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Tech Cocktail

3 Tech Tools to Hire Without Breaking the Bank

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Technology has opened up our world with thousands of networking platforms flooding the vast digital landscape of the internet. You can have billions of search results in front of your eyes in 0.31 seconds, and photos from friends and strangers buzzing into your phone from the other side of the world. We can find the… Read more »



How to Not Annoy Journalists at Conferences 

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Listening to a panel of investors at one of our events, I was amused to hear that they have many of the same pet peeves as journalists when it comes to pitches. Cc’ing all the partners at a VC firm or – even worse – bcc’ing your pitch to dozens of people with the salutation… Read more »


PR 101 for Startups: When, why, and how to hire a PR firm

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  “Can you get me some media attention?”  As the owner of a public relations and public affairs firm, I should be thrilled to hear these words from a potential client.  In reality, it’s a terrible place to start the conversation.  Too many times startups decide, for a cadre of reasons, that they want some attention. … Read more »


The Pygmalion Effect: You Control Your Employees’ Potential 

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In an (in)famous study of elementary school students, researchers tested their intelligence and reported to teachers which ones had performed exceptionally well. But their findings came with a warning: don’t treat these students differently, and don’t tell anyone about the results. The teachers were even observed to make sure they didn’t spend extra time with… Read more »