Salesforce Easy Makes the CRM Accessible to Small Businesses

The affordable platform offers a wide range of new features that can help small businesses drive efficient growth.
Conor Cawley

Have you ever wanted to utilize the power of a top-tier CRM like Salesforce, but the investment was just too much for your small business budget? Well, you're in luck, as the most popular CRM in the world is launching a new platform that is more affordable and better equipped to handle the needs of small businesses.

Keeping costs low as a small business is one of the many keys to success. However, with all the quality business tools at your disposal, it can be difficult to stay within your budget if you really want to grow. That, combined with the looming recession, can make it feel like you're fighting an uphill battle as a small business owner.

Fortunately, the world's most popular CRM is looking out for the little guy, as Salesforce plans to launch a new platform that will specifically cater to the needs (and budget) of small businesses.

What Is Salesforce Easy?

Announced this week in a Salesforce blog post, Salesforce Easy is essentially a stripped-down version of the popular CRM that will provide a more agile and comprehensive experience for businesses of all sizes. Given the robust but complicated nature of the standard Salesforce platform, this kind of simplified version could make the CRM infinitely more accessible to your average business.

“We’ve heard overwhelming feedback from our customers that their organizations need to focus and simplify their operations to build resilience and deliver immediate value to their customers. That’s why we are announcing Salesforce Easy — with the swipe of a credit card, SMBs can start seeing results fast, while larger businesses can get up and running quickly with Salesforce and then rapidly scale with the tools they need along their growth journey.”

The platform is not live yet, but Salesforce will begin rolling out new products and solutions for marketing, commerce, and analytics in the coming weeks and months, so keep an eye out for updates to know when you can take advantage of this new platform.

What Can Salesforce Easy Do?

Perhaps the most attractive aspect of Salesforce Easy is that it only costs $25 per user per month, which is considerably affordable given the typically expensive plans found amount Salesforce options, particularly Salesforce Pardot, the company's marketing automation platform that can cost as much as $15,000 per month. Still, the low price isn't the only thing that will endear Salesforce Easy to small business owners.

For one, Salesforce Easy is adding a whole bunch of seamless third-party integrations — including Slack, Google, and Microsoft 365 — that will make signing on and generally interacting with the platform infinitely easier for employees and business owners a like.

On top of that, Salesforce Easy makes the robust analytics, automations, marketing, and sales features associated with Salesforce into a more easily manageable interface. While Salesforce is infamously considered an overly complicated platform for beginners, Salesforce Easy is designed to put all of that information in easily digestible dashboards.

Simply put, Salesforce Easy is going to do exactly what the name suggest — make Salesforce easy to use for once.

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Conor is the Senior Writer for Tech.co. For the last six years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's written guest posts for the likes of Forbes, Chase, WeWork, and many others, covering tech trends, business resources, and everything in between. He's also participated in events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.

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