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After comparing Ooma vs Google Voice, we found that Ooma is the better VoIP service because of its impressive features, 24/7 customer support, and wealth of useful integrations. However, while we think Ooma is a better value overall, Google Voice is slightly more affordable, with a lower entry price of $10 per user, per month, and cheaper international call rates. It should be noted, though, that customers that don’t already have access to Google Workspace will be required to shell out an extra $6 per user, per month for the service.
Whether you’re switching VoIP providers or investing in the technology for the first time, the service you select will have huge implications for your small business’s productivity and growth. Our team of experts has poured hundreds of hours into researching the best VoIP services, to make it easier for you to compare leading telephony options.
For businesses focused on global communication, our guide to the best international phone call apps highlights other cost-effective options worth considering. But if you’re keen to find out more about how Ooma and Google Voice compare, read on. Or cut to the chase and get a VoIP price quote now to make sure you get the best deal for your business.
Ooma vs Google Voice: How Do the VoIP Services Compare?
We put Ooma and Google Voice head to head and here are our main takeaways:
- Ooma’s call management features are more advanced, and can be customized to fit complex user needs more easily than Google Voice’s feature set.
- Ooma offers a live chat and phone support service, while Google Voice only offers support by phone.
- Google Voice is better for small teams with low budgets, with an entry price of $10 per month, per user vs Ooma’s $19.95 per month, per user.
- Google Voice is more secure, as Ooma lacks certifications on its Office plan.
Learn more about how Ooma vs Google Voice compare below:
On this page:
- Ooma vs Google Voice: How Do the VoIP Services Compare?
- Best for Business Features: Ooma
- Best for Value: Ooma
- Best for Integrations: Ooma
- Best for Security Features: Google Voice
- Best for Customer Support: Google Voice
- Best for International Calling: Ooma
- How We Researched Ooma and Google Voice
- Ooma vs Google Voice: Verdict
- FAQs
Starting price The typical lowest starting price. The lowest price available for your business will depend on your needs. | Best For | Pros | Cons | ||
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Overall customer experience. Also great for retailers, due to strong inbound and outbound communication tools. | Google Workspace users | ||||
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Best for Business Features – Winner: Ooma
Both Ooma and Google Voice offer a comprehensive list of business features, but as you can see from our list below, Ooma wins this round hands down.
Ooma’s wealth of features makes it the obvious choice for businesses looking for a versatile VoIP solution. The platform offers a wide selection of call management features and its broad range of CRM integrations makes it especially helpful for customer-facing businesses.
In comparison, Google Voice only offers core VoIP features. But while Ooma’s list of features is more extensive, Google Voice is still a good choice for startup teams of five or fewer already using the Google ecosystem. Check out the lists below to see how the provider’s features compare side-by-side:
Ooma Features
- 3-Way Calling
- 7-Digit Dialing
- 911 Service
- Analytics (Ooma Office Pro)
- Call Blocking
- Call Flip
- Call Forwarding
- Call Logs
- Call Park
- Call Queue (Ooma Office Pro Plus)
- Call Recording (Ooma Office Pro)
- Call Transfer (includes music)
- Dynamic Caller ID (Ooma Office Pro)
- Company Directory
- Conference Bridge
- Desktop App (Ooma Office Pro)
- Extension Dialing (including to app)
- Extension Monitoring
- Fax Online
- Find me/Follow me (Ooma Office Pro Plus)
- Flexible Numbering
- Forward calls during device outages
- Intercom Service
- Mobile App iOS & Android
- Music on Hold
- Online Call Logs
- Overhead Paging
- Ring Groups
- Simultaneous Ring
- Smartphone app: 2-phones-in-1
- SMS Messaging (Ooma Office Pro)
- Toll Free Numbers
- Unlimited calling in U.S., Canada, Mexico, and Puerto Rico
- User Portal
- Virtual Extensions
- Virtual Fax
- Voicemail
- Voicemail Audio Email Attachments
- Voicemail Transcription (Ooma Office Pro)
Google Voice Features
- 911 service
- Advanced reporting (Premier)
- Call forwarding
- Desk phone support (Standard)
- eDiscovery for calls, voicemail, and SMS records (Standard)
- Free calling to Canada, Mexico, and Puerto Rico from U.S.
