Marketing

5 Ways Your Business Will Benefit from User Generated Content

By | Aug 21, 2015 at 9:00 am

If you spend a great deal of time with your business’s marketing team coming up with items to put on your editorial calendar, driving professionally created content, and making sure that your website is optimized, what I’m about to say will surprise you. Pause…

Tips & How To’s

It’s Never too Late to Educate – Education and Retraining Tips

By | Aug 20, 2015 at 10:00 pm

Life can be quite unpredictable and sometimes family and work come before anything else. On the other hand, we can all name some skills and knowledge that we feel sorry to have missed, and that can haunt us with each passing day. But, education…

Marketing

Content Marketing Analytics and Attribution for B2B Enterprises

By | Aug 20, 2015 at 5:00 pm

Content marketing is no longer an emerging trend, but is arguably the most important facet of a digital marketing strategy for any business, particularly those in a business-to-business sector. The B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, produced by the…

Marketing

6 Epic Content Ideas You Should Start Using Today

By | Aug 19, 2015 at 10:00 pm

The online world has become a really noisy place these days. You are no longer competing with big name publishers, but with hundreds of business just like you, practicing the art and science of content marketing. Publishing good content is no longer enough. You…

Tips & How To’s

Travel Brands Not Using Social Media are Missing Out

By | Aug 19, 2015 at 9:00 pm

Studies show that today’s average American distinctly loves two things — social media and travel. Smart travel brands are hopping on the social media bandwagon with Facebook fan pages, active Twitter accounts, and even Pinterest pages. More than just the latest fad, social media…

Celebrate_Innovators_300x250

Culture

6 Remote Work Culture Lessons from Successful Startups

By | Aug 19, 2015 at 5:00 pm

I had been waiting for 30 minutes on my final bus transfer, in one maddening morning commute combo. Fidgeting my fingers, I would stress about how I could be pushing our company forward, or getting more sleep – but instead 3 to 4 hours a day were wasted…

Tips & How To’s

Decode Your Target Audience in 5 Easy Steps

By | Aug 19, 2015 at 3:00 pm

You have this amazing business idea. You have the skills, the guts, and the money to launch it. In fact, you even have a platform with some audience who should be interested in your product. Yet, the question is – who exactly will buy…

Product

6 Actionable Competitive Strategy Tips

By | Aug 18, 2015 at 4:00 pm

Thinking of launching a startup? Have an ecommerce business that is very “flat” in terms of sales growth and profits? The stark reality is that, whether you are just starting out of whether you have been around a while, you have or will have…

Tips & How To’s

How to Optimize Instagram to Build Your Personal Brand [INFOGRAPHIC]

By | Aug 17, 2015 at 8:00 am

I’m going to start by telling you a couple of things that you already know: Building a personal brand–whether it be to get a job, charm investors, or engage potential clients–is just as important as building your business’s brand. And leveraging social media platforms is…

News

Sydney

Fighting Back Against Internet Censorship in Australia

By | Aug 16, 2015 at 4:00 pm

It was an ominous moment in Australian Internet culture when Australian Telecommunications Minister Stephen Conroy announced in 2007 that there would be Internet censorship in Australia. There was little in the way of placation when he said that it wouldn’t be like in China:…

Productivity

Building an Affordable Virtual Environment for Remote Teams

By | Aug 15, 2015 at 8:00 pm

There is more to remote teamwork than just working from home. In fact, it may not have anything to do with working from home. Unlike common belief, it is not just an organizational style to be adopted in order to provide employees more comfort…

Pitch

Entrepreneurs: Beat the Pitch Jitters When Speaking to Investors

By | Aug 14, 2015 at 6:00 pm

College students, engineers, and dreamers all over the world are tinkering in their garages, striving to create the next big tech innovation. And the amazing, exhilarating truth is that they might just do it! The tech startup world has evolved into an idea meritocracy….

Finance

5 Most Important Financial Metrics for Startups

By | Aug 14, 2015 at 11:34 am

Small business success comes from planning, goal setting, and progress checkups. Businesses, small and large, use metrics to measure the progress of meeting goals. A metric is used to gain insight into how well your business is performing and to map the location of each…

Tips & How To’s

Ready for a Close-up: Funding Small Businesses through Video

By | Aug 12, 2015 at 10:00 pm

The truth is that video is dominating the Internet. Estimates suggest that by 2017, online video will comprise almost three-quarters of consumer traffic. With video as an emergent strength, it makes sense for new businesses to use the medium as a source of funding….

Tips & How To’s

3 Effective Strategies to Grow your Subscriber List

By | Aug 12, 2015 at 11:00 am

According to MarketingProfs the email marketing average ROI is $40 for every $1 spent, far outstripping banner ads ($2) and keyword ads ($17). Compared to the fast fleeting tweets and Facebook posts that can be buried in over-saturated users’ feeds, email marketing ensures greater visibility and…

Productivity

16 Popular Business Apps to Boost Your Team’s Productivity

By | Aug 11, 2015 at 8:00 pm

Growing a business is hard, especially if you don’t have the right tools to scale your business. Luckily, there’s an app for that — Countless apps, in fact. But choosing the right apps for your business can be difficult. Here are 16 of the…

Tips & How To’s

5 Actionable Ways to Improve Networking Skills

By | Aug 11, 2015 at 8:00 am

Networking is an essential fuel that accelerates your success as an entrepreneur.  By going offline you get a chance to learn from the best in your niche, establish your own authority, and make tons of valuable contacts that will come in handy on this…