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What Is Social Media Management?

July 23, 2018

12:35 pm

Social media management refers to the use of a wide range of tools, software, and services that make sharing content on social media easier for businesses of all sizes. By scheduling social media posts in advance, engaging with your target audience, and managing your responses quickly, you can make social media a priority. And at this point in the game, if you aren’t making social media a priority, you’re in trouble.

Social media has an integral part in the business landscape. With 3.2 billion people using social media around the world, and 11 new users every second, it’s safe to say the fad has turned into a global standard. Social media management tools and services can help you reach this huge audience and make running a social media campaign decidedly simpler.

In this comprehensive guide, we’ll explain how you can take advantage of social media management and traverse the new media landscape in style.

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What Is Social Media Management?

Engaging with your audience through social media is more important than ever. Customers interact with brands via Twitter, Facebook, Snapchat and more, and they expect fast responses and professional outputs.

However, with limited resources and little know-how, small businesses may not always have the time or knowledge to make an impact on platforms like Facebook, Instagram, and Twitter. 

That’s where social media management comes in.

Social Media Management Tools

If you’re just dipping your toe in the social media marketing waters, do-it-yourself tools are a great way to get started. These platforms can help you manage your own campaigns with simple, comprehensive interfaces designed for the most novice of social media manager.

Plus, social media management tools are often very affordable, and many offer free versions to test out before you buy. However, if you want to really make a difference on social media, you’re going to need a bigger boat.

Social Media Management Services

While social media management tools can help your company increase the quantity of your content, improving the quality of your content is just as important when it comes to engaging your target audience.

Fortunately, social media management services are equipped with the knowledge and resources to manage your social media presence right. Through targeted posting, sponsored ads, and a wide range of social media tactics that are far beyond common knowledge, these services can bring your social media game to the next level.

What Can Social Media Management Do for Your Business?

Whether you hire a social media marketing service or take advantage of a wide range of tools, you’ll be able to transform your strategy from drab to fab without spending too much or wasting too much time. You’ll be able to:

  • Manage multiple accounts across various platforms
  • Analyze social engagement
  • Schedule posts in advance
  • Receive comprehensive reports of analytics
  • Monitor comments and respond efficiently
  • Collaborate with team members on content

As with any additional software or service your company takes advantage of, the ultimate goal of social media management is to save time and improve profits. So how does social media management create specific benefits for your company?

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Social Media Management Benefits

Social media management tools and services are designed to make marketing easier, which ultimately increases profits. After all, what’s the point of paying for new software or services if they aren’t going to improve your bottom line? Social media management tools and services come with a bevy of helpful benefits that will reinvigorate your marketing efforts and put your company in front of your target audience.

Social media management can help you:

  • Save time

    by scheduling posts in advance, rather than burdening yourself with remembering to post at peak hours during the day.

  • Increase authority

    by posting multiple times a day on a wide range of platforms.

  • Understand your audience

    by providing in-depth analytics that explain who is following you, where they’re coming from, and what they want from your business.

  • Improve customer support

    by creating a simple pathway for customers to inquire about your company through social media and making it simple for you to respond.

  • Take control

    of your brand’s reputation by allowing you to monitor comments and feedback more closely, and respond as quickly as possible.

  • Foster innovation

    by encouraging collaboration through a platform where multiple team members can discuss strategy for a social media campaign.

Clearly, social media management has benefits. But, understanding how it works is only the first step in deciding whether or not you should purchase one of these tools or services for your own business. So, what’s the next step? Cost.

How Much Does Social Media Management Cost?

Social media management tools and services vary in costs, which is why it’s so important to get a tailored quote before you make a decision. Above all, you’ll want an accurate estimate of how much social media management tools and services will cost for the particular scale and needs of your business.

what is social media management?

Cost of Social Media Management Tools

Most social media management tools charge by two important factors: the number of accounts you plan on managing and the number of posts you plan on scheduling in advance.

Social Media Accounts

The beauty of social media management tools is your ability to schedule posts for Facebook, Instagram, Twitter, and even LinkedIn from a single platform. However, depending on how many accounts you’re looking to manage, the price could go up.

Whether you’re popular on a wide range of platforms, or just have six different Twitter accounts that you want to manage, make sure you know exactly how much it costs to add extra accounts to your service, as it could cost you a pretty penny.

Social Media Posts

The primary purpose of social media management tools is to schedule posts in advance so you don’t need to perfectly time out your day to hit those peak hours. However, if you’re trying to take the “quantity over quality” approach, you might need to pay a little extra.

