I’ve… Read more »



Horses and Startups: How An Investor Chooses a Jockey

horse racing

Horse racing and startups have a lot in common. They are both exciting, fast paced, adrenaline-fueled experiences where the outcomes are uncertain and fortunes can be made or lost. It’s no wonder why they can both become lifelong obsessions. I know this because my grandfather was a fixture at the track. My memories of him… Read more »



5 Ways to Leverage Google AdWords to Reach Holiday Shoppers

google_winter_doodle

If you run a small business, what are your working hours? Consumers seem to be always-on, especially in the retail industry. Shoppers love to browse for purchases between 10 PM and 4 AM. You’re probably always thinking about ways to improve your business and trying to respond to consumer inquiries in a timely manner. But… Read more »


5 Things Journalists Want to See in Your Email Subject Line

bad_email_subject_lines (1)

A study released yesterday by Fractl and BuzzStream asked 500 writers and editors from publications like Fast Company, Mashable, Forbes, and USA Today how they want to be pitched. I’m sure those 500 media professionals relished the opportunity to complain, as journalists often do. Luckily, complaints to them are tips for entrepreneurs – tips on… Read more »


This is How You Should Market your App

apps_marketing

This summer it was announced that in the iTunes App Store alone, there are over 1.2 million apps available for downloading. If you plan to launch an app, it’s not enough to have the most beautiful interface and innovative product. If no one knows about it, you’re just another one of the 1.2 million, a number that’s… Read more »



Griptipz Raises 85% of Kickstarter Goal in 24 Hours With Protection for Hand-Held Devices

griptipz

If you have dropped one of your devices before, or have been known to be a little bit clumsy, this product is for you. Colorado-based startup Griptipz offers users of tablets, e-readers and large format phones a new, natural way to secure devices in their hands. Griptipz are soft, self-adhesive, ergonomic designed bumpers applied by the user… Read more »


D.C. Using Data to Envision Bike Lanes of the Future

Bicycle_Lane

One bike every 13 seconds. One-hundred fifteen bikes in a 15-minute period. That’s what newly-installed bicycle sensors recorded during a recent evening rush hour on the 15th Street cycle track in Washington, D.C. – a massive number, considering the bike lane itself is just two years old. Darren Buck, the head of the Washington D.C…. Read more »


Webviews and In-App Browsers: What You Should Know

webview

Webviews can produce unexpected results. This is an understatement. And I bet you’ve seen it happen more than once: an article referenced in your Twitter feed looks pretty interesting, but when you click on it, you’re not able to view it. INTERNETZ! I just want to get my read on before I can get any other… Read more »


Shutterfly Inc. Acquires Shark Tank-Backed GrooveBook

groovebook_sharktank

GrooveBook, a mobile photo book app subscription service that sends customers a keepsake book of their mobile phone photos each month, announced that it was acquired by the manufacturer and digital retailer Shutterfly for $14.5 Million. The acquisition includes an upfront purchase amount and a future performance-based earn-out. Fans of ABC’s Shark Tank will recognize GrooveBook, since the… Read more »


Your Sales Strategy: Three Ways to Get on Your Client’s Side

clients side

One of the biggest mistakes made in sales meetings is rushing into the pitch. With no regard to the client, the salesman starts spewing off about their company and product. They then ask the customer for their business and hope they did a good job. This is a Russian roulette strategy when it comes to… Read more »