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Marketing & Social Media

Secrets to Turn Your Email Signature into a Marketing Asset

By | Dec 27, 2017 at 5:22 am

You communicate each day by email. Your employees do the same. All these messages speak about your company, your brand. The Email Signature that concludes them plays a vital role. It is both a source of information, a business card, an invitation to discover your brand, a reminder…

Facebook

7 Step for Getting Low Cost Leads with Facebook Lead Ads

By | Dec 14, 2017 at 4:44 am

For any business big or small lead generation is one of the most critical components and is key to survival and growth. You need leads. Period. So where can we get these leads from? I’m going to show you a really quick and easy…

Marketing & Social Media

3 Ways Artificial Intelligence Can Boost CRM Initiatives

By | Dec 1, 2017 at 7:15 am

While customer relationship management systems have made data accessible, manually processing and analyzing that data is prohibitively time- and resource-consuming for many businesses. Conversely, by using artificial intelligence, you can go through reams of data and come away with more than just a migraine….

Marketing & Social Media

Chicago

15 Favorite Companies Winning the Branding Game

By | Nov 27, 2017 at 8:30 am

When you consider your favorite products in the marketplace, branding may have a lot to do with which ones you choose to purchase. According to a report by LinkedIn, 80 percent of consumers are like to evaluate a solution from a brand they follow…

Marketing & Social Media

5 Building Blocks to Develop a Compelling Story

By | Nov 13, 2017 at 8:30 am

At the core of it’s effectiveness, storytelling is how people learn about the world. Author of the Happiness Hypothesis, Jonathan Haidt, PhD and NY Times bestseller, explains that the “human mind is a story processor, not a logic processor.” Features and functions relate more…

Marketing & Social Media

Chicago

Marketing on Too Many Platforms Can Lead to a Lack of Focus

By | Nov 13, 2017 at 7:15 am

When you’re trying to get your brand or product out there, it’s easy to use the spray and pray marketing method and see what sticks, but that’s not always the best approach to get the biggest ROI for your time and effort. We talked…

Marketing & Social Media

Is Your HVAC Company Growing a Brand?

By | Nov 9, 2017 at 5:25 pm

Branding is the identity of a company. The stronger the brand message is, the more distinct the company’s identity will be. A recognizable brand with a strong identity is one of the foundations of business success, in the HVAC niche and every niche. With…

Marketing & Social Media

Why Some of the Oldest Internet Tech is Still Reliable

By | Nov 3, 2017 at 5:00 pm

Email is older than the Internet itself. The first system resembling email was MAILBOX, which was developed at the Massachusetts Institute of technology in 1965. Over the years, email technology has evolved and email providers have added a number of new features. However, the…

Marketing & Social Media

Los Angeles

3 Ways to Leverage Micro-Influencers and Grow Your Business

By | Oct 24, 2017 at 6:30 pm

One of the major shifts we have seen in consumer behavior is how reliant they are on reviews and third party recommendations. In fact, 71 percent of people say they make buying decisions based on recommendations they find on social media. These social recommendations…

Marketing & Social Media

How the Rise of Live Streaming Impacts Digital Marketing

By | Oct 24, 2017 at 5:00 pm

Live streaming has evolved from a trendy phenomenon into a full-blown marketing strategy used by brands and businesses in nearly every industry. Rather than telling us about company updates and initiatives, brands are showing us. The rise of live streaming among social media’s most…

HR and Recruiting

New Jersey

Why Companies Should Invest in an Internal Marketing Team

By | Oct 16, 2017 at 9:20 am

Businesses spend thousands (sometimes tens of thousands) of dollars to market themselves by looking to outside avenues like social media, ad platforms, email marketing and search engine optimization. A far more effective investment is creating a well-equipped internal marketing team — a team of satisfied,…

Marketing & Social Media

5 Social Media Marketing Mistakes You Need to Avoid

By | Sep 10, 2017 at 12:45 pm

These days, brands in all shapes and sizes are posting actively on social media sites, trying to get their market’s attention. If you’re launching a new brand or business, you need to prepare to fight for some of the social user’s precious browsing time….

Marketing & Social Media

5 Ways to Use White Papers for Lead Generation

By | Sep 5, 2017 at 6:30 pm

Generating white papers or research that can be shared with customers or the public can help give your company credibility in the space and help build lead generation. We asked five founders how they use case studies to their advantage and generate leads. Showcase…