GoDaddy Review

A simple website builder, with some limitations

3 stars

Easy To Use

GoDaddy has some nice features, but is far too restrictive as a website builder for us to recommend as highly as other services. GoDaddy is one of the biggest website builder and domain hosting companies in the world with 17.5m users. It hosts a remarkable 76m domains. While most website builders advertise on podcasts or YouTube videos, GoDaddy, on the other hand, likes to advertise during the Superbowl and sponsor Nascar racers - just another sign of its serious brand clout. With deep pockets to invest in its platform, GoDaddy also has some excellent customer support on offer.

3 stars

Easy To Use

Features

2 stars

Design Flexibility

3 stars

Value For Money

2 stars

Help & Support

2 stars

Ease of Use

4 stars
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Pros

  • Straightforward website editor
  • Impressively easy ADI
  • Fast signup process

Cons

  • Restrictive editor
  • Lack of apps or widgets
  • Limited choice of themes

In this review:

What is GoDaddy?

Firstly, GoDaddy, like a lot of other website builders, makes things easy for first-timers. It uses a simple, grid-based, drag-and-drop system to which you can add elements like images, text, videos and so on.

These drag-and-drop systems have become popular with website builders as they should, in theory, allow you to create a good-looking, usable and unique website without any specialist knowledge.

Secondly, as we mentioned above, GoDaddy has 24/7 customer support. You’ll be able to call them up at any time of day and find a solution for you problem – whether that’s building your website or changing your payment method. Most website builders offer live chat, email support or extensive knowledge hubs. So, if you’re not the most technically proficient, GoDaddy’s phone support might be useful.

We reviewed GoDaddy’s GoCentral website building platform, but it also offers a domain hosting service – domains are, basically, the website URL that your browser visits. For example, https://tech.co is our own domain. GoDaddy will also host WordPress domains, and you can even get a GoDaddy expert to build a bespoke site for you. GoDaddy is also one of the oldest website builders, being founded way back in 1997.

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GoDaddy: The Good

GoDaddy isn’t our favourite website builder and, while it does have some nice features, they aren’t ultimately enough to pull it up to the level of competitors such as Wix.

ADI

As we mentioned above, GoDaddy’s Artificial Design Intelligence function is impressive and the templates it generates look pretty good. GoDaddy also generates specific text and images which will fill out your templates. While it’s likely that you’ll end up deleting this content, it can be really helpful in starting out if you’re not certain what you’re going to fill your site with.

Intuitive Editor

When you come to edit the content on your website, you’ll find GoDaddy’s sidebar based page and content editor easy to get to grips with. It explains each element in jargon-free terms, and you’ll be able to see all of the changes you make in real time.

Adding elements to each page is very easy – simply click the big + button and you’ll be presented with a list of potential additions which are tailored to your site. So if you’re running a restaurant website, menus or reservation forms will appear at the top of the list before, say, text boxes or a PayPal donation button.

GoDaddy: The Not-So-Good

Sadly, GoDaddy has more negatives than positives. Unlike Squarespace or Wix, for example, GoDaddy isn’t purely focused on website building, and compared to these rivals it has certain drawbacks.

Restrictive Editor

While the GoDaddy editor is intuitive to use, it feels slightly restrictive. There just aren’t the same number of options to customize your site as there would be on Wix, for example. There aren’t the same number of font choices; the overall number of elements is surprisingly low and the templates feel slightly oppressive.

You can add custom code to your site, but only in specified custom code elements. The original code of the template can’t be edited either, unlike some of GoDaddy’s rivals.

There’s also no mobile editor. You’ll be able to see what your site will look like on mobile, but won’t have the option to make mobile-optimised changes.

Few Apps

There’s also an overall lack of apps. You’ll still be able to find Google Analytics tracking or OpenTable bookings, but compared to Wix and Weebly, GoDaddy’s app selection is spartan to say the least.

Lack of Support Options

While GoDaddy does have excellent 24/7, on-the-phone support, it lacks the support options that have become standard practice for other website builders.

There is no online chat or email support. GoDaddy’s knowledge base is also severely lacking in depth when compared to other website builders.

Blogging System

GoDaddy’s blogging platform is head-scratchingly basic. Functions that one would expect as standard simply aren’t present. You cannot, for example, change the font in a blog post (this is controlled by the website-wide style), you can’t add H2 or H3 headings to break up the text and you can’t even add hyperlinks. You’re only able to add images or text dividers

This might be due to GoDaddy’s WordPress hosting platform, which would be a better fit if you wanted to run a blog and use GoDaddy. But GoDaddy isn’t the only WordPress hosting company out there, so it’s really no excuse for the undercooked blogging platform.

Lack of Versatility

GoDaddy is so focused on building websites for businesses or online stores that it almost makes no sense to try and build any other sort of website. Blogs, as we mentioned above, are almost pointless, as are online portfolios.

This is down to the lack of non-business focused elements and the restrictive editor. These will limit the capacity of anyone trying to build a site with even a modicum of originality or creativity.

GoDaddy Pricing

As we mentioned above, GoDaddy is almost exclusively designed for businesses and online stores. And, because of this, it almost feels amiss to aim for anything other than the Business Plus or Online Store packages.

These will offer you features that most customers now expect of online businesses. Whether that’s text notifications for appointments and placed orders, or abandoned cart recoveries.

GoDaddy’s prices are, to be fair, quite competitive. There’s no free plan, but you do get a free 30-day trial. The most expensive Online Store package costs $29.99 per month, and the Business Plus plan will only set you back $14.99. However, the Personal and Business packages are simply too expensive given the low quality editing tools and lack of features.

Getting Started with GoDaddy

When you land on the GoDaddy website, it’s clear that it has a lot more going on than most other website builders. Rather than big, central images directing you to start building your website forthwith, GoDaddy’s site is much more cluttered, showing you the variety of the company’s offerings.

Creating an account is fast and straightforward, and, before you know it, you’ll be picking the name and the type of website you’ll be making – whether that’s a blog, a restaurant or an online shop.

GoDaddy’s artificial design intelligence (ADI) will then, based on the information you added, generate you a template with specific pre-loaded content.

There are a remarkable number of choices for which type of website you want to create. It won’t just give you a website template for a restaurant or a shop, but one specifically for a chicken wing restaurant, or a women’s clothing shop. This type of tailoring is nice, but as it’s only generating stock content, it’s ultimately not that useful – you’ll still want to tailor things to reflect your business, and no one else’s.

After you’ve generated your website template, you get to pick which style you want for your website. This will inform the layout, colours and fonts of your site. There are only eight to choose from, regardless of what type of website you pick.

You can change them around, but this is long-winded and difficult, and the omission of a completely blank style feels odd.

GoDaddy: The Verdict

If we’re honest, GoDaddy isn’t a great choice. There are much better website builders – such as Wix, Weebly or Squarespace – for pretty much every application you could think of.

If all you want from a website builder is the ability to construct a website, no matter how unoriginal, and the capability to talk to a support agent on the phone, whatever the hour, GoDaddy might be the right choice. However, if you want all the benefits of a slick, modern website builder, look elsewhere.

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