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HR and Recruiting

Personality in the Workplace: Why It’s Important & 5 Tests To Measure It

By | Jul 27, 2015 at 8:00 am

In today’s work world, managers and HR professionals want employees who bring more to their organization than work-related skills. It’s the employees who are engaged and loyal to the organization that succeed and move up through the ranks, and personality assessment technology is making…


Get Your Legal Questions Answered Fast with Polished

By | Jul 26, 2015 at 10:00 pm

We recently heard about a startup that is bringing the Netflix model to the legal industry. Polished, launched earlier this month, offers a monthly subscription to those who have legal questions about their businesses. Most entrepreneurs don’t know much about the legal side of things and turn…

Tips & How To’s

How To Build Your Online Estate: Tips For Newcomers To Online Business

By | Jul 25, 2015 at 2:00 pm

Nowadays it’s hard to imagine a successful business without an online presence. Your organization should have a website, a platform, or at least an account or a group inside a social network. In fact the majority of developed society worldwide contributes its intelligence, efforts, and…

Tips & How To’s

5 Ways to Encourage Your Team to Produce Transformational Technology

By | Jul 25, 2015 at 12:00 pm

Nobody likes waiting in line. Online banking and services such as PayPal swooped in to give people their time back. They changed the way consumers participated in mundane tasks they no longer wanted to be part of. Thousands of technology companies are competing to…

Tips & How To’s

Should Your Company Choose Off-the-Shelf or Bespoke Software Solutions?

By | Jul 25, 2015 at 10:00 am

Off-the-shelf software offers convenience for millions of customers. All that’s needed is to visit a store virtually or in person, and then purchase the item. However, can off-the-shelf software adequately meet the needs or expectations of a business? The Differences between Off-the-Shelf and Bespoke…

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Tips & How To’s

10 Important Tips to Consider when Designing a Customer Feedback Survey

By | Jul 23, 2015 at 9:00 pm

It is not an easy task to design and effective customer feedback surveys, but once done it is a worthy pursuit to obtain a better understanding of customer satisfaction. In order to design a series of questions that will specifically address the purpose of…

Tips & How To’s


This is Why Your First User is Vital to Your Startup’s Success

By | Jul 23, 2015 at 2:00 pm

User or customer acquisition is one of the most prevalent issues that face companies both young and old; regardless of the stage of a company, one of the primary goals is often to increase its numbers of users. When you’re a a brand-new startup,…

Marketing’s Hilariously Clever Ad Video Starring Kumail Nanjiani

By | Jul 23, 2015 at 11:00 am

I didn’t expect to spend 5 minutes watching a commercial for an ecommerce startup, let alone enjoy it enough to share it with friends. But, Amazon competitor produced a delightfully entertaining commercial that proves the financial underpinning of ad-based businesses don’t have to…

Tips & How To’s

Why Can’t I Sue Ripoff Report Over User Posts?

By | Jul 22, 2015 at 10:00 pm

Since Ripoff Report hit the scene in the late 1990s, people have been trying to sue the website for defamation over user-generated content. But the people who’ve tried, have failed….miserably. Why? Because Section 230 of the Communications Decency Act confers third-party slander and libel immunity…

Tips & How To’s

Why You Need to Tell Failure Stories

By | Jul 22, 2015 at 3:00 pm

When Airbnb got rejected by 7 investors, it was undoubtedly a big blow. But today – with over $2 billion in funding under their belt – that struggle has turned into an inspiring failure story (and a bit of sweet revenge). And according to…


3 Reasons Not to Fear Failure in Your Content Strategy

By | Jul 22, 2015 at 10:00 am

These days, creative content is a key component in every successful marketing campaign. Unfortunately, many businesses fail to come up with fresh ideas for optimal engagement because they fear out-of-the-box ideas will waste their bandwidth on failure. The problem here is that if a business doesn’t try…


7 Free Internet Marketing Tools that Are too good Not To Use

By | Jul 20, 2015 at 11:00 am

Let’s face it, if you’re in business, you’re probably in the business of making money. As the old saying goes, sometimes you gotta spend money to make money; and that’s 100% correct, but there’s another great saying: “sometimes the best things in life are…

Tips & How To’s

6 Mistakes to Avoid When Designing Your Customer Experience Survey

By | Jul 19, 2015 at 8:00 am

In order to capture a clear view of your customer’s experience and level of satisfaction, it is important to design effective surveys. This way you will be able to benefit from how they view you and your company, and what they think about your…


7 Tips to Driving Traffic Through Video Marketing

By | Jul 18, 2015 at 8:00 pm

Video is an excellent way to increase traffic and exposure for your brand and business. Are you effectively using video in order to market your business? Using different kinds of video should ideally be used in order to connect your products and/or services with…