Marketing & Social Media

How AI-Assisted Marketing Is Taking Over Customer Service

By | Aug 3, 2017 at 7:15 am

The rate of technological development occurring in the business world and the continued evolution of Artificial Intelligence in its processes makes one wonder what the future holds for entrepreneurs, and big businesses alike. Artificially intelligent robots are in the race against human marketers to…

Marketing & Social Media

10 Things You Need to Run Your First Networking Event on the Cheap

By | Jul 30, 2017 at 12:20 pm

You would think that it is nearly impossible to organize and run a networking event with an almost zero budget. But believe it or not, it is very possible. Trust me, I’ve been there and done that. However, you might need to bring with…

Marketing & Social Media

Austin

Staying Authentic Is the Key to Attracting Customers

By | Jul 20, 2017 at 12:20 pm

Before investors are really going to dump a pile of cash in your lap to build your business, they are going to want to see some traction and customer acquisition. We asked three startup companies what they did to acquire customers through social media…

Marketing & Social Media

Portland

How to Optimize Your Customer’s Testimonials

By | Jul 12, 2017 at 5:00 pm

For the majority of today’s customers, testimonials play a significant role in purchasing decisions. A testimonial can help solidify a consumer’s product selection, help the customer trust a business, and even help generate a new desire for a product the consumer wasn’t previously shopping…

Marketing & Social Media

Denver

The Dark Side of Digital Advertising

By | Jun 28, 2017 at 5:00 pm

It’s been forty years since the first installment of the Star Wars series captivated a generation of moviegoers, but the universe George Lucas built in his imagination is more relevant now than ever. Throughout the series, audiences have seen the characters face temptation, but at the…

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Marketing & Social Media

5 Affordable Graphic Design Programs to Make Your Creations Pop

By | Jun 22, 2017 at 11:10 am

You know how good cookies taste so much better when you’ve made them yourself? It’s just so satisfying–especially when other people like them too. The same can be said for a great piece of visual content that you create yourself. A like-worthy Instagram graphic or an…

Marketing & Social Media

Survey: The 4 Marketing Trends You Need to Know in 2017

By | Jun 21, 2017 at 10:50 am

Some large-scale marketing trends can be seen a mile away. It’s not surprising that marketers are increasingly interested in Instagram, the most visual, niche-focused, influencer-friendly social platform out there. We even know why they stay away from the creative haven of Tumblr, which doesn’t offer…

Marketing & Social Media

4 Game-Changing Influencer Marketing Trends

By | Jun 17, 2017 at 2:30 pm

Influencer marketing has evolved significantly over the last year, as marketers in wide-ranging industries have embraced the strategy. Not only have micro-influencers become an important part of the landscape, but influencers are starting to emerge in the B2B space as well. In the meantime,…

Marketing & Social Media

3 Reasons Why Podcasts Will Best Stretch Your Advertising Dollar

By | May 26, 2017 at 10:30 am

In the advertising community, the money is beginning to flow to specific areas: Instagram is a rising star, and Pinterest is doing well for itself as both are visually oriented, allowing them to showcase products with that extra pizzazz. But forget social media platforms for…

Marketing & Social Media

Marketing With Emotion Helps Build Customer Relationships and Revenue

By | May 25, 2017 at 7:00 pm

Somewhere in the history of marketing, we decided to silo our marketing skills and strategies to be either B2B or B2C. The problem is, businesses are made up of people, not pre-programmed robots. That same IT buyer you may be targeting is also making…

Marketing & Social Media

The Seven Most Popular SEO Myths

By | May 22, 2017 at 3:30 pm

Ensuring that a website’s rankings are as high as possible is not an easy thing. I’ve noticed over the years that some folklore has crept into the picture, oftentimes mystifying how SEO works best. Simply put, high-quality content, careful measurement, and performance fixes should…

Marketing & Social Media

5 Tips to Boost Media Shares and Conversion

By | May 19, 2017 at 2:20 pm

Social media is a powerful marketing tool for your business, but if your followers aren’t engaging with or sharing your content, you won’t see much growth. A great social media marketing strategy is what turns likes and shares into leads and sales. With a…

Marketing & Social Media

8 Ways to Make Your Infographic Pop

By | May 3, 2017 at 10:30 am

If you’re a marketer, educator, business owner or blogger, you will likely already know that infographics are one of the top performing types of visual content out there. But coming up with an original topic for this type of content isn’t easy. The problem is,…

Marketing & Social Media

6 Ways Infographics Can Boost Your Content Marketing

By | Apr 24, 2017 at 10:30 am

You are more likely to remember a new contact on your phone if you saved their information with their face rather than their name. Why? Your brain is capable of processing visuals about 60,000 times faster – and more effectively – than text. This…