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Ecommerce

A Startup Guide to Launching a Store Front and Attracting Customers

By | Jul 14, 2017 at 2:30 pm

Running a business takes a lot of hard work, a little bit of luck, and all the advice you can get. Whether it’s from a long-time mentor or an article you saw on Facebook, being able to stay informed on business trends can be…

Tips & How To’s

New York

How to Boost Profits Thrоugh Upscaling and Сrоѕѕ-Ѕеllіng

By | Jul 13, 2017 at 6:30 pm

Twо mаіn wауѕ tо іnсrеаѕе уоur turnover is to have more traffic оn your website and increase your conversion rate. While bоth аrе effective, there are other ways to increase thе average vаluе оf an оrdеr by uрgrаding your рrоduсtѕ аnd оffеr сrоѕѕ-ѕеllіng. Aссоrdіng to…

Business

Boulder

Processes Can Fail Fast if You Don’t Have the Right Team

By | Jul 10, 2017 at 10:50 am

After spending time chatting with a product designer in a large tech company in L.A. about his company and observations of product teams, it felt like the whole conversation started when he said something like this, “I am not sure how product managers become product…

FinTech

How Bitcoin Can Help Expand Your Business Globally

By | Jul 7, 2017 at 7:15 am

If you are looking to expand your business internationally, Bitcoin could help expand your work and payment offerings globally. While you may have heard about Bitcoin, you may not realize that this alternative form of payment could benefit your business. Getting started with cryptocurrency…

Ecommerce

How to Boost a Customer’s Trust in Your Ecommerce Business

By | Jul 6, 2017 at 5:00 pm

Trust can be a challenge for an online businesses. If shoppers don’t feel secure providing their personal and financial information, how can business move their product out of the shopping cart? When customers put their faith in a new ecommerce site, it’s reasonable for…

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Security

Study: Online Shoppers Don’t Realize How Vulnerable They Are to Cyber Attacks

By | Jul 5, 2017 at 9:20 am

Online shopping is all about freedom. Unlike brick and mortar stores, ecommerce websites allow you to peruse dozens of stores, hundreds of sizes, thousands of brands, and millions of styles in the click of a button. However, this freedom apparently comes at a pretty…

Tips & How To’s

Irvine

How to Connect With Customers Through Targeted Content

By | Jun 27, 2017 at 8:30 am

The growing development of social media, smartphones and big data analytics are changing the world of online retail. Companies must alternate between the quickly-changing habits of those in touch with technology trends, while also remaining accessible and functional to customers still relying on older…

Trends

NYC

The Digital Renaissance of Fashion

By | Jun 22, 2017 at 12:20 pm

As a serial entrepreneur, Techstars alum, Cofounder of the New York Fashion Tech Lab, and advisor and mentor to numerous fashion tech companies around the globe, I’ve had a front row seat in witnessing, contributing to, and shaping the reinvention of fashion, retail and…

Ecommerce

4 Digital Strategies That Can Help Your Small Business Grow Globally

By | Jun 21, 2017 at 2:30 pm

In the internet age, scaling is easy. A digital storefront looks roughly the same whether its traffic is one hundred or one million unique page views a month, even though a real-life storefront would collapse under the foot traffic from a million customers. As…

Ecommerce

4 Ways to Improve the User Experience of Your Ecommerce Site

By | Jun 21, 2017 at 9:20 am

Running an ecommerce company is different than your everyday startup. While many entrepreneurs can rely on abstract marketing numbers and traction scores, measuring success in the ecommerce industry is pretty cut and dry: sell products or else. And if you want to make sure…

Ecommerce

Seattle

Amazon Loaned $1B to Third-Party Sellers Within the Last 12 Months

By | Jun 9, 2017 at 10:50 am

Amazon is bumping up its third-party loans, as a company executive confirmed to Reuters on Wednesday: The retail giant has loaned $1 billion to third-party merchants over the last 12 months. For comparison, in the four years between 2011 and 2015, Amazon loaned just…

Ecommerce

4 Best Shopify Apps for Ecommerce Startup Success

By | Jun 8, 2017 at 7:15 am

In 2016, there were 322.17 billion ecommerce sales in the United States alone according to Statista, and 2017 is projected to see 353.68 billion. This suggests that ecommerce continues to be a thriving industry. But just because there’s growth in the industry doesn’t mean ecommerce…

Ecommerce

6 Ways Tech is Changing the Game for Ecommerce Merchants

By | Jun 7, 2017 at 7:15 am

In 2017, the relationship between marketing technology and ecommerce is arguably stronger than ever. Representing a market share worth well over $22 trillion, the opportunities for eCommerce merchants to stake their claim are seemingly endless. As a result, new martech solutions are constantly emerging to…

Tips & How To’s

Los Angeles

Founder Advice: The Pursuit of Perfection Has Limits

By | May 30, 2017 at 8:30 pm

Putting unrealistic pressure on yourself to perform and excel could be limiting you to progress and succeed. We talked with Kyle Goguen, founder and president of Pawstruck.com, an online retailer and manufacturer of natural dog treats and chews, and asked him what advice he has for small…

Tips & How To’s

How to Salvage a Negative Customer Review

By | May 30, 2017 at 10:30 am

In 2004, Yelp! started the most prominent customer review site in the world. Over the next few years, other review sites emerged and are now seemingly ubiquitous: Yelp! for restaurants and local services, Glassdoor for jobs, and TripAdvisor for travel and tourism. Today, review…

Entrepreneur

10 Tips for Picking the Best Software to Use in Your Store

By | May 23, 2017 at 9:15 am

Having a good product or service is important. Without something worth selling, you’re not going to keep customers for long. But even if you have the best products in your industry, if your users can’t figure out how to buy what you’re offering, they’re…

Tips & How To’s

5 Ecommerce Tricks to Make Your Product Page Photos Pop

By | May 22, 2017 at 7:00 pm

If you want to succeed in the ecommerce game, it doesn’t matter what you’re selling. Look around the internet and you’ll be able to find anything. However, once they land on your page, customers will focus on one thing, the product photo. If your…