- Free calling to U.S. from any country
- Google Calendar integration
- Google Fi compatible
- Google Meet integration
- Mobile apps Android & iOS
- Multi-level auto attendant (Standard)
- Ring Groups (Standard)
- Service Level Agreement (SLA)
- Unlimited SMS in U.S.
- Usage and activity reporting
- Voicemail transcription
- Web Application
Call management
In terms of call management features, Ooma is pretty well-stacked. The provider offers virtual receptionist, call park, hold and transfer music, virtual fax, and more, all on its first paid plan ($19.95 per user, per month). While this is good, it’s hardly groundbreaking – at that starting price, these are all features that you’d expect from your VoIP system.
Google Voice, meanwhile, has a lot less going for it on the call management front. You’ll be able to forward calls and transcribe voicemail on its Starter plan ($10 per user, per month), but anything else noteworthy is reserved for its more expensive plans. So you’ll have to pay narrowly more than Ooma’s first plan – ¢5 more, to be exact – to unlock multi-level auto attendant, ring groups, and call recording, which are available on Google Voice Standard ($20 per user, per month).
Neither of these providers emerges from this comparison looking particularly good when it comes to call management. As a matter of fact, if it’s a priority for you, you’d be much better off going for GoTo Connect, RingCentral, Dialpad, or Zoom Phone.

Ooma’s call logs are searchable by date ranges. Source: Tech.co testing
Communication channels
In 2025, it’s increasingly important for VoIP platforms to encompass more than just phone systems. Again, neither of these providers is particularly forthcoming with their alternative communications channels, but it’s Google that does have a slightly better range than Ooma.
Alongside voice calls and SMS messaging, Google customers will also get seamless video conferencing courtesy of its integration with Google Meet. Added to which, a desktop and mobile app ensure that you can make calls from whichever device suits you, and there’s deskphone compatibility on Google Standard ($20 per user, per month) and above.
On the other hand, Ooma adds virtual fax and SMS messaging to video calling and video conferencing. While fax is available on all plans, you’ll have to opt for Ooma Office Pro ($24.95 per user, per month) if texting is a dealbreaker for you.
Training features
For growing businesses that want to onboard new sales agents, training features form an integral part of any modern VoIP offering. Unfortunately, this is another area where neither Ooma nor Google excel.
The former provides a pretty scant selection of training tools, including call recording (On Ooma Office Pro and above) and some analytics features which are only available on Office Pro and above. There’s no sign of monitoring, barge, and whisper – essential training tools that are quite common among VoIP providers.
Google has even less going for it, with only call recording to recommend it, and you’ll have to go for the Standard plan ($20 per user, per month) in order to get it. Simply put, neither of these providers places much emphasis on training. If it’s something that really matters to you, GoTo Connect, RingCentral, and Zoom might be worth exploring.

Google Voice supports call recording on its Standard and Premier plans. Source: Tech.co testing
Best for Value – Winner: Ooma
When it comes to price, at first it doesn’t seem a fair fight between Ooma and Google Voice. Google Voice starts at $10, nearly half the price of Ooma’s lowest tier. What’s more, its features seem fairly competitive. While Google’s Voice’s Starter tier won’t suit bigger teams, its Standard tier could do the job for $4.95 less than Ooma.
However, on closer inspection, it’s clear that Google Voice’s call feature limitations function as a ceiling for users. Growing businesses who want a phone system they can stick with and rely on will see the value in paying for Ooma in the long term, with its more wide-ranging tools and far stronger support team.
Also, bear in mind that you’ll have to pay an additional $6 per user, per month for Google Workspace if you don’t already have it. This brings Google’s first plan up to $16 per user, per month – just $3.95 less than Ooma, with far fewer features.
Ooma pricing
Ooma offers three tiers of pricing: Office Essentials, Office Pro, and Office Pro Plus.
