Tips & How To’s

Philadelphia

5 Tips to Hiring an SEO Company

By | Jun 19, 2017 at 6:30 pm

While there are no shortage of SEO companies, picking the right one might be tricky and having a hiring strategy that includes exactly what to look for when contracting an SEO company will save you time and result in a greater return on investment….

HR and Recruiting

12 Unspoken Rules of Talent Acquisition in Online Startup

By | Jun 19, 2017 at 5:00 pm

Acquiring talent can be tricky especially if your startup just launched, and it might be tempting to hire newbies and amateurs. Instead, entrepreneurs should practice unwritten rules to acquire the talent they deem necessary for building a successful startup. As such, these rules should help…

Productivity

Study: Office Jargon Is Making You Less Productive

By | Jun 19, 2017 at 11:30 am

If you feel like you don’t have the bandwidth to buckle down, think outside the box, or hit the ground running, you might need to move the goalposts and drill down your strategy going forward. The best practices include touching base with a mentor…

Startups & Apps

San Francisco

Searching for Stephs: Identifying the Greats in Early-Stage Startups

By | Jun 19, 2017 at 10:50 am

At my investment firm, we look for “Stephs” — as in NBA player Steph Curry for the Golden State Warriors. Why? He’s the underdog that no one expected to be great. As the skinny, baby-faced son of Dell Curry, every major Division 1 school…

HR and Recruiting

Seattle

4 Ways Startups Can Structure Job Interviews to Avoid Bias

By | Jun 16, 2017 at 10:50 am

The job interview is a tricky task for any company, but it’s a sink or swim task for an early-stage startup. Keeping a company’s culture intact and healthy is essential, and when a company is just a handful of individuals, any new hire will…

Marketing

Orange County

Why You Should Get a Job in Customer Service Before Launching a Startup

By | Jun 15, 2017 at 6:30 pm

With any product or service you are going to deal with customers and their complaints. In order to gain a better understanding of people and deal with conflict resolution, one founder suggests for you to get a job in a certain area. Chris Van…

Tips & How To’s

4 Things You Need To Know Before Registering A Domain

By | Jun 15, 2017 at 1:45 pm

Whether you are a solopreneur or small business, having an online presence is a must. After all, your website will likely be the first impression of any potential customer or client. Fortunately, there are plenty of ways to go about getting set up with…

Tips & How To’s

NYC

It’s Time to Change the Way You Track Progress

By | Jun 14, 2017 at 6:30 pm

You never want to bite off more than you can chew. Ever. Seriously, overexerting yourself, especially in the startup world, can have dire consequences for your future. However, the drive to be innovative is more than understandable, as so many tech entrepreneurs build products…

Marketing

6 Influencer Marketing Tools to Boost Your Company’s Online Presence

By | Jun 14, 2017 at 5:00 pm

For startups that barely have any presence online, the key to getting an audience’s attention is to leverage the reach of influencers. These include bloggers, social media celebrities, actors, or anyone else who can sway the purchase decisions of potential customers. There are many…

Opinion/Analysis

San Francisco

The Podcast Industry Just Saw a Tectonic Shift in Analytics

By | Jun 14, 2017 at 2:30 pm

Late last week, during Apple’s Friday WWDC talk covering their podcast sector, a seemingly unassuming tweak was announced. Yet it’s perhaps the biggest revelation the podcast world has ever seen. Apple is making in-episode analytics available to podcasters on its platform. Since Apple’s podcast…

Tips & How To’s

7 Practices That Drive Away Talented Employees

By | Jun 14, 2017 at 11:30 am

Ask any entrepreneur in the world and they’ll tell you that the key to success is a good team. If you can’t hire, train, and delegate work to qualified employees, your good idea isn’t going to get passed the development stage. However, once you’ve…

Marketing

Tips to Ensure Healthcare Marketing Campaigns are HIPAA Compliant

By | Jun 13, 2017 at 6:30 pm

Searching for health-related information on the Internet is perhaps one of the most popular activities today.  Statistics reported by Pew research data indicates that about 72% of internet users have been found looking for healthcare information online. And in an attempt to keep pace…

Culture

Survey: Consumers Definitely Care About a Company’s Ethics

By | Jun 13, 2017 at 10:50 am

Today, in surveys that Uber probably should have looked into before now: Consumers “overwhelmingly agree” that a company’s employee ethics influences the consumers investing and buying decisions. Millennials in particular refrain from “purchases and investments that conflict with their moral compass.” The report comes…

Tips & How To’s

12 Leadership Tips to Build a Cohesive Team

By | Jun 13, 2017 at 7:15 am

Leadership qualities are important to gain if you want to find success in the business world. While this is easy to understand, it is sometimes frustrating knowing where to turn for leadership advice.  Here’s a list of leadership qualities that can help you have…