Tips & How To’s

4 Tips for Setting Up a Productive Home Office

By | Jun 16, 2015 at 6:00 pm

If you work from home, you just owe it to yourself to establish a cozy and productive workspace. Carving out your home office will help you stay on task even when family and household issues threaten to impede your work. Here are 4 effective…

Marketing

The Marketer’s Guide to Video Keyword Research

By | Jun 15, 2015 at 4:19 pm

Video is a powerful marketing tool and if properly optimized, can be rewarded by Google in search results. Keyword research is an important step to ensuring more engagement and views for your videos, especially when optimizing for Google-owned, YouTube. To perform keyword research for…

Tips & How To’s

5 Strategies for Conversion Rate Optimization

By | Jun 14, 2015 at 10:00 pm

Every business is looking for new and innovative methods to optimize their website for higher conversion rates. While many marketers try the hit & miss rule that eventually leads to the discovery of the best tactics that work for them, any successful online marketing…

Tips & How To’s

5 Questions to Ask When Hiring a Mobile App Developer

By | Jun 14, 2015 at 6:00 pm

Having a mobile application can be a great benefit for a small business, especially one trying to build a relationship with its customers. Without the necessary expertise, however, it can be a very daunting task to get an app up and running. This challenge…

Tips & How To’s

How to Spot the Ethically-Challenged Entrepreneur

By | Jun 14, 2015 at 4:00 pm

Despite its reputation for fast-talking entrepreneurs, fast-moving investors, and horror stories of angels left choking on the dust of others’ glory, the startup world is built, fundamentally, on an unwritten code of ethics. In a world where little is verifiable, real numbers are hard…

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Tips & How To’s

How to Use Offline and Online Marketing Together

By | Jun 13, 2015 at 8:00 pm

Marketing campaigns can incorporate a wide variety of mediums to both reach as large an audience as possible and to reinforce the marketing or brand message. However the most successful of marketing strategies harness a range of methods that merge the offline world with…

Tips & How To’s

How to Get a Two-Sided Marketplace Off the Ground

By | Jun 13, 2015 at 8:00 am

Building a two-sided marketplace is tough. At best, that’s an understatement. Because a two-sided platform caters to two distinct user groups that derive value from the other, building such a network can quickly become a chicken-and-egg scenario, which ultimately requires asking people to take…

Productivity

These 3 Productivity Apps Will Be a Game Changer for Your Life

By | Jun 10, 2015 at 5:00 pm

The ever-changing lists of recommended apps appear time and again, to a point where it seems like every day a new listicle emerges, aiming to change your life with apps you’ve probably never seen and experienced before. Sports apps, health apps, insurance apps –…

Accounting

Invoicing Techniques To Avoid Late Payments

By | Jun 7, 2015 at 10:00 pm

One of the biggest problems for startups and small businesses is late payments. When a company is starting out, capital is stretched thin. Prompt payment is indeed essential to the smooth running of any business, but especially for those still finding their feet. There are…

Product

Need for Speed: User Behavior, Conversions, and Web Tweaks

By | Jun 7, 2015 at 10:00 am

Webmasters, marketers, and site/app owners are bombarded with myriad tips and tricks to improve conversions and grow the bottom lines on their web properties. These range from improving technical SEO to bettering social engagement rates, to even working on page design and layout. An…

HR and Recruiting

3 Types of Employees That Will Destroy Your Business

By | Jun 7, 2015 at 8:00 am

To be successful, a business owner needs to keep their eyes on many different spinning plates. Marketing, budgeting, and customer service are just a few of the very important facets that successful companies monitor in order to build on and expand their success. Much…

Tips & How To’s

3 Simple Growth Hacks to Save Your Startup Money

By | Jun 6, 2015 at 10:00 pm

Frugality is a good thing, whether your startup is in the earliest stages or your small business has already achieved success. Fortunately, there are a number of ways to save money without impacting your product or services. Consider these three frugal hacks. 1. Buy…

Tips & How To’s

6 Essential Questions for Determining Your Target Market

By | Jun 6, 2015 at 6:00 pm

The better you understand your customers, the faster your business will grow. Yet, new companies often struggle to determine their initial target market, by either shrinking it to the size of zero profits or broadening it to an unreachable scale. By asking the following…

Tips & How To’s

How Small Businesses Can Leverage Big Data for Success

By | Jun 6, 2015 at 2:00 pm

“Big Data” seems to be the phrase on everybody’s lips these days, and without a doubt, it has revolutionized the business world. Companies are getting valuable insights reading into mountains of data collected from all kinds of sources. Using Big Data simply makes sense,…