Ooma Office Essentials retails at $19.95 per month, per user and comes with plenty of features, including a mobile app, hold music, call transfer options, and more. You also get a virtual receptionist, a feature that Google Voice’s Starter tier doesn’t offer.
Ooma Office Pro costs businesses $24.95 per month, per user and offers the above, and also throws in call recording, the desktop app, enhanced call blocking, and voicemail transcripts. Plus, it gives companies higher usage limits for audio conferencing and extension monitoring.
Ooma Office Pro Plus costs $29.95 per month, per user and offers everything in Office Pro with additional call queuing, hot desking, advanced call management, and call screening tools. This tier also offers additional integrations with Salesforce and Microsoft Dynamics 365.
Read our complete guide to VoIP costs.
Google Voice pricing
Google Voice has three tiers of pricing, but there is no free tier for business users. While personal users can access Google Voice for free, this isn’t the case for companies. If you’re on the fence, you could try out the personal service first to get to grips with Google Voice before committing.
Google Voice Starter goes for $10 per user, per month for up to 10 users. It offers free domestic calls in the U.S., unlimited SMS, 24/7 support, voicemail, and call forwarding.
Google Voice Standard is priced at $20 per user, per month, which offers desk phone support as well as ring groups and a multi-level auto attendant.
Google Voice Premier is priced at $30 per user, per month. This one comes with all of the above, and is available to an unlimited number of international locations, as well as offering advanced reporting.
Read our guide to the best Google Voice alternatives
Best for Integrations – Ooma
If a system offers lots of integrations, it will usually mean you can do more with it, connecting it too other tools seamlessly. When researching third-party integrations, we consider how well a VoIP system will be able to connect with your existing hardware and software. Unfortunately, when it comes to external connections, neither provider fares very well.
Software integrations
Ooma offers 13 integrations in total, covering a decent range of commerce, CRM, and workspace platforms. They are Salesforce, Microsoft Dynamics 365, Zoho, Freshdesk, Clio, AgencyZoom, NexHealth, Google Chrome, Zendesk, HubSpot, Square, Jobber, and QuickBooks. However it lacks basic analytics, SSO, and live chat integrations.
Google Voice, on the other hand, lacks compatibility with major software providers. It is designed to work with the existing suite of Google products, so if your business already uses the likes of Google Calendar and Google Meets, you’ll get the best out of its VoIP platform.

You’re able to integrate Google Voice’s VoIP service with the rest of Google Workspace. Source: Tech.co user testing
Hardware integrations
Ooma integrates with more deskphones than Google. Alongside its own model of phones, it is also usable with certain Grandstream, Yealink, and Cisco products. Meanwhile, Google is only compatible with a handful of different Poly products.
Best for Security Features: Google Voice
After we researched both VoIP providers, we found that Google Voice’s security features were better than Ooma’s.
Google Voice offers just about every VoIP security feature you could want, from TLS/SRTP encryption to multi-factor authentication (MFA). Ooma, meanwhile, has recently overhauled its security measures, meaning that you can now block calls from known and suspected scammers, as well as Caller IDs.
There’s not much in it, but Ooma lacks compliance certifications on its Office plan, so Google will be a more suitable option for small businesses that need a secure phone system.
Ooma vs Google Voice Customer Support: Winner – Ooma
Being unable to resolve a technical issue quickly is often worse than the issue itself, which is why strong customer support is so important.
If you’re looking for software with a strong support team, you’re better off going with Ooma. Ooma offers 24/7 support alongside just about every support feature under the sun – from an active user forum to a knowledge-based packed with resources. Ooma is even better than Vonage for customer support, and Vonage is one of the top providers on the market – in other words, it’s a strong point.
Google Voice offers round-the-clock help, which is better than some, but lacks crucial tools like live chat, making it less suitable for businesses that need fast responses.
Setup options
Setting up with Ooma is a simple affair. The company states that it will take around 20 minutes to set up your device and connect to the service. If you get stuck, there’s a customer support assistant on hand too. The video below demonstrates the steps required.
It’s a similar story with Google Voice, so you shouldn’t have much trouble getting started. If you do get stuck, Google has a handy step-by-step guide to follow on its site, meaning you shouldn’t go too far wrong.
