Anthropic has wound down its AI-generated blog by chatbot Claude, known as Claude Explains. The blog aimed to produce content for users looking for various Claude-related solutions.
While users complained about a lack of transparency regarding who was writing the blog, more than 24 websites were linking to Claude Explains posts before it shut down. An Anthropic spokesperson has shared that the blog was seen as a collaboration between human content experts and AI.
Businesses considering Claude or other AI chatbots as part of their content strategy shouldn’t aim to replace humans altogether, as a history of mistakes could indicate the AI is ill-equipped to carry out editorial duties independently as we know it today.
Anthropic Shuts Down AI Bot Claude’s Blog
AI startup Anthropic has removed its AI chatbot Claude’s blog, with the page now being redirected to its homepage. The blog, known as Claude Explains, provided content surrounding technical support for Claude users, and demonstrated the chatbot’s writing ability.
Speaking to TechCrunch, an Anthropic spokesperson previously said that Claude Explains would expand to topics ranging from creative writing to business strategy. It has since been revealed from a TechCrunch source that the blog was only a pilot meant to help with Anthropic customer requests and content marketing goals.
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Similarly, there have been questions raised via social media about how much of the writing on the blog was done by Claude. Anthropic has stated that the blog was overseen by “subject matter experts and editorial teams” who elevate Claude’s writing, providing “insights, practical examples, and […] contextual knowledge.”
However, on the now-defunct blog, it describes itself as “the Anthropic universe where Claude is writing on every topic under the sun,” which understandably caused confusion amongst readers.
‘Collaboration Between AI & Humans’
Anthropic has said that Claude Explains is a great example of collaboration between AI and humans, reminiscent of Microsoft’s Frontier Firm prediction for future businesses. In the setup, humans and agents work together, with one human worker managing several AI agents. Microsoft claimed this would help humans get back to doing the creative tasks that they do best.
The fact that Claude Explains was a collaboration suggests that AI in its current iteration, is unable to compete with the creative and editorial skills of humans. An Anthropic spokesperson said that:
“The editorial process requires human expertise.” – Anthropic spokesperson
Likewise, the company previously confirmed that it was still hiring across roles that involve writing, despite Claude’s blog drafting abilities. This further suggests a future where AI is assisting professional, human content writers and editors.
How Effective Could AI Be for Your Business’s Content Needs?
Evidence beyond Claude suggests that AI may not currently be powerful enough on its own to tackle your business’s content needs. Even the most sophisticated AI tools have been known to “hallucinate,” or make information up. This fault of many AI chatbots could contribute to why so many businesses are pivoting from the tech.
However, there have been a few developments as of late in the field of AI writing. OpenAI CEO Sam Altman has predicted that AI could one day handle “95% of what marketers use agencies, strategists, and creative professionals for today.” OpenAI have also reportedly developed an AI model that is tailored for creative writing, but this has come with various ethical complaints about using authors’ works to train machines.
If you are considering using AI as part of your company’s content strategy, we would suggest implementing it as part of a team of established marketers.
