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Tips & How To’s

How Startups Are Using Influencers to Improve Marketing

By | Dec 11, 2017 at 7:15 am

The holiday season is a key sales driver for many businesses, but it’s not just brick-and-mortar stores that are ramping up their sales efforts this season. With the right tools and the right hustle, startups can also tap into the power of influencer gifting…

Culture

San Francisco

Buffer Reaffirms Salary Transparency, Benchmarks Cost of Living

By | Dec 7, 2017 at 12:20 pm

This week Buffer, the social media management platform, reaffirmed their dedication to being a transparent organization and along with it fully public salary information on every employee. While this in itself is not news, the company has shared their salary details for the past…

New Media

What YouTube’s 10,000 Content Gatekeepers Mean for the Future

By | Dec 5, 2017 at 3:50 pm

One major battle has emerged on the biggest social media platforms over the past few years: Just how much of a social network can be auto-moderated, and how much must depend on the (more cost-intensive) human touch? Naturally, tech bros and gurus everywhere staunchly…

Parenting

DC

The Benefits of Creating a Family Website

By | Dec 1, 2017 at 12:20 pm

This holiday season, there will be ample amount of delicious food, family and photos of all of the festivities. But after the food coma comes the challenge of keeping up with each other’s activities for the remainder of the year. With so many members…

Reports & Rankings

50 Best Companies to Work for in 2017

By | Nov 30, 2017 at 3:50 pm

A good job is a lot harder to find than some people realize. After all the résumé-sending and interview-attending, it can feel like it’s never going to happen. But then, a ray of sunshine touches down on your search and you’re called in for…

Startup_Mixology_300x250

Social Media

Los Angeles

How Snapchat Is Taking a Crack at Stopping Fake News

By | Nov 29, 2017 at 2:30 pm

As of an August Pew Research study, 43 percent of Americans report “often getting news online,” just seven percentage points lower than the number who get their news from TV sources. In other words, the internet is a huge and growing source of news…

Marketing

How to Spy on Your Competitor’s Social Media Content

By | Nov 29, 2017 at 11:30 am

Being in the know about what your competition is doing to get ahead is part of the entrepreneurial game. You probably have a team developing spreadsheets galore with prediction models analyzing the market, sales forecasts, customer acquisition, and more. But do you really know…

Healthy Entrepreneur

5 Ways the Internet Has Taken Over Your Life

By | Nov 29, 2017 at 7:15 am

It wasn’t too long ago that the internet was only used in as many as half of all households. That is a foreign concept to today’s modern adult. In fact, over 47 percent of the world’s population have access to the internet and Europe…

Marketing

Des Moines

4 Lead Generation Strategies for Early-Stage Startups

By | Nov 28, 2017 at 7:15 am

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus…

Public Relations

4 Tips to Integrate PR and SEO Efforts to Expand Your Digital Reach

By | Nov 24, 2017 at 3:50 pm

In today’s digital marketing landscape, the once separate entities of search engine optimization and public relations are merging to form a new, hybrid department. As Google’s standards on quality content evolved, so too did the link-based strategies digital marketers always relied on to achieve…

Security

The 7 Steps to Shopping Safely Online

By | Nov 16, 2017 at 2:30 pm

With the holiday season baring down on us, holiday shoppers everywhere are exercising their clicking fingers and combing through countless Amazon search results pages in their hunt for the perfect online shopping deals. But all that credit card information isn’t necessarily safe, as we’ve…

Healthy Entrepreneur

Phoenix

Your Worst Nightmare Could Be Your Next Product Breakthrough

By | Nov 14, 2017 at 5:00 pm

If you’re like many business owners, your worst nightmare goes beyond paying the bills and keeping employees productive. It probably has more to do with the thought that your business will eventually become irrelevant in the market and what you worked countless hours for…

Facebook

Why Influencer Marketing Still Works

By | Nov 14, 2017 at 2:30 pm

Internet influencers — and the business model they rely on — sprang into existence alongside society’s growing dependence on social media platforms. But throughout 2017, we’ve seen plenty of pushback on the social platform model: Users may not trust it, tech experts are unilaterally…

Facebook

How Facebook Is (Still) Betting Big on Virtual Reality

By | Nov 13, 2017 at 3:50 pm

Facebook bought Oculus for $2 billion in 2014, signalling just how large a bet they were willing to place on the importance of VR in the future. But the tech community has been trumpeting the problems VR needs to fix and how it’s about…

Tech.Co Top Stories

TechCo Top Stories: Snapstreaks, Bill Gates, and the iPhone X

By | Nov 13, 2017 at 12:20 pm

The holiday season is upon us and you know what that means: presents! You’ll be seeing more gift guides hitting your feed than snowflakes on the ground, which is why we wanted to prep you with a few gadget review of our own. Just…

Trends

Snapstreaks Are Apparently a Really Big Deal

By | Nov 7, 2017 at 3:50 pm

On Monday, Snapchat experienced a widespread outage, preventing thousands of users from communicating with friends, family, and strangers via short, disappearing messages. Tragically for users and Snapchat PR managers alike, the outage lasted for hours rather than minutes, sending the avid social media community…

Culture

Miami

Nurturing Your Team’s Creativity Starts With Going Outside

By | Nov 7, 2017 at 7:15 am

Creativity: Is it something innate or something that can be learned. As a marketer, creativity is needed as much as the air we breathe. But how do you teach and nurture creativity? During my five years managing in the marketing world, I have learned…