Support options
As you’d expect, both Ooma and Google Voice offer good online support. Ooma offers more options, with 24/7 live chat, a setup assistant, written resources and telephone support – making it the clear winner when it comes to customer service.

Google Voice highlights some popular help resources in its pop-up Help bar to help you resolve issues. Source: Tech.co user testing
Google, by contrast, is rather lacking. Yes, it does offer 24/7 support, but it’s based entirely around online forms and tools, with no phone support option. This works fine for softphones, but setups with physical handsets may not be fully accommodated.
Google Voice
- Online support (24/7)
- Community forum
Ooma
- Live chat (24/7)
- Setup assistant
- Phone support (5am to 5pm PT)
- Online tools
- Forums
Best for International Calling: Winner – Google Voice
Both Ooma and Google Voice offer competitive rates when it comes to international calls. As is fairly standard with such services, domestic calls to the U.S. & Canada are included in the package, and both providers offer free calls to Puerto Rico, too. Ooma goes a step further by also including calls to Mexico, free of charge.
For businesses that mainly place calls within North America, there’s a logic to sticking with Ooma and getting these calls for free. If you’ll often be calling a range of countries further afield, however, in most cases we found that Google Voice offered cheaper international calling rates, as you can see in our table below.
US & Canada | Mexico | UK | India | ||
---|---|---|---|---|---|
Included | Included | Included | Included | Included | |
$0.06 | Included | $0.01 | $0.04 | $0.01 | |
$0.05 | $0.028 | $0.039 | $0.02 | $0.01 | |
$0.09 | $0.029 | $0.042 | $0.02 | $0.02 |
We take our hands-on testing and impartial analysis seriously, so you can have complete confidence that we're giving you the clearest, most useful recommendations.
After conducting an initial exploration to identify the most relevant, popular, and established business phone platforms on the market, we selected 10 top VoIP systems and took a deeper dive into their plans to find out more about the features and functionality on offer.
Based on years of market research, product testing, and user needs analysis, we've established a VoIP system research methodology that scores each product in eight core categories of investigation, which are broken down into 44 further subcategories. With this framework, we cover everything from internal communication tools and security options to niche training features, and it ensures we can accurately assess each product's value for its price and suitability for different types of businesses.
Our main research categories for VoIP phone systems are:
- Call management features - The presence and quality of call handling features including basic features such as call forwarding, and voicemail, as well as more advanced features like auto-attendant, and interactive voice response (IVR).
- Communication channels - Features designed to support communication other than calling, including integrations with websites and social media platforms.
- Training features - The presence and quality of features designed to support onboarding and training, like call barge, call whisper, and performance dashboards.
- Customer support - The assistance and resources provided by the VoIP service provider to customers, including online resources, knowledge bases, and access to customer support representatives and AI chatbots.
- Security options - The measures and features implemented by the VoIP service to ensure the confidentiality, integrity, and protection of voice communications and data.
- Pricing factors - The pricing structure associated with the VoIP service, including factors such as monthly subscription fees, domestic and international call rates, setup fees, hardware costs, and extra costs like add-on features or services.
When it comes to calculating a product's final score, not all testing areas are weighted evenly, as we know some aspects matter more to our readers than others, which are merely "nice to have." After hundreds of hours, our process is complete, and the results should ensure you can find the best solution for your needs.
Learn more about our research testing process
Verdict: Ooma beats Google Voice
Both Ooma and Google Voice would serve as robust VoIP telephone solutions for any business, but ultimately it’s Ooma that comes out on top. Sure, Google Voice may be the cheaper option for those calling outside of the Americas, but Ooma shines when you start to drill down into its overall feature offerings. Google Voice’s support options are much more limited than Ooma’s too, making it less useful for businesses needing queries answered fast.
With the best security features we’ve reviewed and better external connections than Ooma, Google Voice is still a solid VoIP solution — especially for a fledgling business with wide international trade. If you’re still undecided between the two, check out our VoIP comparison page for a customizable quote.
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