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Security

The 7 Steps to Shopping Safely Online

By | Nov 16, 2017 at 2:30 pm

With the holiday season baring down on us, holiday shoppers everywhere are exercising their clicking fingers and combing through countless Amazon search results pages in their hunt for the perfect online shopping deals. But all that credit card information isn’t necessarily safe, as we’ve…

Mobile

Chicago

12 Questions to Ask Before Building a Mobile App

By | Nov 13, 2017 at 6:30 pm

In a report by Go-Globe, people spend 52 percent of their time on a mobile app. While mobile apps provide another way to engage with your customer is creating one really necessary for your business? Below, 12 entrepreneurs from YEC provide practical advice you…

Gear & Gadgets

Gift Guide 2017: Video Game Consoles, Games, and Accessories

By | Nov 9, 2017 at 11:30 am

When video games came to popularity, it really only appealed to a certain demographic. Today, everyone from your grandma to your nephew, who can’t even talk yet, plays some type of game, and for that it makes it one of the hottest markets around….

Security

Seattle

3 Steps to Avoiding Phishing Scams on Cyber Monday

By | Nov 9, 2017 at 9:20 am

Two out of every five U.S. consumers have fallen victim to an online phishing attack. Does that sound high? It’s probably because 91 percent of them are aware that fake websites or emails can be designed to trick them into thinking they’re the real…

Ecommerce

How Ecommerce Microsites Can Boost Conversion Rates

By | Nov 9, 2017 at 8:30 am

There’s something nice about an ecommerce site that only sells one Thing (or one kind of Thing): The design of the site can be simple, clean, and easy to navigate; it can be totally focused on the Thing, making it feel like a boutique that…

Legal

Chicago

10 Tips to Ensure Your Ecommerce Business Is Legal Overseas

By | Nov 8, 2017 at 5:00 pm

Google has proven it’s a market giant owning more than 81 percent of the search engine space, according to a report by NetMarketShare. Even at the sheer enormity of its presence, Google isn’t immune to regulations that govern other countries. Finding itself in a…

Ecommerce

5 Ways to Reduce Shopping Cart Abandonment

By | Nov 2, 2017 at 8:30 am

Getting customers through the shopping cart can drastically impact your conversion rate. And if the process is laborious, expect more people to bail. According to a study done by the Baymard Institute the average shopping cart abandonment rate is 68 percent. The study also reveals…

Trends

How Technology Is Impacting the Jewelry Industry

By | Oct 21, 2017 at 2:30 pm

Technology, as we know, has advanced by leaps and bounds, marking its presence into the everyday aspects of our lives. Needless to say, it has also made its way to jewelry businesses. Trendy designs, increased availability, and overall access has brought a fresh excitement…

Marketing

How to Avoid Common Ecommerce Marketing Mistakes

By | Oct 20, 2017 at 5:00 pm

In this sea of established and growing businesses online, it can sometimes get tough to be noticed and reach out to your audience to sell your product and services. If you happen to be a young entrepreneur who is new to the online market,…

Tips & How To’s

5 Easiest Ways to Gain Your Customers’ Trust

By | Oct 15, 2017 at 2:30 pm

In a world full of cyber attacks and data breaches, customer trust is more valuable than ever. Unfortunately, customers of today have trouble trusting companies that don’t follow a certain set of guidelines. Fortunately, we’ve got a few of them for you right here….

Tips & How To’s

5 Website Trends Businesses Need to Adopt for 2018

By | Oct 12, 2017 at 8:30 am

It may seem redundant to point out the rate at which the internet is evolving. As technology continues to progress, so does the need for website owners to keep up with the trends. Due to the turbulence experienced in the vastness of cyberspace, it’s…

Gear & Gadgets

How Lorex Technology Leverages Digital and E-Commerce to Sell Security Cameras

By | Sep 29, 2017 at 8:30 am

The security market is booming, and Lorex Technology is one of the companies leading the way. Growing criminal threats, coupled with advances in technology, are expected to propel the security solutions market to over $372.9 billion by 2022, says MarketsandMarkets’ Global Forecast to 2022…

Ecommerce

How Smaller Ecommerce Stores Can Compete Against Amazon

By | Sep 24, 2017 at 10:30 am

Ever heard the story of David vs. Goliath? How about The Karate Kid, The Mighty Ducks or The Bad News Bears? They are all versions of the classic tale of a lowly underdog struggling against all odds against an unbeatable opponent. And somehow, with a…

Tips & How To’s

Boston

5 Ways Online Businesses Succeed When They Open a Physical Store

By | Sep 11, 2017 at 7:15 am

Although online-only business models promise higher returns, retail brands are starting to open brick-and-mortar locations to attract more consumers. Just look at Amazon. It wasn’t that long ago that retail-focused entrepreneurs were thrilled by the possibilities of online-only business models. Doing away with significant…

Ecommerce

NYC

How a New Chrome Plugin Combats Our $17B Impulse Shopping Problem

By | Sep 6, 2017 at 10:50 am

Ecommerce loves instant gratification. It’s likely the biggest change that the trillion-dollar commerce industry has seen during its introduction to the internet: Customers can now see something, click a button, and own it. Impulse shopping is up, and the fashion industry is struggling to…

Ecommerce

San Francisco

6 Ways Google Voice Search is Shaping E-Commerce

By | Sep 2, 2017 at 10:30 am

Be it Cortana, Siri, or Alexa, more and more people are switching to using Google voice search when surfing the web. And since it is a matter of paramount importance to follow the trend when you are a business owner, beefing up on voice…

Tips & How To’s

San Francisco

7 Websites That Keep Entrepreneurs Up to Speed on the Latest Trends

By | Sep 1, 2017 at 9:20 am

There’s a particular type of entrepreneur that loves a good side-hustle. The options are well-established: eBay flipping, Dropshipping, and affiliate marketing through a niche website are all practically tropes. But to get a foothold, you’ll need to pick a trend that people care about. And…