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Tips & How To’s

Boston

5 Ways Online Businesses Succeed When They Open a Physical Store

By | Sep 11, 2017 at 7:15 am

Although online-only business models promise higher returns, retail brands are starting to open brick-and-mortar locations to attract more consumers. Just look at Amazon. It wasn’t that long ago that retail-focused entrepreneurs were thrilled by the possibilities of online-only business models. Doing away with significant…

Ecommerce

NYC

How a New Chrome Plugin Combats Our $17B Impulse Shopping Problem

By | Sep 6, 2017 at 10:50 am

Ecommerce loves instant gratification. It’s likely the biggest change that the trillion-dollar commerce industry has seen during its introduction to the internet: Customers can now see something, click a button, and own it. Impulse shopping is up, and the fashion industry is struggling to…

Ecommerce

San Francisco

6 Ways Google Voice Search is Shaping E-Commerce

By | Sep 2, 2017 at 10:30 am

Be it Cortana, Siri, or Alexa, more and more people are switching to using Google voice search when surfing the web. And since it is a matter of paramount importance to follow the trend when you are a business owner, beefing up on voice…

Tips & How To’s

San Francisco

7 Websites That Keep Entrepreneurs Up to Speed on the Latest Trends

By | Sep 1, 2017 at 9:20 am

There’s a particular type of entrepreneur that loves a good side-hustle. The options are well-established: eBay flipping, Dropshipping, and affiliate marketing through a niche website are all practically tropes. But to get a foothold, you’ll need to pick a trend that people care about. And…

Ecommerce

NYC

Millennial, Gen X, and Boomer Brand Loyalty Varies By Industry

By | Aug 25, 2017 at 10:50 am

In the past 5 years retailers and malls have been closing up shop, and in turn shifting their energy towards online mediums such as Amazon. Regardless of where or how you make purchases, a lot of what fuels consumer buying behavior come down to…

Innovate Celebrate 2017
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Ecommerce

How Shipping Costs Impact the Success of an Ecommerce Site

By | Aug 20, 2017 at 12:45 pm

To compete in the ecommerce world,  there are a few things that you will need to do. Many businesses fail because they don’t take the challenges of running this kind of business seriously. Here are the key factors that could determine the success of…

Ecommerce

How Your Ecommerce Business Can Boost Sales With Discounts

By | Aug 19, 2017 at 10:30 am

For ecommerce businesses offering discounts in percentage and dollar amount can help drive people through the shopping cart process. However, not all deals provide the equal value but customers tend to choose the easier route. We’ll take a look at how the fashion industry…

Ecommerce

Study: Customers Are Ditching Ecommerce Carts Due to Security Risks

By | Aug 16, 2017 at 10:50 am

Ecommerce is all about conversions. If you can’t get customers to push that big scary PURCHASE button at the end of their shopping cart, you’re going to be in big problem before you know it. Fortunately, there are plenty of tips out there to help…

Ecommerce

15 Ways to Reduce Shopping Cart Abandonment

By | Aug 15, 2017 at 8:30 am

Moving people through the buying process can be trying. Not only do you need to reach out to the right audience to provide a product or service they’re interested in, you need to do so using platforms and communication styles they’re comfortable with. Even…

Interviews

Chicago

Micheal Creating of Foxtrot on the Future of Retail

By | Aug 13, 2017 at 2:30 pm

With Amazon’s latest acquisition of Whole Foods and is a threat to brick and mortar stores, what holds for the future of retail. Michael LaVitola is the CEO and Founder of Foxtrot, a startup that could be thought of as a curated cornerstore with…

Dev & Design

Learn the Key Secrets to Effective UI/UX Design

By | Aug 11, 2017 at 6:30 am

These days, consumers want every product to be an experience. From movie theaters to restaurants to phone apps, users need to be totally engaged from point A to point B. As so, your app’s look and feel can determine whether it thrives or fails,…

Marketing & Social Media

Learn The Keys to Mastering Social Marketing

By | Aug 9, 2017 at 6:30 am

With the large number of companies currently in existence and the creation of many more each day, social marketing is becoming an even larger part of any product lifecycle. Now you can learn the tricks of the trade with the Full-Stack Marketer Bundle, and…

Ecommerce

Psychology Hacks to Reduce Shopping Cart Abandonment

By | Aug 7, 2017 at 9:20 am

If eCommerce is a game, you score by turning visitors into buyers. But, making customers buy is easily said than done. Ecommerce stores suffer as much as 67 percent cart abandonments, the average conversion rate is below 20 percent or odds, that is in…

Marketing & Social Media

How AI-Assisted Marketing Is Taking Over Customer Service

By | Aug 3, 2017 at 7:15 am

The rate of technological development occurring in the business world and the continued evolution of Artificial Intelligence in its processes makes one wonder what the future holds for entrepreneurs, and big businesses alike. Artificially intelligent robots are in the race against human marketers to…

Ecommerce

Amazon Is Recreating the Shopping Network, But With YouTube Stars

By | Jul 31, 2017 at 2:30 pm

The Home Shopping Network has a new generation of competition with Amazon’s new home makeover show: The six-episode show, titled “Overhaul,” will feature various YouTube stars getting their homes remade in an effort to sell more through Amazon. If successful, this model could grow…

Trends

London

Algorithms Are Shaping Our Retail Experience

By | Jul 30, 2017 at 8:30 am

As high street stores continue to battle the rise of eCommerce and online shopping, the in-store shopping experience is becoming more high-tech. From smart mirrors that allow you to try on clothes ‘virtually’ to mood retail softwares that build a tailored wardrobe based on…

Ecommerce

5 Reasons Why Ecommerce Technology Will Continue to Evolve

By | Jul 29, 2017 at 2:30 pm

Ecommerce is experiencing an unprecedented rise in its global acceptance. It’s the trusted source most people turn to for online purchases. Ecommerce technology has been in existence for some years now but has never gotten this much attention. This is because most people are tired of…