How Shipping Costs Impact the Success of an Ecommerce Site

August 20, 2017

12:45 pm

To compete in the ecommerce world,  there are a few things that you will need to do. Many businesses fail because they don’t take the challenges of running this kind of business seriously.

Here are the key factors that could determine the success of your ecommerce website.

Strong and Usable Website

First and foremost, you need to get the most basic things right. If the website is messy, hard to navigate or designed in an unappealing way, it could cost you customers. So, you need to make sure that you get the design stage right by using the right people to help you.

If need be, an agency should be able to help you with the process of creating your ecommerce website. And make sure to use the best SEO techniques to make the website as easy to find as customer friendly.

Competitive Shipping Costs

Let’s face it, no one likes paying huge shipping fees when they buy an item online. And if a customer has a choice between buying from an ecommerce website that offers free shipping or one that offers high shipping costs, which one do you think they will choose?

You should make your shipping costs as affordable as possible for customers. Give them options, and offer them free shipping when they spend over a certain amount of money.

Reliability and Security

More so than ever, customers are concerned about their online financial security. What that means is that your ecommerce website is going to have to have updated security measures for customers to trust your store.

Have a safe and reliable payment system put in place that makes it difficult for their information to be compromised. Make sure to show off your website’s safety features during the purchase process to build trust.

Customers are ditching shopping carts due to security risks

Fast Customer Support

Customer service is just as important in the ecommerce sector as it is in any other. If you don’t offer strong customer service, you will quickly start to lose customers. Make sure to set up a system that offers quick and helpful support for customers when they are unsure of what to do.

Live chat is what customers like most because it offers them a chance to resolve their issue rapidly rather than dragging out the purchase process.

Read more tips on ecommerce strategies at TechCo

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Harshil Barot is a Founder of Just Web World. He is a Computer Geek, Internet Entrepreneur, Blogger, Day Dreamer, Business Guy, Fitness Freak and Digital Marketing Specialist from Ahmedabad, India. I also helps companies to grow their online businesses.

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