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Tips & How To’s

7 Hidden Costs of Building a Website

By | Mar 15, 2018 at 11:00 am

You don’t have to be an expert to launch a website anymore. With all the DIY solutions on the market, small businesses can get their brand up and running online within minutes. However, there are unexpected hidden costs of building a personalized site that…

Tips & How To’s

How to Set Up Parental Controls on Your Chromebook

By | Apr 25, 2018 at 9:00 am

Chromebooks are perfect for children. They’re light-weight, hold a day-long charge, can be operated easily, and are browser-first, without any risks of downloading sketchy software. Best of all, they’re cheap, too. Despite all these kid-friendly credentials, a lack …

Tips & How To’s

5 Ways URL Shorteners Can Impact SEO

By | Mar 29, 2018 at 12:45 pm

Finding a way to climb up in PageRank without spending a ton of money is good for any small business. While URL shorteners have been around for many years, marketing experts say the manner in which they’re used can impact engagement with current and…

Personal Branding

5 Domain Name Generators to Help Create Your Brand

By | Feb 27, 2018 at 2:00 pm

There is certainly an art to creating a brand name. And whether you’re starting a blog or launching a new company, brainstorming that perfect name can be exhausting. For the majority of startups or small business owners, hiring a digital agency to generate a…

Blogging

Launching a Blog Is More Than Just a Fancy Name

By | Feb 20, 2018 at 4:30 pm

In 2001, a Chinese hacking group penetrated Brian Kreb’s home network. At the time, he was a reporter for the Washington Post, and following this breach, he became obsessed with learning more about computer and Internet security. Then, he decided to share it with his…

Startup_Mixology_300x250

Personal Branding

5 Ways the Wrong Domain Name Will Impact Your SEO

By | Jan 15, 2018 at 1:30 pm

Having the right domain name can make a big difference when it comes to attracting new customers. Anne A. Ward, O’Reilly author of The SEO Battlefield and CEO of CircleClick Media, said punctuation, top level domains, and even spellings can impact the ease of getting…

Marketing

5 Tips For Attracting Female Customers

By | Jan 10, 2018 at 1:30 pm

On a global scale, more women are in the workforce, and within the household they drive 70-80 percent of all consumer purchasing decisions. Women also have a “multiplying effect” in that they make purchasing decisions not only for their immediate and extended family, but…

Culture

4 Mistakes to Avoid at the Office Christmas Party

By | Dec 22, 2017 at 12:45 pm

The office Christmas party is a staple of business culture. Whether you’re a big corporation or a small startup, engaging in a little holiday cheer with your coworkers before taking some much needed time off has become the unofficial send-off for the holiday season….

Tips & How To’s

3 Tips to Remember When Managing Email Over the Holidays

By | Dec 19, 2017 at 2:30 pm

Email: the bane of a modern worker’s daily productivity. Open and respond to a dozen emails at the start of your day, and you’ll still have another one or two dozen in your inbox by the end of it. And over the holidays, when…

Tips & How To’s

5 Smart Yet Simple Ways to Retain Your Online Customers

By | Dec 18, 2017 at 8:30 am

Conversations today have gone digital. Millennials are so used to this shift that a minute without the internet is an immediate crisis. With the advent of the internet, we can easily conduct business transactions with the click of a button, and the interest in…

Productivity

NYC

8 Tech Tools to Help Improve Your Bottom Line

By | Dec 5, 2017 at 5:00 pm

Technology has completely changed the way that many companies approach their work, but are you taking advantage of all the resources that are available to you? Today’s tech tools can help your company with everything from sales and customer acquisition to productivity and …

Jobs

6 Ways to Get Comfortable Asking for What You Want

By | Dec 15, 2017 at 5:00 pm

It’s tough to ask for what you want — but if you never ask, you’ll never receive. As an entrepreneur, business builder and corporate ladder climber, I’ve had to get comfortable asking for what I want. It’s rarely given. The tough part is, as…

Productivity

How to Get to the Core of Unproductive Meetings

By | Dec 15, 2017 at 7:15 am

The “no-meeting day” has recently become a phenomenon of sorts. The idea is to give employees an entire work day that their company, department or team has designated 100 percent meeting-free. Companies in the technology, healthcare and business sectors have been eager to …

Marketing

New York

How Companies Can Plant Roots in a Community

By | Dec 14, 2017 at 8:30 am

Consumers don’t favor Whole Foods over Walmart for reasons relating to the chains’ respective sizes or ubiquity — it’s because only the former serves as a catalyst to community. The competitive difference between the homogenous corporate paradigm embodied by Walmart and …