Product

6 Tips for Designing the Perfect App Icon

By | May 9, 2016 at 10:17 am

You’ve developed a new app and you want it to be the next big thing, of course. You know it’s good; you know people will love it. Now here’s where the real challenge begins – how do you get them to find it. In…

Tips & How To’s

The Beginner’s Guide to Producing Video Content

By | May 7, 2016 at 8:54 am

It’s no longer news that video content gets you customers. At least 64 percent of consumers admitted that they are likely to purchase a product after watching a video about it. Users tend to spend more time on a website when there’s video content…

Tips & How To’s

Top 5 Unhelpful Tech Support Sentences

By | May 6, 2016 at 9:00 pm

Despite all its advantages, working in tech support regularly exposes you to rage, frustration and scathing reviews. Paying customers aren’t always patient when things go wrong. And of course, it’s technical support employees who most often receive the brunt of that impatience. But that…

Tips & How To’s

How to Make Your First Facebook Live Stream Successful

By | May 5, 2016 at 2:45 pm

Look out, Periscope – Facebook Live is the newest competitor on the market for the go-to live-streaming app, and it’s quickly growing in popularity. Even though it’s a new platform, trends are already emerging on what makes a good live feed and keeps streamers…

Entrepreneur

5 CEOs That Entrepreneurs Can Learn Valuable Lessons From

By | May 4, 2016 at 9:00 pm

Entrepreneurs are courageous individuals. They take great ideas and turn them into lucrative businesses. They are dreamers, risk takers and they are not afraid of failure. But without failure, success is difficult to achieve – even the most successful entrepreneurs have stumbled from time to time and…

Startup_Mixology_300x250

Tips & How To’s

4 Tips and Tricks for Using Your Fitbit Blaze

By | May 4, 2016 at 5:00 pm

The smartwatch scene is exploding right now. With products available from a number of different well known manufacturers, the  market is saturated with quality products that work with you rather than against you. And while Fitbit started off as a health-focused product line, they…

Tips & How To’s

Here’s How To Take Your UGC To The Next Level

By | May 4, 2016 at 12:30 pm

User engagement can get a bad reputation. While trolls have made most people intimidated by the comments section of many sites, you could be missing out on the good that can come from UGC, or user generated content. Wise publishers know how to bypass…

Tips & How To’s

5 Tips for Creating Engaging Pictures That Increase Online Sales

By | May 4, 2016 at 11:45 am

Between Instagram and SnapChat, everyone is a photographer. And while filters and hashtags have given everyone the confidence to post their photography on a regular basis, not everyone knows how to make engaging pictures in their marketing.  Using pictures in marketing isn’t new. The power of pictures…

Productivity

5 Productivity Hacks to Manage Your Finances

By | May 3, 2016 at 7:00 pm

As an entrepreneur, dealing with finances is a big part of the job. As money is a huge focus in business, it can make it difficult to squeeze every ounce of productivity out of each day, especially when you are faced with frustrating time wasters and distractions….

Tips & How To’s

A Beginner’s Guide to Building and Marketing an App

By | May 3, 2016 at 2:00 pm

On May 24, 2013, a Vietnamese developer, Dong Nguyen, launched his mobile game app, “Flappy Bird,” in the App Store. For the first couple of weeks, it sat there, with a few reviews and not much action. He then moved the app over to…

Tips & How To’s

7 Time-Savings Tips to Clear Your Schedule

By | May 2, 2016 at 10:00 pm

In today’s hectic world, you’re always running from one thing to another. And at the end of the day, there’s still a lot of work left unfinished. Fortunately, there are a number of effective tools and platforms designed to cut your work time in half…

Tips & How To’s

5 Steps To Improve Your Content Marketing Strategy

By | May 2, 2016 at 7:00 pm

Every day, 2.73 million blog posts are written and published. While content marketing is still the industry’s top buzzword, getting your content discovered gets tougher and tougher every day. Writing an epic post, hitting “publish” and posting the links to your social media is no longer…

Tips & How To’s

How To Create a Quality Product Demo Video

By | May 2, 2016 at 5:00 pm

Most companies invest in video marketing. According to a recent report by Social Media Today, 64% of customers feel compelled to make a purchase after watching a product tutorial/demo video.  Unbounce reports that featuring a video on a landing page can boost conversions by…

Tips & How To’s

3 Reasons You Aren’t Getting The Second Interview

By | May 2, 2016 at 3:00 pm

Next to waking up at 5am and arguing with people on the internet,  looking for a new job is the most unpleasant experience you can endure. You spends hours, days, or even weeks creating the perfect résumé, drafting the perfect cover letter and studying the…

Tips & How To’s

How to Produce High-Conversion Explainer Videos

By | May 2, 2016 at 1:40 pm

You have a product or service that can relieve problems and pain for customers. Sometimes, bringing that customer to your solution can be tricky, especially if you are relying on a lot of text and perhaps some still images to present your solution. Admit…

Tips & How To’s

Pittsburgh

How to Optimize Your Sales Funnel

By | May 1, 2016 at 8:13 pm

A perfect sales funnel is the dream of every business. Actually building that perfect process, however, takes a lot of work, constant testing and regular monitoring in order to ensure that visitors are converted into customers. Some companies, especially startups in the early stage,…

Culture

Buffer’s Joel Gascoigne: Transparency as a Necessity for Distributed Teams

By | Apr 30, 2016 at 7:55 pm

With business shenanigans making headline news on a regular basis, a little honesty can be very refreshing. And while transparency is hardly on the agenda for most corporations, Buffer is making it the center of their company culture. And it has had a lasting and…