Personal Branding

5 Domain Name Generators to Help Create Your Brand

By | Feb 27, 2018 at 2:00 pm

There is certainly an art to creating a brand name. And whether you’re starting a blog or launching a new company, brainstorming that perfect name can be exhausting. For the majority of startups or small business owners, hiring a digital agency to generate a…

Blogging

Launching a Blog Is More Than Just a Fancy Name

By | Feb 20, 2018 at 4:30 pm

In 2001, a Chinese hacking group penetrated Brian Kreb’s home network. At the time, he was a reporter for the Washington Post, and following this breach, he became obsessed with learning more about computer and Internet security. Then, he decided to share it with his…

Personal Branding

5 Ways the Wrong Domain Name Will Impact Your SEO

By | Jan 15, 2018 at 1:30 pm

Having the right domain name can make a big difference when it comes to attracting new customers. Anne A. Ward, O’Reilly author of The SEO Battlefield and CEO of CircleClick Media, said punctuation, top level domains, and even spellings can impact the ease of getting…

Marketing

5 Tips For Attracting Female Customers

By | Jan 10, 2018 at 1:30 pm

On a global scale, more women are in the workforce, and within the household they drive 70-80 percent of all consumer purchasing decisions. Women also have a “multiplying effect” in that they make purchasing decisions not only for their immediate and extended family, but…

Culture

4 Mistakes to Avoid at the Office Christmas Party

By | Dec 22, 2017 at 12:45 pm

The office Christmas party is a staple of business culture. Whether you’re a big corporation or a small startup, engaging in a little holiday cheer with your coworkers before taking some much needed time off has become the unofficial send-off for the holiday season….

Tips & How To’s

3 Tips to Remember When Managing Email Over the Holidays

By | Dec 19, 2017 at 2:30 pm

Email: the bane of a modern worker’s daily productivity. Open and respond to a dozen emails at the start of your day, and you’ll still have another one or two dozen in your inbox by the end of it. And over the holidays, when…

Tips & How To’s

5 Smart Yet Simple Ways to Retain Your Online Customers

By | Dec 18, 2017 at 8:30 am

Conversations today have gone digital. Millennials are so used to this shift that a minute without the internet is an immediate crisis. With the advent of the internet, we can easily conduct business transactions with the click of a button, and the interest in…

Jobs

6 Ways to Get Comfortable Asking for What You Want

By | Dec 15, 2017 at 5:00 pm

It’s tough to ask for what you want — but if you never ask, you’ll never receive. As an entrepreneur, business builder and corporate ladder climber, I’ve had to get comfortable asking for what I want. It’s rarely given. The tough part is, as…

Productivity

How to Get to the Core of Unproductive Meetings

By | Dec 15, 2017 at 7:15 am

The “no-meeting day” has recently become a phenomenon of sorts. The idea is to give employees an entire work day that their company, department or team has designated 100 percent meeting-free. Companies in the technology, healthcare and business sectors have been eager to implement…

Marketing

New York

How Companies Can Plant Roots in a Community

By | Dec 14, 2017 at 8:30 am

Consumers don’t favor Whole Foods over Walmart for reasons relating to the chains’ respective sizes or ubiquity — it’s because only the former serves as a catalyst to community. The competitive difference between the homogenous corporate paradigm embodied by Walmart and the community-centered model cultivated…

Culture

How to Embed Accountability Into Your Company Culture

By | Dec 14, 2017 at 7:15 am

We all understand the importance of accountability in the business world. But like Mao Zedong so wisely observed, reading doesn’t quite prepare you to actually revolutionize your culture to incorporate accountability in a sustainable way. Here are some tools to equip you with the…

Marketing

8 Reasons Why Your Next Campaign Needs Video

By | Dec 13, 2017 at 6:30 pm

Video is fast becoming the key to successful businesses. While you still need a print campaign, you have to incorporate video into your marketing plan or you will not capture as many sales. You also have to be diverse in how you use video…

Accelerator

NYC

7 Ways to Fail When Applying to an Accelerator

By | Dec 12, 2017 at 1:30 pm

Failure is part of the startup process. And when it’s time to apply to an accelerator, making sure your company is presented in the best way on the application can significantly improve your chances. Since first launching in 2008, Dreamit has received thousands of applications –…

Podcast

Almost Half of America Uses Digital Voice Assistants Now

By | Dec 12, 2017 at 9:20 am

In the land of new media, audio might not be king yet, but it’s certainly a rising challenger to the throne. Americans listen to nearly four hours of audio a day on average, and as I reported yesterday, events like PodCon are springing up to…