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Tips & How To’s

3 Common Issues When Implementing New Business Software

By | Aug 2, 2015 at 4:00 pm

There comes a time when every company decides to switch over to a new business software, whether it’s because they have increased their customer base and need something to handle the new work flow, or they’re looking for a better, updated program. However, the…

Marketing

Cutting Through the Noise: 4 Tips for Having your Content Read

By | Aug 2, 2015 at 12:00 pm

Over 2.5 million blog posts are published daily on the Internet. When you are a new business, just tapping into the world of “content marketing”, cutting through the information noise and having your message heard by your potential customers looks like mission impossible. The…

Tips & How To’s

6 Amazing Tips to Build Brand Awareness through Mobile Apps

By | Aug 1, 2015 at 10:00 am

One of the simplest ways to increase brand awareness over a longer period of time is to build an app. While this might seem naive at first, as building an app can be expensive, consider this. Your app will be with you for years…

Marketing

Storytelling is the Differentiator your Startup is Ignoring

By | Jul 31, 2015 at 5:00 pm

The classic “four Ps” of marketing, originally coined in the 1960s, described the four elements that distinguished a brand: product, price, place, and promotion. In the tech industry, the four Ps alone aren’t enough to define a brand. Consider Uber and Lyft. Because many…

Marketing

Three Important Tips for Improving your Online Reputation

By | Jul 31, 2015 at 11:00 am

Most businesses today have realized they need an online presence, but many either haven’t made it a priority or they don’t maintain that presence properly. An online reputation is important in the business world, as it helps customers see your company in either a…

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Tips & How To’s

Five Tips for Promoting a Website that is In a Difficult Niche

By | Jul 31, 2015 at 8:00 am

The best thing about going into niche marketing as a part of your career is that there are unlimited markets available. You can select a market that is parallel with your personal hobbies and interests, or you can do research on some profitable markets….

Culture

What Ownership Really Means in Business

By | Jul 30, 2015 at 9:00 am

To me ownership is the single most important concept in business and, although equity is important, I’m not talking about actual shares or percentages of a company. I’m talking about empowering employees, partners, and coworkers to be able to make decisions. Ownership equates to…

Finance

Former Obama Tech Advisor: Bitcoin Could Transform Government (in 5 Quotes)

By | Jul 29, 2015 at 12:30 pm

Bitcoin, the digital currency infamous for wild swings in value and black market transactions, could have profound implications for the future of public services. Tech optimists at the highest levels of government are exploring how the same technology that makes bitcoin anonymous could make…

Tips & How To’s

6 Critical Ways To Establish Trust and Credibility for Your Business

By | Jul 29, 2015 at 10:00 am

Your product or service is now second to the trust your customer has in you. Starting in 2012 and every year since, the Edelman Trust Barometer findings clearly show that trust in a company in more important to consumers than product or service quality….

HR and Recruiting

Motivate your Team and Create Employee Engagement with Braavoo

By | Jul 28, 2015 at 5:02 pm

Peter is every manager’s dream: he continually meets his deadlines, willingly stays past five o’clock to tie up loose ends, and is the definition of “team player.” In short, he’s a rock star employee. To hold on to top-notch employees like Peter, both employers…

HR and Recruiting

Personality in the Workplace: Why It’s Important & 5 Tests To Measure It

By | Jul 27, 2015 at 8:00 am

In today’s work world, managers and HR professionals want employees who bring more to their organization than work-related skills. It’s the employees who are engaged and loyal to the organization that succeed and move up through the ranks, and personality assessment technology is making…

Legal

Get Your Legal Questions Answered Fast with Polished

By | Jul 26, 2015 at 10:00 pm

We recently heard about a startup that is bringing the Netflix model to the legal industry. Polished, launched earlier this month, offers a monthly subscription to those who have legal questions about their businesses. Most entrepreneurs don’t know much about the legal side of things and turn…

Tips & How To’s

How To Build Your Online Estate: Tips For Newcomers To Online Business

By | Jul 25, 2015 at 2:00 pm

Nowadays it’s hard to imagine a successful business without an online presence. Your organization should have a website, a platform, or at least an account or a group inside a social network. In fact the majority of developed society worldwide contributes its intelligence, efforts, and…

Tips & How To’s

5 Ways to Encourage Your Team to Produce Transformational Technology

By | Jul 25, 2015 at 12:00 pm

Nobody likes waiting in line. Online banking and services such as PayPal swooped in to give people their time back. They changed the way consumers participated in mundane tasks they no longer wanted to be part of. Thousands of technology companies are competing to…