Even if you only have one account, some social media management tools will put a limit on the number of posts you can schedule in advance. The more posts you want to schedule, the higher the price, so make sure you take that into account when picking your tool.

Cost of Social Media Management Services

If you’re looking to truly break open the potential of a social media campaign, social media management services are the best way to go. The price is understandably a bit higher, but the results you’ll see from such social media marketing specialists will be more than worth it.

Unlike social media management tools, these services offer everything from marketing strategy to paid advertising to improve your overall strategy on social media. Because of this, social media management services vary greatly in cost depending on a wide range of factors, including:

  • The size of your company
  • How often you plan on posting
  • The type of services you require
  • Which platforms you want to share content on
  • The level of analytics you need
  • Whether or not you’ll provide customer service through social media

When it comes to social media management services, the varying costs make it imperative to get a customized quote before you make a decision. To get a good idea of what’s out there, take a look at a few tools and services we dug up just for you, below.

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Social Media Management Tools You Can Run Yourself

If you’d prefer to be hands-on with your brand’s social media, then there are some brilliant tools you can choose, to manage how you go about this. Social media for business shouldn’t involve logging into a standard Facebook or Twitter account, just like you would with a personal page. Businesses need to be smarter.

Social media management tools can let you schedule updates, manage customer service comments efficiently and learn about trends in how your customers interact with your brand. 

Some of the best social media management tools include:

buffer logo  Buffer – a great, simple to use interface

hootsuite logo  Hootsuite – lets you schedule an unlimited amount of posts

sprout social logo  Sprout Social – ideal for growing businesses

hubspot logo  Hubspot – marketing tools included, and a free trial available

ifttt logo  IFTTT – a super, free service to try

tweetdeck logo  TweetDeck – for Twitter only, but with lots of handy features

The question remains, is it smarter to attempt to tackle the social media feeds for your business yourself, or to trust this vital service to an expert? Done right, social media management can transform the way you interact with customers.

This isn’t something you can easily fit in between all your other business tasks, so think carefully before attempting to do it yourself.

If you’re confident in your ability to run a successful social media campaign, the above tools will be a great start. However, if you’re interested in significant improving your company’s presence on social media, the professional services listed below will not disappoint.

What Are the Best Social Media Management Services?

Put your trust in a social media management service and you’ll receive expert help that’s bespoke to your business and its needs. We’ve rounded up some of the best social media management services you can choose:

Hibu Social

hibu social media management services

Considering its status as the most popular social media platform in the world, marketing on Facebook is more than a good idea; it’s a necessity. That’s why Hibu Social focuses on getting your business the attention it deserves on everyone’s favorite social media platform.

Through social monitoring and targeted ads, Hibu Social taps can get your content in front of your target audience for the right price. They’ll even send monthly analytic reports so you know that the bang is worth the buck.

Lyfe Marketing

lyfe marketing social media management services

If you’re looking for a service that will manage a variety of accounts, Lyfe Marketing can help you out. By managing marketing on platforms like Facebook, Instagram, Twitter, Pinterest, LinkedIn, and even Google Plus, this social media marketing and management agency.

With management and advertising packages available for small and mid-sized businesses, you’ll be able to pick and choose exactly what you need to become a success. Plus, with other services available, you can completely revamp your entire marketing strategy.

SociallyIn

sociallyin social media management services

If data driven results on social media are what you’re looking for, SociallyIn can help you out. This simple, comprehensive platform will allow you to get a clear picture of your social media presence and will take make a unique, concerted effort to help you make an impact.

Through well-researched targeting and innovate engagement tactics, SociallyIn stays ahead of the shifting trends so that you’re always on the cutting edge of algorithm change and attitudes shifts.

Get a Quote for Social Media Management Today

Getting on top of your social media marketing strategy is imperative to succeeding in the world of business today. And, as we’ve shown here, social media management is the most effective way to get in the fight.

Picking the right solution, however, can be a bit daunting. But with an earnest understanding of your options, and a customizable quote, you’ll be able to decide on how you’re going to tackle your social media strategy.

Engage your audience and boost your profits with social media management.

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Conor is a writer, comedian and world-renowned sweetheart. As the Assistant Editor and Writer at Tech.Co, he’s written about everything from Kickstarter campaigns and budding startups to tech titans and innovative technologies. His background in stand-up comedy made him the perfect person to host Startup Night at SXSW and the Funding Q&A at Innovate! and Celebrate, posing questions to notable tech minds from around the world. In his spare time, he thinks about how to properly pronounce the word "colloquially." Conor is the Assistant Editor and Writer at Tech.Co. You can email him at conor@tech.co.

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